The Power Behind the Throne as Tina Knowles Steps Into Her Spotlight with "Matriarch"
- Brainz Magazine
- Apr 25
- 5 min read
Written by Kiara Streater, CEO & Business Powerhouse
An accomplished leader with 15 years of experience in the professional services industry, I am currently President and CEO of (Extraordinary Headhunters LLC). Demonstrated ability to improve the business performance of multi-billion dollar businesses and a strong record of consistent, above-market revenue and profit growth.
For decades, Tina Knowles has operated in the shadows of global superstardom, not as a passive observer, but as the woman who helped shape it. With a discerning eye, an iron will, and a heart committed to legacy, she stitched together more than stage outfits; she stitched the very fabric of a cultural dynasty. In Matriarch, Knowles steps out from behind the curtain and into her own well-earned spotlight, sharing a deeply personal narrative that is as much about selfhood as it is about success.
The blueprint behind the icons
In the stratosphere of modern American culture, few family names carry the weight and legacy of "Knowles." For decades, while her daughters Beyoncé and Solange reshaped music, fashion, and visual artistry, Tina Knowles quietly stood as the foundation, the architect who not only designed the early Destiny's Child costumes stitch by stitch, but crafted something far more enduring: a blueprint for building generational excellence against all odds.
With her stunning new memoir Matriarch, Ms. Tina (as she's affectionately known) finally steps center stage to tell her own story, and in doing so, provides a masterclass in resilience, creativity, and the particular power of Black motherhood in America.
Grace under pressure
"I never saw obstacles as permanent," Knowles writes in one of the memoir's most poignant passages. "I was raised to understand that stumbling blocks could become stepping stones if you had enough courage and imagination."
That philosophy illuminates the journey from her Galveston, Texas roots through the building of a beauty empire, fashion line, and ultimately, her role as mother to two of the most influential artists of our time. What emerges from these pages isn't just the behind-the-scenes architect of her daughters' early careers, but a woman whose own story deserves every bit as much attention.
The grace with which Knowles navigated both triumph and heartbreak, from building Destiny's Child's iconic looks on shoestring budgets to weathering a public divorce and reinventing herself in her sixties, provides the emotional backbone of Matriarch. Her candor about the challenges faced as a Black businesswoman in spaces that weren't designed for her success is both eye-opening and deeply moving.
Grit personified
Long before "hustle culture" became a hashtag, Tina Knowles embodied it authentically. The book details how she transformed her salon, Headliners, into both a successful business and a community hub in Houston, all while raising young children and supporting her husband Mathew's management ambitions.
"I'd be sewing sequins at three in the morning, with hair clients booked from dawn, then driving the girls to rehearsals after school," she recalls. "People sometimes ask where Beyoncé gets her work ethic. They need to understand, in our household, excellence wasn't exceptional. It was expected."
This relentless drive is threaded throughout Matriarch, not as toxic productivity, but as a testament to what Black women have always done: create abundance from scarcity, opportunity from limitation. Her descriptions of hand-making the early Destiny's Child costumes, sourcing materials from discount stores, adapting high-fashion concepts for teenage performers with limited resources, reveal not just her creativity, but her determination to ensure her daughters would never be limited by their circumstances.
Generational power
Perhaps the most profound aspect of Matriarch is Knowles' exploration of generational wisdom and intentional legacy-building. She traces her own strength back to her mother's influence and forward through her relationships with her daughters and grandchildren.
"My mother always told me that imagination is the one thing no one can take from you," she writes. "I wanted my girls to understand that their creativity was a form of freedom that couldn't be confined by anyone else's expectations."
This philosophy manifests throughout the Knowles-Carter empire, from Beyoncé's paradigm-shifting visual albums to Solange's boundary-pushing art installations. The book offers intimate glimpses of how Tina cultivated not just her daughters' talents, but their self-belief and cultural pride.
In particularly moving chapters, Knowles details how she instilled deep awareness of Black history and artistic excellence in her children, creating what she calls "a fortress of cultural confidence" that would later allow them to move through predominantly white spaces with both grace and revolutionary vision.
Redefinition and renaissance
Matriarch doesn't shy away from personal pain. Knowles writes candidly about her divorce from Mathew Knowles after nearly 33 years of marriage and the identity crisis that followed.
"When your primary roles have been wife, mother, and behind-the-scenes supporter for decades, stepping into the spotlight alone in your fifties requires rebuilding yourself from the foundation," she reflects.
Her subsequent renaissance, remarriage to actor Richard Lawson, launching new business ventures, embracing social media to connect directly with fans, and now becoming an author in her own right, offers a powerful template for reinvention at any age.
Cultural touchstone
Throughout Matriarch, Knowles weaves her personal narrative into broader conversations about American culture, Black womanhood, beauty standards, entrepreneurship, and the entertainment industry. Her unique vantage point, as both insider and outsider, creator and businesswoman, mother and mentor, provides a multifaceted lens through which readers can examine the evolution of American popular culture over the past four decades.
Her reflections on witnessing her daughters' navigation of fame offer particular insight. She details the conscious decisions made to protect their integrity and vision in an industry not always hospitable to Black female autonomy. These behind-the-scenes glimpses reveal how much strategic thinking undergirded what appeared to be meteoric rises.
The matriarch speaks
Tina Knowles has long been a cultural force deserving of the spotlight now finally turned her way. With Matriarch, she has created more than a celebrity memoir, she's crafted a blueprint for intentional living, cultural preservation, and transformational love.
In a media landscape where Black women's contributions are often relegated to footnotes in others' narratives, Matriarch stands as a testament to the quiet power that has always undergirded our most visible cultural moments. It reminds us that behind every icon stands a foundation, often a mother, grandmother, or aunt whose name may not make headlines, but whose influence shapes generations.
As Beyoncé herself writes in the book's foreword, "My mother gave me roots and wings. She taught me that limitations were just invitations to get more creative. Everything I am began with her vision of what was possible."
With Matriarch, Tina Knowles doesn't just tell her story, she reclaims her rightful place in cultural history. When a matriarch of this caliber speaks, we would all do well to listen. And indeed, bow down.
Matriarch by Tina Knowles is published by Legacy Press and available nationwide on May 15, 2025. The book can be purchased at all major retailers, including Barnes & Noble, Amazon, Target, and independent bookstores across the country. Signed copies are exclusively available through Ms. Knowles' official website.
Fans can also catch Ms. Knowles on her nationwide book tour beginning May 20 in Houston, followed by appearances in New York, Atlanta, Los Angeles, and Chicago. Virtual tickets for the Apollo event will be available through her website.
For those interested in Ms. Knowles' philanthropic work, her Tina's Angels mentorship program will be hosting fundraising events in conjunction with several tour stops, with proceeds supporting young women pursuing careers in the arts and entrepreneurship. Full details and ticket information for all events can be found here.
Read more from Kiara Streater
Kiara Streater, CEO & Business Powerhouse
An accomplished leader with 15 years of experience in the professional services industry, I am currently President and CEO of (Extraordinary Headhunters LLC). Demonstrated ability to improve the business performance of multi-billion dollar businesses and a strong record of consistent, above-market revenue and profit growth. Skilled at creating market opportunity and growth through innovative business strategy, process/technology transformation, and implementing complex technology and research-based solutions. Expertise working globally; attracting, developing, and leading top talent; fostering diversity; and building high-performance cultures for 6,000+ person organizations.
