Branding, Marketing & Sales
Master the art of branding, marketing, and sales with our hands-on tips and expert advice. Our contributors are experts in their fields and their articles cover everything from creating a compelling brand identity to developing effective marketing strategies and handling public relations. Learn how to engage your target audience, build brand loyalty, and improve your customer experience. Whether you're a seasoned marketer or just starting out, these resources provide valuable insights to help you achieve your business goals.
Seven Ways to Turn Visibility and Attention Into Sales
Getting visible is an important part of growing a business, but visibility on its own does not create sales. Most brands are being told to show up more, post more, create more content, and capture...
Why AI-Generated Restaurant Ads All Look the Same and How to Make Yours Better
There is a certain look spreading across restaurant and café marketing. Glossy food. Golden lighting. Floating ingredients. Suspiciously perfect people. Brush script fonts. Artificial Intelligence (AI) helps...
The Difference Between Marketing Tactics and Marketing Strategy
Some business owners don't come to me asking for a marketing strategy. They come to me asking for Instagram, SEO, Google Ads, or a newsletter. They've already decided on the tactic and simply...
When Everyone Can Create, Being Human Becomes the Competitive Advantage
One of the most interesting shifts taking place in marketing today is not simply that artificial intelligence allows us to create more. It is that it is changing the value of creation itself. For much of...
Seven Things Businesses Get Wrong About the Media
When I worked as a journalist, I could receive several hundred public relations (PR) pitches in a day, so there simply wasn't time to properly read every one of them. Usually, I'd scan the subject line...
Your Wardrobe is Your First Marketing Asset, and You've Probably Been Ignoring It
Presentation matters. If you're building a personal brand and your message doesn't match what you're wearing, it automatically drops the trust factor. That's not opinion. It's something I've lived through...
Unusual Sensory Architecture and Subconscious Threat Detection in High-Stakes B2B Buyer Psychology
Over the years in the business-to-business (B2B) environment, I have noticed a persistent delusion across executive levels: the belief that B2B marketing operates in a realm of pure, unadulterated rationality.
Seven Things 20 Years in SEO Have Taught Me About Business Visibility
Steve O’Brien has spent two decades building visibility for other people’s businesses, first as an independent SEO consultant, then as founder of SEO and AI visibility agency Woya, and now also through...
AI Marketing for Fitness and Wellness Brands to Win the Modern Consumer Journey
The way consumers discover fitness and wellness businesses is changing faster than ever. Search engines are no longer the only starting point. Today, people ask AI assistants for recommendations...
The Psychology Behind Corporate Sponsorship Decisions & What Every Podcaster and Speaker Needs to Know
Many entrepreneurs assume that securing a corporate sponsor comes down to having a large audience or delivering the perfect sales pitch. While those factors matter, they are only part of the equation.
How Regulated Professionals Can Market Without Compromising Their Standards
You chose a regulated profession because you care about doing things right. The standards you work within are not a burden, they are part of what makes your work trustworthy. But somewhere...
Why Marketing Advice Is Not One-Size-Fits-All
Scroll through LinkedIn, Instagram, or YouTube for long enough and you'll find someone promising the answer to your marketing problems. Start a podcast. Post every day on Instagram. Launch a...
How to Find Corporate Sponsors That Are the Perfect Fit for Your Podcast
Finding corporate sponsors is not about sending hundreds of cold emails and hoping someone says yes. The most successful podcasters understand that sponsorships are built on alignment. Companies invest in podcasts...
Branding Shouldn't Feel This Hard and a New Approach for Business Owners
For many business owners, branding feels like one of the most overwhelming parts of growing a business. Between endless advice on social media, pressure to perfect every detail, and the belief that...
Why Your Marketing Feels Flat and How to Make It Feel Alive Again
I think we were taught marketing backward. We learned to optimize before we learned to express, to perfect before we share, and to consider the audience before we consider our personal truth.
