Branding, Marketing & Sales
Master the art of branding, marketing, and sales with our hands-on tips and expert advice. Our contributors are experts in their fields and their articles cover everything from creating a compelling brand identity to developing effective marketing strategies and handling public relations. Learn how to engage your target audience, build brand loyalty, and improve your customer experience. Whether you're a seasoned marketer or just starting out, these resources provide valuable insights to help you achieve your business goals.
The Only Position Worth Having?
Most brands have a positioning document. Few have a position. The gap between the two is where marketing budgets quietly disappear. Here is what actually separates the brands that hold a place in their market...
When the Marketing Isn't Working, and the Coaching Isn't Sticking
There is a particularly awkward kind of conversation that does not announce itself as significant. Someone who is genuinely curious, not a prospect, not an investor, not someone with a position to protect...
Is Your Brand Causing Your Stress? Here’s How to Fix It
For many business owners, branding starts as an exciting, creative process, but somewhere along the way, it becomes overwhelming. Between inconsistent messaging, confusing visuals, constant...
Why Most Home Service Contractors Are Losing Half Their Leads in the First Five Minutes
Every contractor I’ve ever worked with believed they needed more leads. Almost none of them actually did. The leads were already there. They were just bleeding out of the bucket faster than anyone was...
How to Build a Brand That Matters
Joe Foster and I have been colleagues and friends for years, and having spent my entire career in the shoe business, some people are legends. That’s Joe. He may not have known it at the time, but he was delivering...
Why The Disease Model Of Addiction is So Vitally Important To The American Economy
The disease model of addiction defines substance use disorder as “a chronic, progressive, relapsing, and fatal brain disease”. Chronic, as in forever. Relapsing, as in similar to cancer or diabetes, the symptoms...
The Four Essential Phases of a Successful Funding Announcement
In my daily interactions with founders, ranging from early-stage startups to established scale-ups, I am frequently asked how to effectively communicate major business milestones. A recurring topic...
Why Your Brand Still Needs You Behind It
There is a conversation happening across every industry right now, and the wellness space is no exception. Artificial intelligence is everywhere, in content tools, in design platforms, in marketing strategy decks...
Best Digital Marketing Strategies in 2026 That Actually Drive Sales
Digital marketing in 2026 isn’t about doing more, it’s about doing what actually works. Audiences are more selective, platforms are more competitive, and trust is harder to earn. The strategies that win today...
Your I is Your Why
There is a question that has been asked in every boardroom, every brand agency, every career coaching session, and every entrepreneurial retreat for the past two decades. It sounds like strategy. It presents...
The Untapped PR Goldmine Sitting Inside Your Business
For years, brands have chased reach by borrowing other people’s audiences. But the trade-off is becoming harder and harder to ignore. The old formula was simple: find a creator, buy attention and hope...
The End of Safe B2B Marketing and the Demand for Attention Through Risk
AI can now produce campaigns, strategies, and brand narratives in seconds. For founders and CMOs, the question is no longer whether creative roles will disappear, but whether anything produced at scale will still...
Cross-Cultural Branding Strategies and How to Build a Brand That Resonates Across Borders
In today’s global marketplace, brands are no longer speaking to one audience; they are speaking to many. Culture shapes how people see, feel, trust, and engage with a brand, making cross-cultural communication...
Why Healthcare Referrals Break Before They Begin
There’s a moment in healthcare that doesn’t get documented. It doesn’t show up in charts, it doesn’t get audited, and it doesn’t make it into quality reports, but it happens every single day. It’s the...
HEAL & ZEAL, a Marketing Strategy for Wellness Brands in Times of Uncertainty
I have always believed that a healthy lifestyle has the power to HEAL, giving us the ZEAL for living. That belief has shaped not only my personal journey and my business, but also the way I approach wellness...
