top of page

Let Go Of Finding Your Purpose, Because You May Very Well Find Your Purpose

  • Writer: Brainz Magazine
    Brainz Magazine
  • Jun 10, 2022
  • 3 min read

Written by: Craig Stanland, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

We're living in an exhilarating time, which I'm referring to as,


"The Great Reinvention."


It's a fascinating period and an incredible opportunity to connect with what matters to you and take intentional action to make it a reality.


You've climbed your corporate mountain, and as you enter the next chapter of your life, you're ready to climb a new mountain.


You're done chasing materialism, status, and power. You're ready to step off the golden treadmill and connect something much deeper than that.

You're ready to pursue joy, purpose, meaning, and fulfillment.


As a Reinvention Architect, I love it. My mission is in exact alignment with the time we're living in.


Reinvention is empowerment.


However, as with all of life, there are heads and tails, yin and yang, darkness and light.


There's an idea emerging that's counter to the empowerment of reinvention:


The crushing pressure to find your purpose and live your purpose, especially in the second half of your life.


Which I've seen firsthand evolve into the belief that you're doing life "wrong" if you don't know your purpose and are not living your purpose.


This false notion that you're doing life wrong produces emotions such as frustration, lack of self-worth, inadequacy, guilt, shame, and depression.


5 key points:

  • Your purpose will never produce those emotions.

  • Your purpose isn't something you chase.

  • Your purpose isn't handed to you on a silver platter.

  • Your purpose isn't something you create out of thin air.

  • Your purpose isn't something you can think your way to.

Connecting with your purpose isn't an overnight trip; it's a journey of self-discovery and meaningful action.


And it's because of this journey that I propose a different model.


A model that is most likely counterintuitive to everything you believe about purpose.


This is why I believe it works.


Let go of finding your purpose; it's not the goal.


Cultivating meaning and fulfillment is your goal.


Imagine you have a seed, only you don't know what kind of seed it is.


It could be a tree, a rose, a tomato plant, or a squash. It doesn't matter. Your desire to bring whatever's inside the seed to life matters.


How would you care for this seed?


You'd want to create optimal conditions for the seed to germinate.


Clearing the land, removing obstructions from the soil so its roots have room to spread.


You'll want nutrient-dense soil that's rich and ripe for planting.


You'll want to ensure it receives enough water and sunlight.


You'll want to feed it.


You'll pull all the weeds that also love the rich conditions you've created.


As your seed blossoms, its growth informs your next steps.


Is it a vine? Does it produce fruit? Does it have flowers?


From here, you shape and mold how you interact with what's blossoming.


You'll learn more about the seed, and more importantly, you'll learn about yourself.


Now imagine the seed is your unfulfilled dreams and untapped potential.


You'll care for it like you would the mystery seed.


And it's through this process you'll cultivate a life of joy, meaning, and fulfillment.


Your purpose may or may not come to light, and that won't matter.


Because you're living life on purpose, and you've grown something beautiful.


That's what matters.


If you're ready to get serious and invest in 1:1 support so you can reinvent the second half of your life with joy, meaning, and fulfillment, let's talk.



Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info! Read more from Craig!

Craig Stanland, Executive Contributor Brainz Magazine

Craig Stanland is a Reinvention Architect & Mindset Coach, TEDx & Keynote Speaker, and Best-Selling Author.


In 2012, Craig Stanland made a choice that would cost him everything. After exploiting the warranty policy of one of the largest tech companies in the world for almost a year, the FBI finally knocked on his door.


He was arrested and sentenced to 2 years of Federal Prison, followed by 3 years of Supervised Release, and ordered to pay $834,307 in restitution. He lost his wife, his homes, his cars, his career, and even his identity. He wanted nothing more than to die.


A well-timed prison visit from his best friend of over thirty years turned his life around.


Craig rebuilt and reinvented his life from rock bottom to a life of meaning and fulfillment.


As a Reinvention Architect, Craig leverages his experiences and personal reinvention to work 1:1 with clients so they can re-architect their lives with freedom, passion, purpose, fulfillment, and meaning.


Craig's mission is to help people cultivate the courage to pursue their calling so they can live meaningful lives.


His book, "Blank Canvas, How I Reinvented My Life After Prison" is available on Amazon.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why Financial Resolutions Fail and What to Do Instead in 2026

Every January, millions of people set financial resolutions with genuine intention. And almost every year, the outcome is the same. Around 80% of New Year’s resolutions are abandoned by February...

Article Image

Why the Return of 2016 Is Quietly Reshaping How and Where We Choose to Live

Every few years, culture reaches backward to move forward. Right now, we are watching a subtle but powerful shift across media and social platforms. There is a collective pull toward 2016, not because...

Article Image

Beyond the Algorithm – How SEO Success is Built on SEO Coach-Client Alchemy

Have you ever felt that your online presence does not quite reflect the depth of your real-world expertise? In an era where search engines are evolving to prioritise human trust over technical loopholes...

Article Image

Why Instagram Is Ruining the Reformer Pilates Industry

Before anyone sharpens their pitchforks, let’s not be dramatic. Instagram is vital in this day and age. Social media has opened doors, built brands, filled classes, and created opportunities I’m genuinely...

Article Image

Micro-Habits That Move Mountains – The 1% Daily Tweaks That Transform Energy and Focus

Most people don’t struggle with knowing what to do to feel better, they struggle with doing it consistently. You start the week with the best intentions: a healthier breakfast, more water, an early...

Article Image

Why Performance Isn’t About Talent

For years, we’ve been told that high performance is reserved for the “naturally gifted”, the prodigy, the born leader, the person who just has it. Psychology and performance science tell a very different...

Understanding Anxiety in the Modern World

Can Mindfulness Improve Your Sex Life?

How Smart Investors Identify the Right Developer After Spotting the Wrong One

How to Stop Hitting Snooze on Your Career Transition Journey

5 Essential Areas to Stretch to Increase Your Breath Capacity

The Cyborg Psychologist – How Human-AI Partnerships Can Heal the Mental Health Crisis in Secondary Schools

What do Micro-Reactions Cost Fast-Moving Organisations?

Strong Parents, Strong Kids – Why Fitness Is the Foundation of Family Health

How AI Predicts the Exact Content Your Audience Will Crave Next

bottom of page