top of page

The Power Of A CEO Day –Transform Your Business And Your Life

  • Writer: Brainz Magazine
    Brainz Magazine
  • Jun 12, 2024
  • 4 min read

Updated: Jun 13, 2024

Theresa Lambert is a Business Consultant and Mentor with a remarkable background in luxury hospitality, having scaled a luxury boutique hotel to eight figures at the #1 Ski Resort in North America.

Executive Contributor Theresa Lambert

Do you have a CEO Day for your business? If not, you’ll want to change that ASAP. Here’s why...


Serious team of professionals, five multi ethnic business people negotiating in modern boardroom.

What is a CEO day?

A CEO Day is a dedicated day each week where you focus solely on working on your business rather than IN it. This means setting aside time to plan, organize, strategize, and create without the usual distractions. By having these days set aside and following a clear process, you can stay focused and take impactful action.


Why you need a CEO day to scale your business

Feeling like you're constantly busy without making real progress? Implementing a CEO Day can change that. A CEO Day is a game-changer if you want to scale your business because it shuts out the noise and gets you laser-focused on what truly matters. It’s a day to get things done, get organized, plan, plot, and create. It’s a day to stay on top of your business and ensure everything is running smoothly.


Benefits of a CEO day


  • Increased Focus: Eliminate distractions and concentrate on strategic planning.

  • Better Organization: Plan and prioritize tasks for the week ahead.

  • Enhanced Productivity: Achieve more by working on high-impact activities.

  • Clear Vision: Regularly review and refine your business goals and strategies.


How to implement a CEO day

Here’s a breakdown of how I assess what’s happening in my business during my CEO and the exact questions I ask myself:


Set Intentions: Reflect, Review, Refine, Plan, and Plot

Reflect on the Month to Date: High-level notes on progress and areas for improvement. 

Review Upcoming Tasks: Assess capacity for the week and ensure the team has everything they need:


Is there space to add anything? How is the capacity for the week? What's coming up? Does the Team have everything they need to support the best they can?


Speaking Engagements: Evaluate upcoming engagements and opportunities to expand your reach: 


Do I have any upcoming speaking engagements? Is there capacity to apply for new ones? How can I build my brand and expand my reach?


Lead Generation Plan: Plan for freebies, masterclasses, or teaser offers:


Are there any planned freebies, masterclasses, or teaser offers? Is there a clear process/plan for the launch or offer roll-out? What steps can I take to ensure smooth execution?


Content Planning: Outline content for the week and schedule emails:


What topics do I want to discuss with my community this week? Is the content mapped out and scheduled? Are the emails ready and scheduled?


Sales: Prepare for sales calls, follow up on leads, and review DMs:


Are any sales calls booked this week? With whom, and what do I need to prepare? Are there any follow-ups or unread DMs to address?


Revenue Generating Activities: Identify key activities for the week and schedule them.


What are the key RGAs for this week? When will I do them each day?


Important Business Items: Review finances, track client progress, and set intentions for the next 45 days.


Free mentorship call offer

I'm currently offering 100 business owners the opportunity to join me for a free mentorship call. During these calls, we’ll clarify your exact next steps to achieve your goals—whether that's gaining more time freedom while scaling your income, reducing stress as you run your business, or figuring out what needs to shift in your sales and marketing process to regain traction and grow again. I've got you covered. Click here to book in!


Final thoughts

If running your business lately, has you feeling stressed and like you're spinning your wheels without making progress, you will love implementing a CEO day to work on your business. 


Imagine how valuable it would be to get focused and show up for what truly moves the needle instead of being busy but going nowhere. Here’s to working less with more impact so you can earn what you want and have the freedom in your calendar you crave.


Follow me on Facebook, Instagram, and visit my website for more info!

Theresa Lambert, Business Consultant and Mentor

Theresa Lambert is a Business Consultant and Mentor with a remarkable background in luxury hospitality, having scaled a luxury boutique hotel to eight figures at the #1 Ski Resort in North America. She empowers service business owners, coaches, and visionary CEOs to transform their aspirations into impactful realities. Through strategic clarity and functional systems, Theresa helps clients master the art of launching with conviction and seamlessly scale their businesses for consistent, repeatable success.


In 2020, Theresa became an Amazon Bestselling Author with her book Achieve with Grace: A guide to elegance and effectiveness in intense workplaces. She is also a sought-after speaker and the host of Diaries of a Six-Figure Coach Podcast, inspiring audiences globally by sharing her expertise on business strategy, operational excellence, and transformational leadership.


Theresa’s expertise has been recognized in publications like Whistler’s Profiles of Excellence, Hotelier Magazine, Thrive Global, Fresh Magazine, Brainz Magazine, and Authority Magazine. Now based in Tulum, Mexico, she continues to serve English-speaking clients worldwide, helping them achieve sustainable growth and time freedom.


Get the FREE 5-figure Launch Guide+ checklist: https://theresalambertconsulting.com/launchchecklist

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why We Talk Past Each Other and How to Truly Connect

We live in a world overflowing with communication, yet so many of our conversations leave us feeling unseen, unheard, or not understood. From leadership meetings to relationships and family...

Article Image

Why Minding Your Own Business Is a Superpower

Motivational legend Les Brown often quotes his mother’s simple but powerful advice, “Help me keep my long nose out of other people’s business.” Her words weren’t just a humorous remark. They were a...

Article Image

Gaslighting and the Collapse of Reality – A Psychological War on Perception

There are manipulations that deceive, and there are manipulations that dismantle. Ordinary manipulation seeks to change behaviour, gaslighting seeks to rewrite perception itself. Manipulation says...

Article Image

The Quiet Weight of Caring – What Wellbeing Professionals are Carrying Behind the Scenes

A reflective article exploring the emotional labour carried by wellbeing professionals. It highlights the quiet burnout behind supporting others and invites a more compassionate, sustainable approach to business and care.

Article Image

When Your Need for Control is Out of Control and Why Life’s Too Short for Perfection

We live in a world that quietly worships control. We control our diets, our schedules, our image, our homes, and even how we’re perceived online. We micromanage outcomes and worry about what we can’t...

Article Image

If Your Goals Are Just Numbers, You’re Doing It Wrong

It’s goal-setting season again. Most business leaders are mapping out revenue targets, growth projections, and team expansion plans for the new year. The spreadsheets are filling up, the...

Who Are the Noah’s of Our Time? Finding Faith, Truth, and Moral Courage in a World on Fire

2026 Doesn’t Reward Hustle, It Rewards Alignment – Business Energetics in the Year of the Fire Horse

7 Ways to Navigate Christmas When Divorce Is Around the Corner in January

Are You a Nice Person? What if You Could Be Kind Instead?

How to Get Your Business Recommended and Quoted by AI Search Tools like ChatGPT

When the People You Need Most Walk Away – Understanding Fight Response and Founder Isolation

Humanizing AI – The Secret to Building Technology People Actually Trust

A Life Coach Lesson That I Learned in a Physics Class

5 Ways to Expand Your Business From the Inside Out

bottom of page