The Power of Inner Work in Business and Reclaiming the Missing Piece
- Brainz Magazine
- Apr 15
- 4 min read
Written by Jessica Lagomarsino, Business Strategist
Founder of Cusp of Something, Jessica Lagomarsino helps women integrate personal growth with strategic clarity to build intentional brands, businesses, and lives. She writes on introspection of purpose, inner work, and entrepreneurship.
There is a conversation happening beneath the noise of entrepreneurship. It does not live on launch calendars or inside sales funnels. You will not find it in the frameworks or formulas that promise rapid success. This conversation is quieter, slower, and far more confronting. It is the conversation of the self, the one that asks who you are beneath your strategy and whether the business you have built truly reflects you.
For a long time, I was not fully aware of how much my internal world was shaping the way I built. I had been operating from patterns I could not yet name. Patterns that made me overextend, overachieve, and override my own capacity in the name of performance. It was only through deep inner healing that I began to understand what was actually driving me. I started to see the spaces where fear had masqueraded as ambition, where self-doubt had disguised itself as humility, and where perfectionism had quietly stunted my growth.
That level of clarity did not arrive overnight. It came from doing the uncomfortable work of sitting with myself, asking better questions, and being honest about the disconnect between what I was creating and what I truly wanted. That transformation was not just personal. It was professional. It is what ultimately led me to entrepreneurship. I founded Cusp of Something as a business consultancy designed to build differently. It is a model that honors clarity over chaos and prioritizes alignment as much as execution.
What shifted everything was not a new system or tool. It was not a rebrand or a new mentor. It was a return. A return inward, toward the parts of myself I had been overriding in the name of progress. I began asking harder questions. What if my business could feel good to run? What if growth did not have to cost me presence? What if alignment was not a marketing trend, but a metric of real intelligence?
This was the beginning of inner work. As I moved deeper into it, I discovered that everything I had been seeking externally: clarity, confidence, momentum was already living inside me, waiting to be accessed.
Inner work is not mystical or indulgent. It is a discipline. It is the courage to look inward before looking outward. It is the willingness to examine the beliefs, patterns, and protective habits that have shaped your decisions and to choose something new. It is also, quite practically, the key to sustainability. When you are deeply connected to yourself, your business no longer runs on fumes. It runs on truth. And truth is renewable.
We have been taught to measure success by what can be seen; metrics, numbers, KPIs, visibility, scale, and much more. But what if the most essential parts of building are invisible?
What if the inner architecture of your business, including your energy, your intention, and your emotional integrity, is the true infrastructure holding it all together?
There is nothing more magnetic than a founder who is rooted in self. Presence speaks louder than any marketing plan. Clarity cuts through the noise, and consistency is not performative. It is embodied. People do not just buy a product or service. They connect with the energy behind it. They feel the intention. And that feeling cannot be faked.
This is where empowerment truly begins. Not in external validation, but in the inner knowing that you can hold yourself through any season. That your worth is not tethered to your revenue. That your leadership is not about control, but about presence. The more I honored my internal world, the more my external world aligned in return. Offers became simpler. Messaging became clearer. Boundaries became nonnegotiable. I stopped trying to convince and started to resonate.
This is not to say that strategy does not matter. Strategy is essential. But without alignment, it is hollow. Without embodiment, it is unsustainable. True strategy emerges when your values are clear, your nervous system is regulated, and your voice is fully your own. That is when you can actually hear the next right step. That is when business becomes intuitive again.
The greatest business you will ever build is the one that does not ask you to abandon who you are. This is your invitation to return. Not back to where you started, but back to what is real. To the wisdom beneath the noise.
Read more from Jessica Lagomarsino
Jessica Lagomarsino, Business Strategist
Jessica Lagomarsino is a business strategist, guide, and founder of Cusp of Something. After years in corporate strategy and project management, she followed a pull toward more meaningful work. Today, she supports women in building aligned businesses through clarity, intentional action, and deep personal transformation.
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