Why your communications, go-to-market, and internal culture must evolve alongside your product — and how to make sure your next phase isn’t driven by last phase thinking - hot takes and observations from startup advisor Sofiia Kleshchuk.

Let’s face it, our culture glamorizes hustle. We're taught to squeeze every ounce of the day, sit at our desks for hours, and power through, even when we’re running on fumes.

For years, the online business world has been saying the same things about content: "Post more." "Batch on Sundays." "Be consistent." "Be authentic." But what happens when you’ve done...

Let’s be honest: when you think of a real estate congress in Switzerland, you don’t usually picture a woman in heels cracking jokes about yoga, archetypes, and energy work in front of a room full...

Printers are an indispensable part of any office environment. But have you ever wondered how these devices have evolved? Let's take a...

There’s no entourage. No booming voice. No need for a spotlight. But there’s a shift, an unspoken yet undeniable energy that signals the arrival of a man not driven by ego, but by assignment.

For too long, the pressure to always be the “good girl” kept you confined. You played it safe, over-delivered, and catered to every expectation, often at the expense of your vision, creativity, and...

Efficient appointment management is critical to any healthcare practice, including physical therapy. No-shows can result in loss of time...

Brand ignorance was a luxury of a bygone era, when reach, not resonance, secured market dominance, often overriding buyer preference. But that era is dead. I mean, dead like Fred. Not coming back.

My fellow hustlers, entrepreneurs, and innovators! It’s me, your friendly guide through the world of entrepreneurship. You’re probably juggling a million things right now: perfecting your pitch deck...

In today’s market, organizations recognise that generic software seldom mirrors the subtleties of their process flows. Microsoft Dynamics...

As technology evolves, we increasingly see artificial intelligence (AI) impacting many industries. The legal sector is one of the areas...

Scaling a business should be a mark of success, but for many leaders, it becomes a turning point for unexpected setbacks. Too often, companies charge forward with growth plans that fail to consider...

If you’re a medspa, dermatology clinic, or medical aesthetics brand, you already know the pain of trying to run ads only to get flagged or rejected. Platforms like Google, Meta...

Most fintech founders will tell you they’ve run paid ads. Fewer can tell you where their best leads actually came from. And almost none can explain why half their ad budget disappears with no ROI...

Teams and companies take the end-of-year meeting to review. Make some changes and set future goals. It’s also a way for B2B companies to...

Too many entrepreneurs are sitting on a goldmine and don’t even realize it. While they pour energy into Instagram, WhatsApp, or cold emails, LinkedIn remains an untapped growth engine. Not because...

If you’re already managing work in monday.com and are looking to integrate OKRs, adding an OKR software  for monday.com is the next...

Have you ever promoted someone who was the best on your team, only to find that they struggled in their new leadership role? Chances are, you have, or at least you’ve witnessed it.

If someone had told me years ago that I would be a five-time bestselling author, a founder of a nonprofit, and the Editor-in-Chief of an international magazine, I’m not sure I would have believed...

Leadership isn’t always celebrated from a stage, often it’s walked alone in the quiet moments of deep self-trust. In this powerful reflection, Petra Zaremba invites us to explore the often-unspoken...

You may be reading this as a manager, co-worker or company owner. I’ve written this article as if you are the Boss. The boss that makes decisions about the wellbeing support for your employees and truly wants what’s best for them for you to achieve...

In a world where inflation remains stubborn, interest rates stay high, and layoffs are making headlines every week, even high-income earners, those making $100K or more, are feeling an...

There’s a quiet shift happening in the business world, a move away from the era of hyper-curated personal brands toward a more sustainable, mutually empowering model: the rise of...