top of page

Core Values – Why It Is Important To Know Them And How To Identify Them

  • Nov 10, 2021
  • 3 min read

Written by: Jean Fleming, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

There are many definitions of values but fundamentally it boils down to the things that are important to you.


Knowing your values is being clear on what is important to you, what drives you and what motivates you. Working in line with your values gives you energy. When you are clear about your values, decision making becomes easier as your values will guide you.

Values are what sit at your core - they are what you are all about, they guide your thoughts, beliefs, qualities and behaviours. They are a moral compass that can guide what work you do, which people you choose to spend your time with and how you spend your time.


However, when your values are not aligned with what you are doing then it will zap your energy and it will not feel right for you. You will be dissatisfied and frustrated.


And goodness, when someone breaches your core values, you will really know about it!


3 steps to identify your values

  1. Think of people you admire. What are the qualities you admire about them? Make a list. Consider this list and ask yourself which of these qualities are core to you?

  2. Reflect back on a time in your life when you have been at your happiest. What was going on for you? What specifically was making you happy? Were you surrounded by those you love, were you helping someone, were you achieving great things, was it a calm environment, were you having fun – whatever you come up with, think about how these elements were feeding your soul.

  3. Think of a time when you were particularly frustrated or angry. What specifically caused you to feel this way? Had a loyalty been breached, was it someone who didn’t care, was disrespectful, lacked compassion. It is likely that it was a breach of your values.


Don’t overthink – just go with your gut answers on each of these activities. Once you have these 3 lists see what themes emerge so that you can identify the core values for you. If you have more than 6, start to rank them. Identify which could you really not live without so that you land with your core 6.


Ask yourself where are they being met in your life e.g. career, relationships? Where are they not being met as well as you would like? What action could you take to get more aligned with your values.


Living a life aligned with your values is a happier life.


Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!


Jean Fleming, Executive Contributor Brainz Magazine Jean Fleming is an Empowerment and Leadership Coach helping women to create the life they want. With over 30 years of business experience, Jean was the first woman to join the Board of a global company – a role she still fulfills 12 years later. Jean is an experienced ICF accredited Coach, a DiSC Profiler, an Emotional Intelligence EQi-2.0 Assessor, and a Fellow of the Chartered Institute of Personnel and Development (CIPD). Jean uses her extensive range of skills and experience to bring a dynamic and supportive service to her clients to help them identify and create the life they want.


 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Learn to Use the Power of Suggestion to Your Advantage

We are all brainwashed. Not me, I hear you say, I think for myself. Let me ask you, do your opinions reflect those of your culture? If you, like me, grew up in the Western world, chances are you believe that...

Article Image

What is Time Blindness? 5 Coaching Tips to Improve Time Management

Do you ever find yourself wondering where the last hour went? Perhaps you sit down to answer a few emails, only to discover an entire afternoon has disappeared. Or maybe you're constantly running...

Article Image

Six Simple But Powerful Pillars For Lasting Wellbeing

What if the change you’ve been searching for isn’t somewhere out there, but already within you, waiting to be activated? In a world that constantly pushes us to do more, achieve more, and become more, it’s easy to...

Article Image

How to Finally Break Free From Procrastination

We’ve all said it, “I’ll start after lunch, tomorrow, next week.” Yet the task still sits there, quietly draining your energy. Here’s the truth most people get wrong: procrastination is not a time management issue...

Article Image

Why Your Brain Decides What a Handshake Means Before You Even Finish Watching It

When Trump and Xi shook hands in Beijing, the internet had already decided who won. The problem is, the brain always decides first, and it is almost always wrong. Here is what actually happened, and...

Article Image

Why Fast-Growing Startups Fail to Scale and How to Design a Business That Does

Founders spend years chasing scale. Revenue grows. Teams expand. Markets open. And then, somewhere between Seed and Series B, the business starts getting harder to run, not easier. Here is why that happens...

Nobody Let You Down, Your Expectations Did

The Hidden Pattern Behind Narcissistic Relationships, and How to Break the Cycle

How a Social Media Detox Helps Overcome Self-Sabotage to Refuel Motivation in Business

Why Businesses Are Never as Prepared as They Think They Are for the Unexpected

Be a Floor, Not a Ceiling

Are You Actually an Empath, Or Is That Your Trauma Talking?

What Happens When You Die And Come Back?

Five Ways to Rebuild Your Energy Without Burnout

Why Your Brand Still Needs You Behind It

bottom of page