Business
Explore expert insights on branding, marketing, sales, entrepreneurship, and business growth. Whether you're launching your first venture or scaling an established business, our contributors provide valuable knowledge and strategies to drive your success!
Integrating Core Values into Brand Identity – A Q&A with Katie Smetherman Holmes
When it comes to building a magnetic brand, few understand the art of blending heart with strategy like Katie Smetherman Holmes. As a brand strategist and creative powerhouse, Katie helps entrepreneurs align their business presence with their deepest values, creating brand identities that not only look good but feel good too.
Creating Visual Hooks for the First 3 Seconds of Ads with CapCut Desktop Video Editor
When developing an ad, the initial seconds are key. The audience decides if they're interested in watching more or not within seconds. If your advertisement doesn't engage them immediately, it's simple to lose them.
Why Your LinkedIn Profile Is a Reputation Engine, Not a Résumé
In the 1990s, résumés were printed on crisp white paper, written in Times New Roman, and handed out in person. They were static, lifeless, and only came into play after an opportunity was identified.
You Are the Brand and Why Self-Branding is Your Agency’s Silent Superpower
Long before a logo, before a pitch deck, before the tagline—there’s you. In business, especially in advertising and client services, self-branding isn’t a nice-to-have. It’s the cornerstone of trust, authority, and longevity. You are your business’s most influential campaign.
How to Generate Influential Word of Mouth
Word of mouth happens when someone talks about you or your business to another person, hopefully in a positive way. Good word of mouth works much like public...
TikTok and the Soft War as Chinese Creators Redefine Luxury
In an era shaped by platforms and driven by algorithms, war is no longer just political or economic; it has transformed into a narrative battle waged across phone screens. While the official conflict between the United States and China continues in formal arenas, another kind of war is unfolding on TikTok...
What is Short-Form Content and How You Can Create It?
Would you watch a 3-minute ad about a product or service? Probably not, right? Well, neither would I, because spending three minutes on an ad feels like a long time. And unless the ad is...
The Power Behind the Throne as Tina Knowles Steps Into Her Spotlight with "Matriarch"
For decades, Tina Knowles has operated in the shadows of global superstardom, not as a passive observer, but as the woman who helped shape it. With a discerning eye, an iron will...
How to Use Astrology and Human Design For Aligned Business Success
Discover how your birth chart and energetic blueprint can help you work smarter, not harder. In this article, you’ll learn how to use...
Are you Pitching or Just Hoping? – A Founder’s Guide to Raising Capital that Actually Closes
There are countless articles and blog posts discussing the benefits of raising capital versus bootstrapping as a startup. Personally, I believe bootstrapping is powerful early on; it forces clarity...
The Power of Inner Work in Business and Reclaiming the Missing Piece
There is a conversation happening beneath the noise of entrepreneurship. It does not live on launch calendars or inside sales funnels. You will not find it in the frameworks or formulas that promise rapid success. This conversation is quieter, slower, and far more confronting.
From Burnout to Billboard – The Spiritual Journey Behind Becoming an International Bestselling Author
When my face lit up on a billboard in Times Square, I should’ve felt on top of the world, and of course, I did. But what made that moment unforgettable wasn’t the lights or the accolades. It was the deep knowing that while this moment is incredible, it is not everything. There’s so much more richness, depth, and truth to my life now than the version of success I used to chase.
Start Where You Are and How to Leverage Low-Hanging Fruit in Your Network to Drive Leads and Business
You don’t need thousands of followers or a viral post to start generating leads. What you do need is a new perspective on the network you already have. When I coach professionals and entrepreneurs on how to use LinkedIn to grow their careers or businesses...
The Dental Getaway and How Smart Entrepreneurs Balance Business and Wellness in Los Algodones
Busy entrepreneurs often juggle countless responsibilities, making it tough to prioritize their own health. However, neglecting essential...
From Startup to Success and the Journey of a Houston Moving Company
As the CEO of Ameritex Movers, a leading Houston moving company also serving Dallas, Katy, and The Woodlands, I’ve had the privilege of...
Your Message Matters More Than You Think, and Now Is the Time to Share It
Have you ever had a project that lives rent-free in your mind but never quite makes it to the finish line?
How to Start a Business to Solve a Personal Problem
They say, “Build what you know.” I say, build what breaks your heart. When your startup is rooted in a personal problem, one that’s lived...
Crossing the Invisible Line Starts with Clarity, Not Confidence
There’s a moment that happens before every transformation. Not the big leap. Not the viral post. Not the new client win.
The Biggest Mistake Small Business Owners Make
In my 20+ years of marketing, I’ve seen countless small business owners make the same costly mistake, one that drains their budget and...
