Why a CEO Day Might Be the Most Profitable Move You Haven’t Made Yet
- Brainz Magazine
- Apr 14
- 4 min read
Theresa Lambert is a Business Consultant and Mentor with a remarkable background in luxury hospitality, having scaled a luxury boutique hotel to eight figures at the No.1 Ski Resort in North America.
You didn’t start your business to spend your Mondays feeling reactive, overwhelmed, or behind before the week even begins. Yet that’s exactly where so many entrepreneurs find themselves, especially once they’ve started gaining traction.
They’re not short on ambition.
They’re not lacking opportunity.
But they are missing one essential ingredient to long-term, scalable growth:
A CEO Day.
The real reason you're stuck in chaos
Most business owners think they’re stuck because of poor time management, weak content, or a lack of leads.
But in my experience, after scaling a luxury boutique hotel to eight figures and mentoring dozens of entrepreneurs through six and seven-figure growth, the real issue is this:
They don’t have a dedicated space to lead.
They’re stuck in doing mode, trapped in the weeds of delivery, logistics, and marketing without ever pausing to ask:
What’s actually working?
Where are we leaking money, time, or energy?
What are the priorities that drive results vs. the noise?
And that’s where a CEO Day comes in.
What a CEO day actually looks like
Every Monday, I treat my CEO Day like the most important meeting of the week because it is.
I’m not taking calls.
I’m not in Slack.
And I’m not reacting.
Here’s what I am doing:
Financials: I look at every number. I track revenue, pull data on lead flow, and check conversion points.
Analytics: I go deep into my social, website, and ad data. I don’t just check performance; I pull insights.
Reflection: I ask: What’s working? What isn’t? What lessons are there? What needs to be doubled down on or ditched entirely?
Focus: I define the 20% of actions that actually move the needle and let go of the 80% that’s just noise.
Revenue activity check: I review my daily revenue-generating activities. If they’re still converting, they stay. If not, I iterate.
Strategic consistency: I don’t abandon working strategies; I strengthen them. Most entrepreneurs pivot too fast. I optimize what’s already performing.
Client alignment: I ask: What do my clients need this week? What can I prepare or provide that helps them progress?
Planning: I map my week with purpose, balancing delivery and growth, strategy and service.
Marketing: I plan content based on aligned messaging and current goals no guesswork, no “what should I post?”
It’s not glamorous. But it’s game-changing.
Why most entrepreneurs skip this (and why they can’t afford to)
The truth? A CEO Day can feel boring. Slower. Uncomfortable.
But it’s also one of the most strategic things you can implement if you want sustainable growth.
Because without space to lead. You default to hustle.
You fall into chaos.
You become the bottleneck in your own business.
This is true whether you’re scaling to your first six figures or managing a multi-seven-figure brand and team.
I’ve worked with both.
And the pattern is the same:
You cannot scale what you don’t simplify.
Leadership insight: Scaling isn’t about more. It’s about less
Most entrepreneurs assume that the path to success looks like:
More offers
More content
More marketing
More everything
But more effort doesn’t always mean more results.
Often, it just creates more chaos and more overwhelm, which keeps you maxed out and reactive.
The key to growth isn’t more.
It’s intentional focus.
That means knowing what to let go of.
What to refine.And what to do consistently, with clarity and purpose.
Want a business that runs like one?
Whether you’re a newer business owner trying to stop starting from zero every month or a CEO scaling to millions looking to reclaim your time.
The Simplicity to Six Figures Micromind was built for this exact transformation.
It’s where we refine your offer, implement a recurring revenue system, and get you out of the constant hustle so your business finally supports you the way you’ve been supporting it.
Because structure isn’t the thing that holds you back.
It’s the thing that helps you hold more.
Ready to run your business like a CEO?
Let’s get started: Click here.
Follow me on Facebook, Instagram, and visit my website for more info!
Theresa Lambert, Business Consultant and Mentor
Theresa Lambert is a Business Consultant and Mentor with a remarkable background in luxury hospitality, having scaled a luxury boutique hotel to eight figures at the No. 1 Ski Resort in North America. She empowers service business owners, coaches, and visionary CEOs to transform their aspirations into impactful realities. Through strategic clarity and functional systems, Theresa helps clients master the art of launching with conviction and seamlessly scale their businesses for consistent, repeatable success.
In 2020, Theresa became an Amazon Bestselling Author with her book Achieve with Grace: A guide to elegance and effectiveness in intense workplaces. She is also a sought-after speaker and the host of Diaries of a Six-Figure Coach Podcast, inspiring audiences globally by sharing her expertise on business strategy, operational excellence, and transformational leadership.
Theresa’s expertise has been recognized in publications like Whistler’s Profiles of Excellence, Hotelier Magazine, Thrive Global, Fresh Magazine, Brainz Magazine, and Authority Magazine. Now based in Tulum, Mexico, she continues to serve English-speaking clients worldwide, helping them achieve sustainable growth and time freedom.
Get instant access to the Sinplicity to Six Figures Masterclass: click here.
