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Business

Explore expert insights on branding, marketing, sales, entrepreneurship, and business growth. Whether you're launching your first venture or scaling an established business, our contributors provide valuable knowledge and strategies to drive your success!

Branding, Marketing & Sales

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Building Brands Through Connection – Inside the Nova Connects x ChitChat London Marketing & Media Event

In a rapidly evolving digital landscape, brands rise not only through strategy but through genuine human connection. On 29 October, Nova Connects partnered with ChitChat London to host an immersive...

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The Importance of Being Bold, Authentic & Credible in Your Online Branding

It’s taken me years to feel comfortable and confident about putting myself out there as an own career brand advocate. And there have been numerous personal and professional development...

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How To Use Storytelling in the Boardroom – Why Business Needs a Good Tale

Once upon a time. Everyone loves a story. I would say that is a universal truth. Even the most stoic and crusty CFO has a soft spot for a gripping narrative, especially if it involves a bit of drama, a dash...

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Build a Brand That Lasts – What Justin Serra and Shaun Tomson Can Teach Founders

Brands grow when vision meets repeatable practice. Two leaders illustrate that balance in real time, Justin Serra at MAKE Wellness and world champion surfer Shaun Tomson with the relaunch of his heritage...

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Put The Phone Down and Why Focused Founders Win

In a world of endless notifications, founders are losing focus and their competitive edge. New research shows that even short breaks from our devices can sharpen creativity, improve emotional...

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How Nova Connects Is Revolutionising the Marketing Scene in Wembley and Beyond

It’s rare to find a marketing agency that truly walks the talk of purpose, creativity, and community. Yet that is exactly what Nova Connects, founded by Kemar Sisimayi Dyke, has set out to do. Based...

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Cash Flow – The Lifeblood of Every Business

When business owners think about financial success, they often focus on profits. Yet, many profitable companies collapse because of one crucial factor: lack of cash flow. According to data from the U.S...

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How Canva Just Pulled Off the Marketing Move of the Decade

A design software underdog just rewrote the rules of competition, and every brand needs to take notes. Picture this: It's October 28, 2025. Adobe Max, the creative industry's Super Bowl, is in full swing.

Entrepreneur

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How to Run a Business When You Can’t Focus on Anything After Divorce – Why Strategy Isn’t the Problem

Everyone tells you to get your business strategy together. But what if the real issue is that your nervous system is dysregulated? Here's what to fix first.

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The Spiritual Founder’s Money Playbook

Confidence isn’t first. Clarity is. Most founders chase confidence. The smart ones build it. How? Package a no‐brainer offer and pair it with premium, focused pricing. Confidence isn’t a personality trait...

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How Future Entrepreneurs Are Being Shaped Inside College Dorm Rooms

Have you ever thought about where the next big ideas that make billions of dollars come from? Move over traditional boardrooms — the most innovative ideas of tomorrow are being born in unexpected places: college dorm rooms. College dorm rooms all over the U.S. are quickly becoming the new garages for new ideas. College students are changing the rules of business by having late-night brainstorming sessions over pizza and starting businesses in between study breaks. But what's really happening...

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When the Workforce Gets Brutal – Your Guide to Reclaiming Your Career Path

The workforce is brutal right now, there is no sugarcoating it. Waves of layoffs continue to reshape industries, leaving even the most experienced professionals questioning their next move. But here is...

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Building a Business That Nourishes You – The New Leadership Blueprint

In today’s rapidly changing world, leadership demands more than traditional management. Emerging generations crave purpose, empathy, growth, and ethical action. This article explores how a sustainable...

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You Don’t Need Everyone to Like Your Product – You Just Need the Right Ones

In a world obsessed with mass appeal. It’s easy for entrepreneurs to forget that true success rarely comes from trying to please everyone. In this article, Houda Dahhou, inventor and founder of Bellar...

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How Alternative Financing Options Help Startups Avoid the Death Valley

Alternative financing makes it easier to raise traditional investments. As an investment manager, I’ve seen hundreds of pitches. Some were great, some were not. But I’ve learned what makes me invest...

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Lessons From Coaching 7-Figure Entrepreneurs – What Truly Separates the Top 1%

After coaching and mentoring hundreds of high performers across more than eighty industries and building multiple seven-figure companies of my own, I’ve seen a clear pattern emerge among those who...

Starting a Business

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Why I Started Mater Made – A Journey of Innovation, Exploration, and Human Potential

In a world saturated with products that often prioritize style over substance, I felt a calling to create something different, something that could inspire people to live more curiously, more boldly...

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The Power of Monetizing Your Story and Turning Your Journey Into Impact and Opportunity

We often underestimate the power of our own stories. Many of us think that to make an impact, we need special skills, extraordinary achievements, or a perfectly polished platform. The truth is, the magic...

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Rethinking Capital – Exploring Alternative Funding Paths for Small Businesses

For many entrepreneurs, the journey from idea to execution is paved with a common barrier: lack of capital. Traditional funding sources such as venture capital, bank loans, and government grants are often...

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The Hidden Strength in Starting Over and Why Structural Transitions Are a Strategic Advantage

There comes a moment when everything you knew, a major life change, your professional role, your rhythm, no longer fit. Maybe it was a personal rupture that reshaped your world, such as divorce.

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The Courage to Create in the AI Era

This article is written by a woman still trying to figure out how to navigate creativity, leadership, and innovation in industries still dominated by men.

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5 Steps to Build a Business That Reflects Who You Are

In today’s crowded marketplace, it is not enough to follow someone else’s strategy or build a brand that only looks good on the surface. Entrepreneurs who create lasting, high-integrity businesses...

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What to Consider Before Starting a Business in 2025

That famous opening line that we have read or heard many times could easily describe the world of business today. We’re living in an age of unprecedented opportunity and equally unprecedented...

