The Shrinking World – How the Internet and Social Media Collapsed Distance, Culture, and Influence
- Brainz Magazine
- Aug 2, 2025
- 5 min read
Written by Dylan Heidt, Recovery Coach
Dylan Heidt is a board-certified Recovery Specialist with a unique ability to draw from a wide pallet of extensive lived experience. A deep understanding of others enables him to connect with clients on a profound level, fostering meaningful growth and transformative change in the lives of everyone that he serves.
In the not-so-distant past, the world felt impossibly vast. A style trend in Tokyo might have taken years, if ever, to reach the streets of New York. A regional dialect, a local dance, or a homemade recipe might have remained unknown to anyone outside its birthplace. Subcultures were hyperlocal, and influence was limited to those with access to traditional gatekeepers: TV stations, publishing houses, radio networks, or the film industry. But today, that landscape has changed dramatically. The world, in many ways, has shrunk.
Thanks to the internet and the rise of social media platforms, the boundaries between communities, cultures, and continents have dissolved. What once took decades to proliferate across regions now takes seconds. In real-time, a teenager in rural Nebraska can discover a fashion trend from South Korea, adopt the slang of a London drill rapper, or watch a dance challenge from a township in South Africa. We are all, to some degree, tuned into the same global frequency.
The rise of the global influencer
One of the clearest markers of this new, compressed world is the emergence of the social media influencer. While influencers have existed in various forms for centuries, think rock stars, athletes, or movie icons, today's influencers are different. They often start as ordinary individuals, armed with nothing more than a smartphone, a sense of identity, and access to a global audience. Platforms like TikTok, Instagram, YouTube, and Twitter have democratized influence.
Unlike their predecessors, modern influencers often don't originate from entertainment or legacy media. They rise from niche communities, fashion, gaming, fitness, recovery, mental health, cooking, or political commentary, and, more importantly, from subcultures that were previously invisible to the wider world. Subcultures that once thrived in the shadows now define the mainstream.
For example, sneaker culture was once the exclusive domain of urban youth in New York and Los Angeles, carefully guarded and slowly growing via local scenes, boutique shops, and word-of-mouth. Today, it’s a multi-billion-dollar global industry in which a kid in Manila, Nairobi, or Copenhagen can become a tastemaker just by showing off their rotation on TikTok. Similarly, streetwear, once a hyper-local fusion of skate, punk, and hip-hop aesthetics, has become a globally adopted style, thanks largely to the visual, viral nature of platforms like Instagram.
Cultural Osmosis at the speed of WiFi
The rate at which culture travels has shifted dramatically. Forty or fifty years ago, discovering a new musical genre might have required visiting a new city, getting access to a rare cassette or vinyl, or reading a deeply buried magazine article. Today, you can be introduced to Brazilian funk, Memphis phonk, or Polish techno via a 15-second clip on TikTok, and that exposure can influence your aesthetic, your worldview, even your sense of belonging.
Social media doesn't just transmit content; it encourages imitation and remixing. A dance trend born in Lagos can be replicated in a bedroom in Kansas within minutes. A slang phrase used in an Atlanta neighborhood can suddenly become part of the global Gen Z lexicon. Memes, language, humor, fashion, music, all are transmitted, absorbed, adapted, and regurgitated at a dizzying speed.
The internet has become a cultural blender, where identities are layered and recombined. Today’s influencer might be wearing Japanese denim, listening to Afrobeat, sipping on matcha, quoting Scandinavian philosophers, and filming in a room decorated with Brazilian minimalist design, all without ever having to leave their hometown.
From isolation to instant connection
One of the most profound changes brought about by the internet is how it alleviates cultural and creative isolation. Forty years ago, a young person interested in punk music in rural Alabama or in Japanese anime in Mississippi may have had no access to a community of like-minded peers. Their passion might have felt niche, weird, or even invisible.
Now, that same individual can find a global community in seconds. Forums, hashtags, Discord servers, Reddit threads, niche Instagram pages, and TikTok trends provide an immediate sense of belonging and validation. The once-marginalized or hyper-niche can now feel global and empowered.
It’s why so many influencers today exist within hyper-specific ecosystems: “goth cowgirls,” “coastal grandmothers,” “dark academia,” “clean girl aesthetic,” “recovery influencers,” “cottagecore gamers,” “broke fashionistas,” “sober skaters,” and beyond. These identities would have been almost impossible to recognize or unite in the analog era. But in a connected world, they become powerful subcultural brands and trendsetters in their own right.
The collapse of the gatekeepers
This digital revolution has also dismantled the traditional barriers to influence. In the past, it took a label, a TV deal, or a publishing contract to reach a mass audience. Today, virality is often organic and grassroots. A funny video, an inspiring monologue, a stylish fit-check, or an honest moment can catapult someone into public consciousness.
And because of that, influencers today don’t need to represent culture; they create it. They are not downstream from the tastemakers of New York or Paris, they are the tastemakers. The cultural centers of gravity have shifted from geographic cities to digital platforms.
What we gain, what we lose
Of course, the compression of the world comes with both benefits and drawbacks.
We gain exposure to ideas, communities, and experiences we may have never otherwise encountered. We gain the ability to connect, to share, to learn, and to empathize across borders. We’re more culturally fluent, more aesthetically diverse, and more aware of the lives of others.
But we also risk the erosion of local identity. Global trends can flatten nuance. Styles can be appropriated without context. Authenticity can be lost in the race for virality. And the pressure to remain relevant in a fast-moving digital space can lead to burnout, imitation, or loss of self.
Still, there is no denying that we live in a radically different world. A world where influence no longer travels slowly through time and space, but pulses instantly through fiber-optic cables and across the glowing screens in our hands.
The world hasn’t just gotten smaller.
It’s gotten faster, louder, more connected, and, in many ways, more together than it’s ever been before.
Read more from Dylan Heidt
Dylan Heidt, Recovery Coach
Dylan Heidt, formerly a thriving entrepreneur within the world of music, now spends the majority of his time helping his clients transform their lives via a holistic approach to long-term wellness and sustained recovery. A firm believer in maintaining total alignment of the mind, body, and spirit, Heidt strives to open doors and create new pathways for his clients, actively reshaping and restructuring the way in which they tend to think about the mind, body, and spirit as three seemingly separate entities, instead of one unified field of energy.
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