Branding, Marketing & Sales
Master the art of branding, marketing, and sales with our hands-on tips and expert advice. Our contributors are experts in their fields and their articles cover everything from creating a compelling brand identity to developing effective marketing strategies and handling public relations. Learn how to engage your target audience, build brand loyalty, and improve your customer experience. Whether you're a seasoned marketer or just starting out, these resources provide valuable insights to help you achieve your business goals.
Building Brands Through Connection – Inside the Nova Connects x ChitChat London Marketing & Media Event
In a rapidly evolving digital landscape, brands rise not only through strategy but through genuine human connection. On 29 October, Nova Connects partnered with ChitChat London to host an immersive...
The Importance of Being Bold, Authentic & Credible in Your Online Branding
It’s taken me years to feel comfortable and confident about putting myself out there as an own career brand advocate. And there have been numerous personal and professional development...
How To Use Storytelling in the Boardroom – Why Business Needs a Good Tale
Once upon a time. Everyone loves a story. I would say that is a universal truth. Even the most stoic and crusty CFO has a soft spot for a gripping narrative, especially if it involves a bit of drama, a dash...
Build a Brand That Lasts – What Justin Serra and Shaun Tomson Can Teach Founders
Brands grow when vision meets repeatable practice. Two leaders illustrate that balance in real time, Justin Serra at MAKE Wellness and world champion surfer Shaun Tomson with the relaunch of his heritage...
Put The Phone Down and Why Focused Founders Win
In a world of endless notifications, founders are losing focus and their competitive edge. New research shows that even short breaks from our devices can sharpen creativity, improve emotional...
How Nova Connects Is Revolutionising the Marketing Scene in Wembley and Beyond
It’s rare to find a marketing agency that truly walks the talk of purpose, creativity, and community. Yet that is exactly what Nova Connects, founded by Kemar Sisimayi Dyke, has set out to do. Based...
Cash Flow – The Lifeblood of Every Business
When business owners think about financial success, they often focus on profits. Yet, many profitable companies collapse because of one crucial factor: lack of cash flow. According to data from the U.S...
How Canva Just Pulled Off the Marketing Move of the Decade
A design software underdog just rewrote the rules of competition, and every brand needs to take notes. Picture this: It's October 28, 2025. Adobe Max, the creative industry's Super Bowl, is in full swing.
What Should Businesses Look for in Commercial Electrical Services
The electrical system is the silent, beating heart of business operations. When it fails, productivity, revenue, and safety are on the line. Choosing the right commercial electrical service provider...
A Tale of Two Brands & How to Rebrand Without Losing Your Soul
The most powerful rebrands aren’t about becoming someone new. They’re about revealing the best version of you and your company with crystal clarity.
When Discounts Deceive – The Lurking of Dark Patterns
Discounts can be enticing, but not all of them are what they seem. In the world of consumer behavior, dark patterns, psychological tricks designed to influence our decisions—are often at play.
Building a Brand That Stands Out in a Crowded Market Like a Boss
You know that feeling when you see a logo or hear a tagline and BOOM, you immediately know what they’re about, what they stand for, maybe even who they are as people? That’s the magnetic pull of...
Finding Your Authentic Brand Voice in a Crowded Space
We’re in a time and space where there’s so much noise. If you’re an entrepreneur looking to carve out your path and voice, tuning out the noise to tune into your authentic voice can be challenging.
Not Every Client Deserves You – Why Dignity Still Matters More Than Revenue
It was one of those Zoom calls you regret within the first thirty seconds. A man, let’s call him the decision-maker, appeared on screen wearing a short-sleeved, checkered discount shirt, a gold chain...
Shelf Appeal – Why Do We Buy Leaders Like Products?
We like to think we choose leaders with reason and careful thought, but much like picking cereal off a supermarket shelf, our decisions are often driven by instinct, packaging, and emotional cues...