How to Turn Your Business Into a 24/7 Lead Machine
If you're tired of chasing leads and want your business to attract ideal clients on autopilot, you need a system that works 24/7...
If You Could Choose One of These Legends as a Co-Founder, Who Would It Be?
Imagine launching a startup with one of history’s greatest visionaries by your side. Who would you choose? From trailblazing innovators...
From Research to Reality and How Preparation Shapes Business Outcomes
Preparation can be the reason you pass or fail. Being knowledgeable on the front end can drastically shorten the learning curve of a new product or new industry.
5 ADHD Business Shifts That Are Changing the Entrepreneur Game in 2025
Why neurodivergent founders are flipping the script on what success looks like. Let’s cut to it. If you’re building a business with an ADHD brain, you already know the system wasn’t made for you. The daily battle isn’t a lack of ambition – it’s trying to do things the "normal" way and burning out halfway through.
The Hidden Keys to Financial Freedom
Everyone dreams of financial freedom, but few know how to truly achieve it. If you're tired of the paycheck-to-paycheck cycle, it's time to make changes that can lead to lasting results. This article will help you discover powerful yet hidden keys that can lead you closer to a stable and secure future.
5 Ways to Become One Hell Of A Leader
The world doesn’t need more leaders who know how to win. It needs more leaders who remember who they are. We are no longer here to climb outdated hierarchies, prove our worth through burnout, or chase validation by keeping up appearances. We are here to lead a new way.
Why a CEO Day Might Be the Most Profitable Move You Haven’t Made Yet
You didn’t start your business to spend your Mondays feeling reactive, overwhelmed, or behind before the week even begins. Yet that’s exactly where so many entrepreneurs find themselves, especially once they’ve started gaining traction.
Is EOS Self-Implementing Working for You? – One Day Can Plug the Gaps & Accelerate Results
Think your EOS implementation is working just fine? You might be right, but you also might be missing game-changing results.
Trump's Economic Reset and the Possibility of a New Future
President Trump has stirred markets and the public with his herky-jerky tariff announcements. Canadians are boycotting American products...
Turning Customer Complaints Into Opportunities
Customer complaints are an inevitable part of running a business. While they may seem like a negative aspect, they can actually be turned...
A Guide on How to Deliver a Great Customer Service
Thinking of how to totally rock your customer service? WOW24-7 outsource call center service has got you covered. Below will tell you...
Customer Service Outsourcing: Why and When You Need It & How to Find The Best Option
Outsourcing customer support means hiring another company to handle your customer service instead of doing it all in-house. This can be...
How To Use Data To Personalise The Customer Experience In Retail
Many retail veterans tend to place a lot of stock in the power of their experience and intuition. However, while data-driven strategy may...
7 Strategies To Reverse The Decline In Customer Service
Did you experience bad customer service recently? How bad was it? Were you taken seriously as a customer? So, I guess, the customer service.
11 Proven Ways To Attract High-Quality Customers
In today's highly competitive business landscape, generating high-quality leads is more important than ever. But with so many methods...
How To Surprise And Delight Your Clients And Customers
How do you create a long-lasting relationship with clients that adds value for both you and them? Add the wow factor to your coaching...
SME Pathways to Engaging in Higher Education Research
The history of the toothpaste tube is surprisingly interesting, and yet suggests a common form. Starting at the end of the nineteenth century, toothpaste came delivered in glass jars with little...
The Data Symphony That Blends Analytics with Artistry in the Digital Renaissance
The digital realm, once a nascent frontier, has matured into a complex ecosystem. For businesses, entrepreneurs, and especially musical artists, navigating this space effectively is no longer optional, it’s the very rhythm of growth and resonance.
Can the Stars Influence Consumer Behaviour? – The Intersection of Astrology and Marketing
Astrology has long fascinated humanity for hundreds of years, influencing everything from personal decision-making to cultural movements.
3 Secrets to Higher Profit Margins in Construction Businesses
Running a construction business is demanding, and maintaining strong profit margins is often a challenge. Between fluctuating material costs, labor expenses, and unpredictable project delays, increasing profitability requires a strategic approach.
Why Being a Boss at Engagement Wins Long-Term Business Loyalty
How to truly connect and build a loyal business following. In today’s economy of attention, engagement is more than a metric; it’s the heartbeat of your business. When customers/clients or your...
The New Era of Designing
In today’s fast-paced world, the way we approach design is evolving. Collaboration is no longer a novelty; it’s a necessity. As professionals who have taken different paths in the design industry, we’ve both experienced firsthand how meaningful it can be to combine diverse perspectives to bring projects to life.
Why Exemplary Leadership Is A Key Component For Moving Beyond A Zero-Sum Mindset
Exemplary executives, leaders, and entrepreneurs can be their best without feeling superior to others. Unfortunately, this attitude...
