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Increasing Your Close Rate ‒ How To Convert Networking Calls Into Sales

Written by: Emily Bissen, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.


Networking is an important aspect of building and maintaining business relationships. However, simply making connections isn't enough. You need to convert those connections into sales opportunities and new clients. In this article, we'll explore strategies for turning your networking calls into successful sales opportunities.

Know your audience

Before you reach out, take some time to research the person you're connecting with. How did you meet them? What do you have in common? What are their interests and needs? How can your product or service meet those needs? Having a solid understanding of your target audience will help you tailor your approach and increase your chances of success.

Make a strong first impression

Your first impression sets the tone for the rest of the call. This first call is about getting to know the person across from you. Be curious, but not pushy.

Ask questions

Show a genuine interest in the person you're speaking with by asking questions about their business and needs. How did they get into the work they are doing? Who are their ideal clients? What challenges have been coming up? Use this information to determine how or if you can help them and how your product or service can benefit them. If you noticed that your services may be a fit for them, let them know and ask if they want to learn more.

Build rapport

Building rapport is key to converting a networking call into a sales opportunity. Share personal anecdotes, show empathy, and be a good listener. By establishing a connection, your goal is to build know, like and trust, so you can move closer to making a sale.

Make an offer

After establishing a connection, it's time to make an offer. Explain the value of your product or service and how it can meet the person's needs, referencing back to the pain points they told you earlier. Be clear and concise, and don't be afraid to ask for the sale, but also be prepared to schedule a follow-up call so you can determine what service is the best fit for them.

Converting networking calls into sales takes time, effort, and a well-thought-out strategy. By researching your audience, making a solid first impression, asking questions, building rapport, and making an offer, you'll be well on your way to turning your networking efforts into successful sales opportunities.

If you are looking to hone your business development and sales strategy and would like to learn more about how we could help you overcome your challenges and find your flow, follow me on LinkedIn, or visit my website for more info!


Emily Bissen, Executive Contributor Brainz Magazine

When it comes to connections, conversations, and having fun making things happen, Emily Bissen your gal. She created this business to help founders, business development, and sales professionals find the right strategies that help them connect with their ideal prospects with success and ease.


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