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Business

Explore expert insights on branding, marketing, sales, entrepreneurship, and business growth. Whether you're launching your first venture or scaling an established business, our contributors provide valuable knowledge and strategies to drive your success!

Branding, Marketing & Sales

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The Power of a Suit and How Good Tailoring Boosts Confidence and Professional Image

In the ever-evolving world of modern work and social interaction, first impressions still count, and nothing commands respect quite like a well-tailored suit. As the back-to-work season ushers in fresh...

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What Should We Really Be Measuring in 2025 Beyond Vanity Metrics?

Vanity metrics get a bad reputation. They are often written off as meaningless or superficial. However, in truth, they play a valuable role in understanding how your brand or content...

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Letting People Know You Exist As a Private Practice Counsellor

Possibly the question I get asked most as a clinical supervisor of counsellors who are either entering into or are in the early days of private practice is: ‘How am I supposed to market myself as a...

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The Magician With Three Hats

Design is a magician, though not one of illusion. Instead, it delivers magical, repeatable, real-world results. In ambitious businesses, under the guise of three different hats, it performs...

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The Psychological Advantage Behind Multi-Million Dollar Brands

Brand psychology has been the cheat code behind countless multi-million and billion-dollar companies, with original usage dating back to the 1920s and rapidly evolving from there.

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The 4 Pillars of a Powerful Brand Story and Why It Matters More Than Ever

As entrepreneurs, we take extraordinary steps to launch our businesses, and we commonly do it from a place of passion, deep knowing, and defining experiences.

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How Livestreaming & Digital Engagement Help Small To Medium Businesses from Traditional Marketing

This Knowledge Hub Article was written in conjunction with “From Tradition to Tech,” the recent Onestream LIVE 4-part mini-series designed to help businesses and organisations...

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How AI and Marketing Strategy Help You Scale Your Aesthetic Practice and Increase Profitability

Scaling and maintaining profitability in specialty medical and aesthetic practices, such as plastic surgery, oral surgery, and medical spas, can be challenging. Long-term success depends on strong...

Entrepreneur

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Bootstrapping a Dream and How Small Entrepreneurs Can Build Without Breaking

For many small business owners and solo entrepreneurs, building a dream often begins with nothing more than a compelling idea, sheer determination, and a tight budget. This is the essence of bootstrapping..

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3 Ways to Wealth and How Paychecks, Passion, and Portfolios Build Fortunes

Let’s face it, if becoming wealthy were as easy as buying a lottery ticket or discovering a magic lamp, we’d all be sipping piña coladas on our private islands. However, wealth isn’t about lucky breaks...

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The Leadership Blind Spot and Why High-Achieving Women Must Learn to Receive

Traditional leadership models are being rewritten by women who refuse to play by outdated rules. Instead of conforming, they’re choosing authenticity, intuition, and bold reinvention to lead with...

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5 Energetic Anchors That Shape the Success of Every Female Entrepreneur

What if your next level of success has nothing to do with strategy, and everything to do with what your energy is silently transmitting? In this article, we uncover five powerful energetic anchors that...

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How High-Net-Worth Individuals Are Redefining Their Wardrobe for a More Intentional Lifestyle

In a world where time is the ultimate currency, style is no longer about having more; it’s about having a wardrobe that works. Today’s high-net-worth individuals aren’t interested in trends or excess.

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12 Tips on Emotional Boundaries & Saying No Without Guilt as A Social Entrepreneur

As a social entrepreneur, your heart is often your greatest strength, and sometimes, your greatest vulnerability. You’re driven by purpose, fueled by hope, and grounded in a vision that reaches far...

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12 Tips for Self-Care Every Social Entrepreneur Needs to Know

Do you ever feel as though your purpose is pushing you to the point of exhaustion? That your commitment to the mission is beginning to take a toll on your health, sleep, or personal...

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How I Left Corporate Burnout to Build Three Wellness Brands That Actually Work

A few years ago, I found myself at a crossroads. I was 13 years into a corporate healthcare finance career, but now a new mom, feeling deeply troubled every day I had to leave my daughter. It was never...

Starting a Business

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The Courage to Create in the AI Era

This article is written by a woman still trying to figure out how to navigate creativity, leadership, and innovation in industries still dominated by men.

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5 Steps to Build a Business That Reflects Who You Are

In today’s crowded marketplace, it is not enough to follow someone else’s strategy or build a brand that only looks good on the surface. Entrepreneurs who create lasting, high-integrity businesses...

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What to Consider Before Starting a Business in 2025

That famous opening line that we have read or heard many times could easily describe the world of business today. We’re living in an age of unprecedented opportunity and equally unprecedented...

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Why I Built Offload and Changing the Game for Women’s Rugby

Women’s rugby has long deserved more than just a seat at the table; it’s time for a platform built specifically for its players, fans, and future. That’s why I created Offload, a space designed to...

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The Mother, The Woman, The Soul and Why I Created Prospering Minds Consultancy

There’s a moment I always return to, a quiet pause after bedtime, when the house is still and I sit with both gratitude and longing. Gratitude for the children I raise, and longing...

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From Startup to Success and the Journey of a Houston Moving Company

As the CEO of Ameritex Movers, a leading Houston moving company also serving Dallas, Katy, and The Woodlands, I’ve had the privilege of...

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Your Message Matters More Than You Think, and Now Is the Time to Share It

Have you ever had a project that lives rent-free in your mind but never quite makes it to the finish line?

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How to Start a Business to Solve a Personal Problem

They say, “Build what you know.” I say, build what breaks your heart. When your startup is rooted in a personal problem, one that’s lived...

