top of page

3 Leadership Behaviours To Drive Familiarity

  • Writer: Brainz Magazine
    Brainz Magazine
  • Dec 1, 2021
  • 4 min read

Updated: Dec 2, 2021

Written by: Catherine Elizabeth Wood, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Familiarity is needed in the workplace, more so now than ever. When your team are familiar with what they need to do, this activates a sense of safety in the brain. Familiarity leads to an increase in oxytocin levels in the brain which will result in employees experiencing a calmer state. Understanding the universal principles of human behaviour for familiarity, will enable you to tailor your leadership approach to avoid triggering stress in your team and enable them to experience a sustained calmer state.

Clarity

Clarity is a leadership behaviour which drives familiarity. As a leader, you need to be clear in the WHAT the WHY and the HOW to mobilize people. You can do this by creating a clear, concise compelling call to action.


An example of a call to action could be a request to have a weekly team meeting on the project updates. The behaviour would be for team members to arrive for the meeting on a particular day at a certain time. If you want each team member to provide a weekly update, set and clarify your expectations from the start on this. Consider how you will ensure team members arrive on time and the motivational driver to finish the meeting on time. Consider how you will communicate details about the meeting and how you will remind team members to attend the meeting.

  1. Begin by being clear in what you want to achieve. Articulate the individual or team outcome.

  2. Be clear in defining the familiar behaviour which is the action you believe will achieve the outcome.

  3. Identify the actions that the employee or employees need to take for this behaviour. If this is a new behaviour, ask the individual or your team to try it for a month and revisit. Begin with small steps before building on this new behaviour to create a habit.

  4. Ensure you make each step as simple as possible.

  5. Craft the call to action by considering the skills and resources required, and the motivational driver involved.

  6. Choose the most appropriate channel for the call to action. Consider how you will communicate and remind people of the call to action.

  7. Test, refine and release your call to action. Ask a few employees what they think about the call to action and test it out. Follow up to identify if you need to refine the call to action.


Transparency

Transparency is about being open and accountable which is to trust yourself and be trusted by others. Your team want to relate to you. Your team want to know you have experienced the same or similar problems and/or know how they have overcome personal hardships. Your team want to evaluate if you are being genuine. It’s time to be more transparent by communicating with your team more frequently face-to-face or via video call rather than email.


When employees experience transparency, there are 5 positive outcomes:

  • Problems are solved more quickly

  • Teams are built faster

  • Connections in the team grow authentically

  • Increased trust in you as a leader

  • Higher levels of performance


Strategies to drive behaviours of transparency are as follows:

  1. Be honest

  2. Treat employees fairly

  3. Admit you don’t know everything

  4. Know when to keep information to yourself

  5. Admit when you are wrong


Attitude familiarity

Attitudes are evaluations of people, objects, events, situations, or behaviours. These evaluations are remembered and form our understanding about the person, enabling us to build rapport.


Attitudes are functional. They guide our behaviours, decision-making and information processing.


When two people are familiar with each other’s attitudes, initial research tells us there is greater decision accuracy when working together as well as increased positive interactions. It appears greater knowledge and therefore familiarity of others’ attitudes, may enable employees to better anticipate, influence and respond to their behaviour.


Follow me on Facebook, Instagram, LinkedIn, or visit my website for more info!


Catherine Elizabeth Wood, Executive Contributor Brainz Magazine Catherine Wood, is a leader in mental resilience, science-based coaching through neuroscience, and creating new habits for behavior change. After an acute brain injury as an adult left her having irrational thoughts and self-doubt, Catherine developed an interest in neuroplasticity to understand how she could challenge her self-beliefs, promote helpful thoughts and create new habits for behavior change. Catherine has since dedicated her life to helping people to establish their self-belief in who they are as their best self to drive helpful thoughts and create new habits for behavior change in the workplace and in their personal life. - Catherine is the Founder of Life Renewal, the online coaching business combining leadership coaching and team coaching with evidence-based techniques in neuroscience. Catherine helps leaders drive employee engagement by modeling leadership behavior across 7 key leadership skills. Catherine has helped clients through her own coaching programs, workshops, and digital courses including "Mastering Emotional Competence in Leadership." Catherine has been a guest writer for Thrive Global which included an article on "Seeking Opportunities While Navigating Uncertainty", and she hosted a resilience series including "The Neuroscience of Resilience". Catherine's mission: Science-based coaching for collaborative leadership behavior.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why the Return of 2016 Is Quietly Reshaping How and Where We Choose to Live

Every few years, culture reaches backward to move forward. Right now, we are watching a subtle but powerful shift across media and social platforms. There is a collective pull toward 2016, not because...

Article Image

Beyond the Algorithm – How SEO Success is Built on SEO Coach-Client Alchemy

Have you ever felt that your online presence does not quite reflect the depth of your real-world expertise? In an era where search engines are evolving to prioritise human trust over technical loopholes...

Article Image

Why Instagram Is Ruining the Reformer Pilates Industry

Before anyone sharpens their pitchforks, let’s not be dramatic. Instagram is vital in this day and age. Social media has opened doors, built brands, filled classes, and created opportunities I’m genuinely...

Article Image

Micro-Habits That Move Mountains – The 1% Daily Tweaks That Transform Energy and Focus

Most people don’t struggle with knowing what to do to feel better, they struggle with doing it consistently. You start the week with the best intentions: a healthier breakfast, more water, an early...

Article Image

Why Performance Isn’t About Talent

For years, we’ve been told that high performance is reserved for the “naturally gifted”, the prodigy, the born leader, the person who just has it. Psychology and performance science tell a very different...

Article Image

Stablecoins in 2026 – A Guide for Small Businesses

If you’re a small business owner, you’ve probably noticed how much payments have been in the news lately. Not because there’s something suddenly wrong about payments, there have always been issues.

Can Mindfulness Improve Your Sex Life?

How Smart Investors Identify the Right Developer After Spotting the Wrong One

How to Stop Hitting Snooze on Your Career Transition Journey

5 Essential Areas to Stretch to Increase Your Breath Capacity

The Cyborg Psychologist – How Human-AI Partnerships Can Heal the Mental Health Crisis in Secondary Schools

What do Micro-Reactions Cost Fast-Moving Organisations?

Strong Parents, Strong Kids – Why Fitness Is the Foundation of Family Health

How AI Predicts the Exact Content Your Audience Will Crave Next

Why Wellness Doesn’t Work When It’s Treated Like A Performance Metric

bottom of page