Branding, Marketing & Sales
Master the art of branding, marketing, and sales with our hands-on tips and expert advice. Our contributors are experts in their fields and their articles cover everything from creating a compelling brand identity to developing effective marketing strategies and handling public relations. Learn how to engage your target audience, build brand loyalty, and improve your customer experience. Whether you're a seasoned marketer or just starting out, these resources provide valuable insights to help you achieve your business goals.
Building a Healthcare Brand People Remember
Healthcare leaders spend countless hours discussing occupancy, admissions, reimbursement, staffing, and operational performance. Those conversations are essential. Yet one of the most influential drivers of growth...
Rebranding to Level Up
For over a decade, we have built our reputation as VTProDesign. The name carried our roots in live production, touring, and the literal pro design of physical spaces. When we were a team of 30 in a warehouse...
How Brands Can Build Trust In An AI-Driven World
AI is changing how brands create content, communicate with customers, and sell online. Used well, it can help businesses move faster, show up more consistently, and support customers in smarter ways.
How Many Downloads Do You Really Need Before Sponsors Will Say Yes?
One of the most common questions aspiring podcasters ask is, "How many downloads do I need before I can get sponsors?" The answer surprises many people. Far fewer than you think.
How to Turn Your Podcast Into a Valuable Marketing Platform That Attracts Corporate Sponsors
Many aspiring podcasters believe they need hundreds of thousands of downloads before companies will sponsor their show. The truth is, corporate sponsorship isn't just about audience size; it's about...
How Much Does It Cost to Make Your Health and Wellness Practice Look and Feel Like You Online?
You went into your field because you wanted to help people, not because you wanted to become an expert in design budgets. So when it comes time to build or refresh how your practice looks and...
From Manuscript to Bestseller and Avoid the Mistakes That Sink Books Before Launch
Author and branding expert Seth Godin famously said, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” For executives...
The Power of Finishing and Why Completion is the Leadership Skill We Overlook
Every accomplished professional has started something with excitement. A business idea. A book. A certification. A new direction. Yet many of the opportunities that could change our lives never fail...
Meta is Putting Live Shopping Back in Focus, Is Your Brand Ready?
Meta’s latest commerce announcement has put live shopping back into the conversation, but live shopping itself is not new. From TikTok Shop and Whatnot to brand-owned video commerce experiences...
How Transparency Became a Competitive Advantage in Fashion
Transparency has become one of the most frequently used words in modern business. It appears in annual reports, marketing campaigns, sustainability reports, and corporate mission statements across almost...
Why Credibility is Becoming Every Brand's Most Valuable Asset
For years, businesses competed in what was known as the Attention Economy. Success was measured by visibility, how many followers you had, how many views your content generated, and how often your brand...
The Hidden Stress of DIY Branding and What to Do Instead
When you’re building a business, it’s natural to wear multiple hats. Founder, marketer, content creator, designer, strategist, website manager, and sometimes IT support. While the DIY approach can be...
Five Reasons Medical Cannabis is Booming
Medical cannabis is no longer a niche industry. What was once a highly stigmatized plant is now becoming one of the fastest-growing sectors in healthcare, agriculture, and international trade. Having spent...
5 Ways Poor Camera Presence Hurts Trust and Sales
Being visible can open doors, but the wrong kind of visibility can quietly cost you trust, credibility, and sales. After more than 40,000 hours on live television and over $250 million in live sales, Live...
The Dark Social Attribution Trap and Why B2B Revenue is Collapsing Behind Corporate Dashboards
The modern executive board is currently participating in an expensive corporate fiction, a consensus reality wherein marketing departments generate flawless, green-shaded dashboards while true organic...
