Branding, Marketing & Sales

In early 2026, the world is watching a series of seismic geopolitical shifts, particularly around Venezuela’s oil industry, that are sending ripples far beyond energy markets and straight into the economic...

In this thought-provoking conversation, business strategist and author Sajdah Wendy Muhammad unpacks why intellectual property is often the most undervalued form of wealth in Black communities. Using...

Many businesses assume a lead who doesn’t buy right away isn’t a good fit. In reality, most leads are simply early. This article explores why nurturing matters, how trust compounds over time, and why...

Picture this: your calendar is full for the next eight weeks. Your inbox has fifteen unread messages from prospects asking about availability. You are turning down clients not because you do not want...

Sports logos are far more than visual symbols. They are carefully crafted tools of psychology, identity, and storytelling. This article explores how iconic team logos evolved, how color and design...

For years, driven entrepreneurs have been told that scale comes from casting the widest net possible. Yet, as privacy regulations tighten and third-party cookies disappear, that old playbook is becoming...

Luxury travel is undergoing a quiet revolution. The traditional model, five-star hotels, premium cabins, and high-touch service, is no longer enough to satisfy the new generation of discerning...

It always starts with something small, a heaviness you can’t quite locate, a tension that doesn’t fully explain itself. You tell yourself you’re fine, rational, in control. And then, almost without...

More times than I can count, I’ll be at an event, usually balancing a cup of terrible coffee, when someone I’ve never seen before comes up to me and says, “Annette! I love your posts. That one you wrote...

As a marketing strategist working closely with small business owners, service providers, and founders who want to stand out, I know exactly how challenging it feels to break into the media world, especially...

For years, we measured advertising by how loud it could shout. Bigger billboards, flashier pre-rolls, more interruptions before we get to the thing we actually want. Audiences learned to scroll, skip, and tune out.

DIY marketing may look like a savvy way to save money, but for many founders it quietly drains time, energy, and momentum. When you’re juggling websites, content, funnels, and strategy on your own...

The old copywriting playbook is dead. You know the one, hit the pain points, amplify fears, stack benefits until they can't say no. That doesn't work anymore. And if you're still using it, you're...

In a rapidly evolving digital landscape, brands rise not only through strategy but through genuine human connection. On 29 October, Nova Connects partnered with ChitChat London to host an immersive...

It’s taken me years to feel comfortable and confident about putting myself out there as an own career brand advocate. And there have been numerous personal and professional development...

Once upon a time. Everyone loves a story. I would say that is a universal truth. Even the most stoic and crusty CFO has a soft spot for a gripping narrative, especially if it involves a bit of drama, a dash...