Scaling a Business

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Develop a Financial Brain to Fuel Long-Term Success and Growth

Every business owner, executive, and entrepreneur must think financially, even without a finance title. A financial brain is proactive, not reactive. It focuses on long-term financial health...

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How Losing Everything Became the Catalyst for My Greatest Business Success

Twelve years ago, I walked away from the corporate world and unknowingly into the biggest life lesson I’ve ever lived through. I left a recruitment agency I’d worked at for five years to become a self-employed virtual assistant.

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Why Coaches Fall Into the Compliance Trap and What Regulated Businesses Must Know

Not all business advice is created equal. If you’re running a company in a highly regulated industry, like financial services, insurance, or healthcare, you already know this.

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Futureproofing M&A in the New Normal for Chinese Companies Expanding Beyond Asia

Until recently, one could conduct an M&A and the subsequent integration of the 2 or more entities forming the “NEWCO” using a phased due diligence approach. This typically had 6 main components...

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How AI Is Redefining Growth Strategy and Market Expansion

For many leaders today, AI can feel like an intimidating, uncharted territory. The fear of the unknown, that AI could fail, or worse, disrupt the human touch that drives relationships, keeps many from embracing...

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The Art of Letting Go and a Guide to Evolving as a Founder

You’ve built something incredible. From the late nights perfecting your service suite to the mornings spent on customer calls, every detail has your fingerprints on it. It’s more than a business...

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How to Franchise Your Business or Run a Spark Business Networking Franchise to Support It

In today’s ever-evolving marketplace, entrepreneurs are continually exploring innovative ways to expand their reach and enhance their revenue streams. Franchising presents a compelling opportunity...

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How a NY-Based Growth Agency is Transforming the Way Plastic Surgeons Market Themselves

Plastic surgery is a deeply personal decision – yet many surgeons still rely on generic ads, clichéd taglines, and outdated websites to attract modern patients. The truth is, today’s cosmetic patient doesn’t just want...

Customer Success

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The High Road Is the Only Road and Why Real Success Doesn’t Involve Stepping on Others

In a world where competition is glorified and “getting ahead” sometimes comes at the expense of others, it can be tempting to believe that bending the truth, gossiping, or stepping on someone’s...

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Helping Young People Go For It With the U Factor Strategy

Every now and then, a student says something that stops you in your tracks. For me, that moment came after a school talk where I shared the U Factor Strategy, a simple yet powerful approach I’ve...

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How to Master Business Iteration as a Highly Sensitive Person

In the fast-paced world of business, iteration is key. It's the continuous cycle of building, measuring, and learning, constantly refining products, services, and strategies based on feedback.

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The U Factor Strategy™ – What It Is and How It Changed My Life and Business

This is the story of how the U Factor Strategy™ was born, from a painful lesson I learned on the sales floor of a high-end electronics store in Houston, Texas, in 1983. We sold very high-end audio and video systems...

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5 Ways to Help Clients Reach Closing When a Deal Goes Sideways

I call it deal quicksand. It happens when deals hit inertia points and slow down, sometimes to a molasses pace and hopefully not to a dead stop. Sometimes this is self-induced when a seller or buyer digs in on a negotiation point that really...

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Turning Customer Complaints Into Opportunities

Customer complaints are an inevitable part of running a business. While they may seem like a negative aspect, they can actually be turned...

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A Guide on How to Deliver a Great Customer Service

Thinking of how to totally rock your customer service? WOW24-7 outsource call center service  has got you covered. Below will tell you...

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Customer Service Outsourcing: Why and When You Need It & How to Find The Best Option

Outsourcing customer support means hiring another company to handle your customer service instead of doing it all in-house. This can be...

Business Strategy

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The Growing World of Pet Travel and Understanding Market Trends and Opportunities

In recent years, the pet travel industry has experienced remarkable growth, transforming from a niche service into a thriving global market. As pet owners increasingly view their companions as family...

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How to Lead When the World Won’t Settle Down

In today’s unpredictable world, leadership demands more than just strategy; it requires resilience, clarity, and presence. As global disruptions, economic turmoil, and technological advances...

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Leading with Insight in the Age of Artificial Intelligence as The Strategic CFO

In today’s fast-paced, AI-driven world, the role of the CFO is evolving. Once defined by control and compliance, today’s Strategic CFO is a visionary leader, blending data with emotional...

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Corporate Wellness Is Broken and Here’s How to Fix It

In today's workplace, companies are pouring billions into wellness programs, yet burnout and disengagement are at an all-time high. Despite step challenges, yoga apps, and gym memberships, many...

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Red Pen Management and Why Cutting Costs Alone Won’t Save Your Business

In times of crisis, many businesses instinctively reach for the red pen, cutting budgets, halting investments, and pushing suppliers to the brink. But let’s be clear: you can’t save your way out of a crisis. =

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Great Service Is What People Actually Remember

Let’s be real, there’s a lot of noise out there. A million companies selling the same stuff, shouting over each other to get attention.

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Ready to Go Beyond the Shoebox? – Why Every Business Needs a Bookkeeper to Thrive

As a business owner myself, I know firsthand how easy it is to let financial organization slip down the priority list. Between innovating, serving clients, and building for the future...

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3 Reasons Why Every Corporation Needs Astrology for Strategic Growth

In an era where data-driven decisions dominate boardrooms, many corporations are overlooking one of the oldest and most powerful strategic tools in human history: astrology. Far from being mystical fluff...

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