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How To Surprise And Delight Your Clients And Customers

Written by: Kimberly Viera, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Executive Contributor Kimberly Viera

How do you create a long-lasting relationship with clients that adds value for both you and them? Add the wow factor to your coaching, consulting, or wellness business.


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Add a wow factor

When you wow a client, it means you’ve exceeded their expectations.

Your service surprises and delights them. Your goal is to get an enthusiastic (if not literal) “Wow!” from every client.

Put yourself in your customer’s shoes and figure out ways to exceed their expectations.

For example, if you coach clients they’re expecting a weekly hour-long coaching session that focuses on their problems and offers solutions. After signing up and before their first session, offer them a free gift of an amazing eBook, with tips to get started overcoming the specific issues they’re facing.

You’ve already blown them away by going above and beyond. Just imagine how energized they’ll be when they sit down for their first session.


Why we wow

There are 3 simple reasons why the wow factor works:

  1. You deliver more value. Everyone wants to get added value from their purchases and your clients are no exception. They signed up for 8 sessions, but you’ve unexpectedly given them more. Now your coaching has instantly increased in value.

  2. It builds trust and nurtures relationships. If you wow well, your client will see you as not just a paid business coach or consultant, but as someone who genuinely cares about them.

  3. Brings you more profits and better client retention. Wowing your clients at key points in your relationship is a guaranteed way to ensure continued profits (and referrals) for your business coaching.


Here are a few simple techniques that are proven to wow coaching and consulting clients. You can also incorporate unique methods of your own once you get the hang of it.


Offer a free gift

A simple way to wow is to offer a free gift. Give your client something of value that’s related to your coaching, consulting, or issues they’re facing. If it’s useful and it helps them solve a problem, this will provide great value. It can be something as simple as repurposed and repackaged content. It could also be something unrelated just to say “thanks.”

Say happy birthday

Remember your client’s birthday and send them a birthday greeting, as well as other important anniversaries, milestones, and holidays. This shows that you take a genuine interest in them. It’s also good for service providers and clients to connect on a personal level. You might set aside a small portion of a session for a mini celebration to remind them of how far they’ve come.


Connect on social media

Connect with clients on social media and interact with them there. Like, comment, share, and show support. People want genuine relationships now. Really connect. Get to know your clients as people.


Follow your client’s industry

Keep up with the latest news and trends in your client’s industry. For example, you might bring up a change in their industry that’s on the horizon. Or you can inform them of something they need to stay on top of. This provides value and also wows by demonstrating your investment in their success.

Deliver on your promises

This may sound obvious but it’s essential. Don’t overpromise and then fail to deliver. Make sure you convey realistically what you can do. In fact, you may even under-promise so that you can wow. And then deliver on each and everything you promise, when you promised it by.


Keep wowing and keep your business coaching clients

The key is to make your wows sustainable. Don’t offer something that’s hard to deliver consistently. You’ll want to employ one of the above strategies to kick off your relationship on the right foot but also keep the wows coming during your coaching or consulting for the best results.

Aim for every client and customer to have an exceptional experience with you every time.

If you want to find out more about how to deliver an amazing customer journey for each and every client, explore

Kimberly Viera Brainz Magazine

Kimberly Viera, Executive Contributor Brainz Magazine

Kimberly Viera is on a mission to help every woman become financially independent and gain control over her life by starting an online business. As the founder of JoinTheEveolution, she helps women build transformational coaching and wellness businesses that earn them a sustainable living within a year while giving them the time and lifestyle freedom they've been dreaming of.

Stop Letting Things Happen.

Start Making Them Happen.

Join the Eveolution.



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