Written by: Terry Tateossian, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Terry Tateossian, Founding Partner of Socialfix Media, is a fourth-generation entrepreneur who is recognized as an Inc. 5000 America’s Fastest-Growing Private Companies, Forbes’ Top Women in Business, Fastest Growing Women Presidents by WPO, and 40 Under 40 Business Leaders by NJBIZ. Terry has been featured for outstanding leadership and career accomplishments in numerous industry publications as an engineer, a thought-leader in technology, and an innovator in the field of marketing. But her favorite and toughest earned title is being “Mom” to her 2 children.
How to Use Video Content to Sell More on Social Media
Video content is the online format that currently performs best ‒ just in 2021, it was the most popular type of content with an audience reach of 91.4%. It’s no doubt that this year many brands are counting on it to achieve their objectives as it is the hottest marketing trend right now.
And where else to distribute their video content if not on social media? With more than half of the world’s population using social media, it is the perfect spot to engage and reach as many potential customers as possible.
If you still haven’t adopted video content in your marketing strategy, this article will give you some useful tips and tricks on how to use it to boost sales via your social media accounts.
Video Content Ideas for Your Social Media
Let’s start with the social networks on which video content is most commonly “consumed.” There are four main platforms we recommend – YouTube, TikTok, Facebook, and Instagram.
The first two are designed for video content, which means they require consistency in producing and distributing this type of content. If your business doesn’t have the time, resources, or ability to maintain a regular publishing schedule, then you should probably reconsider using them.
Furthermore, YouTube and TikTok are mostly visited by the younger generation, so if your target audience is focused on adults, then once again, these platforms are not the ones for you.
As for Facebook and Instagram – the two most popular and dense social networks ‒ there is a variety of content you could share, and videos are just a part of it. This means you get more flexibility in terms of the regularity of posting video content (in comparison to YouTube and Tiktok).
Also, the age range on Facebook and Instagram is wider, which makes it easier for you to reach your target audience. And lastly, the impressive amount of users means there are more opportunities to reach new and potential clients.
There are other factors to take into consideration when deciding on which social media platforms to upload your videos, such as your marketing goals, budget, team expertise, and so on.
But how could video content help you sell more on social media? Below we will list several examples that you can apply right away to the platform of your choice.
Short Video Formats
Reels on both Facebook and Instagram are the perfect example of short, entertaining, and engaging video content that could help your business grow.
If you are a new and developing brand, Reels could help you bring awareness to your business and attract new customers. The more creative videos you produce, the higher your chances are of capturing the attention of the audience.
Reels are a good idea for announcing upcoming events, promotions, sales, and so on. Instead of writing long and boring posts on your profile, try incorporating short videos to create more buzz and variety in your online content.
User Generated Videos
If for some reason, you lack the inspiration or resources to craft your own video for social media, then we recommend you count on your audience to do it.
Those videos are not only more authentic and relatable for the users but have the power to build trust in your brand, which is crucial for your business’ income.
One way to gather UGV is to create a hashtag and let your followers use it when filming their videos. Of course, you should carefully examine each video before sharing it with your audience. Also, don’t try to force some scenario ‒ let your customers get creative and real about their experience with your business. That’s how you show your brand is authentic.
Raw and Unedited Videos
Since 2021 marketers are noticing that users are getting sick and tired of too polished content online. They no longer want to see the perfect image or video but are rather seeking raw and authentic content so that they can relate to it and trust the brand.
Use this to your advantage by filming unedited videos or “behind the scenes” videos to show how transparent you are as a business.
You can show the process of producing/distributing your goods, how your team operates and communicates with your clients, etc. Whatever you decide, your followers will get to know you better, which increases the chance of picking you when it’s time to buy.
Live Videos
Our last suggestion is to go for live videos on social media as they help establish your brand online and attract new customers. Live videos also show that you are confident enough to answer your followers’ questions even if they are uncomfortable.
You can use those videos to promote your goods or to introduce your audience to a new product or service. Either way, showing what you are offering up close builds trust in your followers and motivates them to make a purchase.
When filming your live videos, bear in mind that to use them to increase your sales, they should be of high (or at least good) quality, mobile friendly, and lastly, there should be buttons for sharing. You want to reach more people, don’t you?
Also, we recommend that you are always flexible and creative, as live streaming might come with some unexpected surprises such as interrupted connection, negative feedback or complicated questions from your viewers, and so on.
Wrap Up
Video content is not going away anytime soon, so you could experiment with each of the formats we went over until you find the one (or two) that affects your sales.
To measure the success of any video content, you need to set metrics and be consistent to get realistic results. Getting feedback from your audience about the videos you produce is also very useful as you could adjust them if needed.
And finally, think of filming videos as a way to express your brand’s uniqueness ‒ be creative in emphasizing your products/services' best advantages so that your audience is convinced you are the perfect choice for them.
Terry Tateossian, Executive Contributor Brainz Magazine
Terry Tateossian, Founding Partner of Socialfix Media is a fourth-generation entrepreneur who is recognized as an Inc. 5000 America’s Fastest-Growing Private Companies, Forbes’ Top Women in Business, Fastest Growing Women Presidents by WPO, and 40 Under 40 Business Leaders by NJBIZ. Terry has been featured for outstanding leadership and career accomplishments in numerous industry publications as an engineer, a thought-leader in technology, and an innovator in the field of marketing. But her favorite and toughest earned title is being “Mom” to her 2 children.