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Why I Built Offload and Changing the Game for Women’s Rugby

Women’s rugby has long deserved more than just a seat at the table; it’s time for a platform built specifically for its players, fans, and future. That’s why I created Offload, a space designed to...

Scaling a Business

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Why APAC Family Businesses Are Choosing EOS and the Tools Strengthening Their Growth and Harmony

Family businesses are known for their heart, history, and complexity. As these companies grow across generations, many find themselves struggling with blurred roles, misaligned expectations, and...

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Why Founders Are Replaced Long Before the Company Fails

Most founders don’t lose their companies because they fail. They lose them because the identity that built the business can’t run its next version, and the board often notices first. That’s a truth few in...

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Still Leaning In – The Lessons They Don’t Teach You About Equality in Business

I recently picked up a book called Lean In by Sheryl Sandberg and started reading it yesterday as my 23rd book of the year. The goal was to read 35, but let’s just say I’m currently leaning into grace...

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What the Beatles Can Teach Us About Working the Agile Way

In January of 1969, the Beatles embarked on an ambitious project. They decided to spend two weeks in a studio in Twickenham, write a complete album, and then perform it live on a TV show.

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Why Growth Is Not Enough – The New Language of Value Creation

Every entrepreneur begins with an idea powerful enough to challenge the ordinary. But as the business grows, so does the noise: more people, more complexity, more uncertainty. Many founders...

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Stop Carrying Every Pack – The Dark Side of Scaling

You’re a capable mountaineer who sees a range that’s beautiful. You’re sure it’ll make a positive impact on someone or something if you climb it, so off you set. Long days. Shifting weather. All in...

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Win Global Contracts – How to Enter New Markets Through Tenders

In the global race for growth, one of the most underestimated tools for market expansion isn’t marketing or partnerships - it’s public procurement (tenders). Tenders, or public procurement processes...

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Success and Failure in Hiring Copywriting Consultants for Startups

Launching a startup means building two things at once: the product and the brand. Early on, I wasnʼt ready to build the product, but I could build the brand, so I started there.

Customer Success

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The Invisible Luxury – How Emotion, Attention, and Meaning Redefine Excellence

“In luxury, the product is the starting point, the human experience is the destination.” When a guest steps into a penthouse suite overlooking the sea, they rarely remember the thread count or the...

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Medical Websites Practice – Why Patient Selection Is Critical to the Success of Your Medical Practice

Patient selection, the process of identifying and choosing patients who are likely to be good candidates for care, deserves focused consideration in every well-managed medical practice. Choosing the...

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Wrestling with Business – Applying Lessons from Training as a Professional Wrestler Manager

What can professional wrestling teach us about business? In this article, we dive into five key principles learned through wrestling that can help entrepreneurs and professionals improve their performance...

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Salesforce Optimisation or Sales Optimisation

Sales performance across global organisations has been in decline for years, but the solution lies in rethinking how teams and technology are managed. From restructuring salesforces into self-determined...

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The High Road Is the Only Road and Why Real Success Doesn’t Involve Stepping on Others

In a world where competition is glorified and “getting ahead” sometimes comes at the expense of others, it can be tempting to believe that bending the truth, gossiping, or stepping on someone’s...

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Helping Young People Go For It With the U Factor Strategy

Every now and then, a student says something that stops you in your tracks. For me, that moment came after a school talk where I shared the U Factor Strategy, a simple yet powerful approach I’ve...

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How to Master Business Iteration as a Highly Sensitive Person

In the fast-paced world of business, iteration is key. It's the continuous cycle of building, measuring, and learning, constantly refining products, services, and strategies based on feedback.

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The U Factor Strategy™ – What It Is and How It Changed My Life and Business

This is the story of how the U Factor Strategy™ was born, from a painful lesson I learned on the sales floor of a high-end electronics store in Houston, Texas, in 1983. We sold very high-end audio and video systems...

Business Strategy

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2026 Doesn’t Reward Hustle, It Rewards Alignment – Business Energetics in the Year of the Fire Horse

As 2026 approaches, the global business landscape is on the brink of an energetic shift, one that only comes around once every 60 years. This is the Year of the Fire Horse, an astrological phenomenon...

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7 Mistakes Companies Make in Team Management

In today’s rapidly evolving workplace, companies invest in technologies, digital tools, and automation, yet many underestimate their most strategic resource: people. According to Katarzyna...

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Your Autonomous AI Agents Are Uncontrollable – Inside the Crisis

In January 2025, something quietly shifted. At CES, the world's largest technology conference, the industry announced a new category of artificial intelligence: agentic AI. Not chatbots. Not predictive...

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Feng Shui for Business Creates Prosperity, Strong Teams, and New Opportunities

A business space is more than walls and furniture; it is an active force that shapes success. This article explores how Feng Shui enhances revenue, strengthens teams, and improves client flow by aligning...

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How to Keep Your Business Funded During a Government Shutdown

Every time whispers of a government shutdown start circulating, entrepreneurs, nonprofits, and small business owners collectively hold their breath. After all, federal grant dollars fuel everything...

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If Your Goals Are Just Numbers, You’re Doing It Wrong

It’s goal-setting season again. Most business leaders are mapping out revenue targets, growth projections, and team expansion plans for the new year. The spreadsheets are filling up, the...

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A Strategic 5-Year Plan to Grow, Scale, and Succeed

As a business owner, setting long-term goals is like drawing a map before venturing on a cross-country journey; it keeps you from wandering in circles when the road gets tough. Among the most powerful ways...

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The Missing Metric in M&A – Why Human Capital Defines the Real Value of a Deal

In every merger or acquisition, financial models, operational synergies, and market entry strategies dominate the agenda. Yet, the most powerful lever for long-term value creation is not in the...

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