If you’ve ever worked on a marketing campaign, you’ve probably heard people throw around the terms influencer and talent like they’re the same thing. Spoiler: they’re not. And knowing the difference...

The wait is finally over. After months of anticipation and a rapidly growing community of early adopters, Mastrah, the world’s premier Mastery Platform, has officially launched. As of today, the app is...

In today's world of constant digital noise and fleeting trends, true mastery often takes a back seat. Joh, founder of Mastrah, is on a mission to change that by providing a platform designed to promote...

Gen Z has completely rewritten the rules of marketing, dismantling the traditional funnel and replacing it with a fluid, non-linear journey shaped by inspiration, discovery and community.

Most of us think we’re in control of what we click, watch, and share online. But behind every “Buy Now” button and trending headline lies a carefully crafted design meant to influence what we do next.

As the creator economy continues to explode, TikTok influencer management remains largely unregulated, creating a complex landscape for creators. With young influencers often thrust into fame without...

In the not-so-distant past, the world felt impossibly vast. A style trend in Tokyo might have taken years, if ever, to reach the streets of New York. A regional dialect, a local dance, or a homemade recipe might...

When I was a kid, I lived with my grandparents. Born in the early 1900s, my Nan and Pop didn’t grow up with a phone. If they wanted to talk to someone, they did it in person, popped...

Imagine you wake up and every single social media website is down globally. Twitter, Instagram, TikTok, Facebook, LinkedIn, YouTube, etc., were all unavailable for the foreseeable future.

Using social media to promote your business is an inexpensive way to get out there. It’s inexpensive financially, but it can be expensive...

Does the thought of having to create promotional content for your social media platform immediately send you into a state of anxiety?

In 2025, social media continues to dominate as the most powerful tool for businesses to connect with their target audience...

While the ban on TikTok has been temporarily reversed, the impact of TikTok inaccessibility had a distinct effect on each generation.

Why bother with social media? Is it even important to be organized when posting? As a small business owner, have you asked yourself these...

Let’s be real: your Instagram bio is more than just a few lines of text. It’s your first shot at making a lasting...

Social media algorithms might feel more complex than they actually are, but they simply evolve to shape how your content is seen.

Instagram Story Highlights are one of the most underestimated features on the platform, yet they offer a powerful opportunity to keep...

Instagram is constantly rolling out new features to help users create engaging content and connect with their audience. Some of these...

Ever feel like you’re posting into the void, waiting for a comment or a like that never comes? You’re not alone! We’ve all been there...

Consistency is a term often thrown around in social media circles, but it’s much more than a buzzword. It’s vital for success.

Social media has become a vital tool for businesses, especially SMEs, to connect with their audience. While it’s crucial to share posts...

LinkedIn used to be a networking place; however, it's become a social site for brand awareness. While other social media sites such as X...

What do you do when it’s time to post on social media? Most small business owners don’t have a clue.

You know social media. You post content, your audience responds to it, and you experience slow but steady growth in followers.