How to Pivot Your Business to 6 Figure Through Redefining Your Personal Brand

Written by: Chitra Balasubramaniam, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Have you ever felt judged or perceived in a wrong way even though you didnʼt mean to showcase yourself that way? Fortunately, or unfortunately, people judge in a matter of seconds depending on what you showcase at that moment of time.

How you are dressed not only affects how other people perceive you but how you view yourself. The kind of dress you wear, the way you groom yourself, or how you appear actually depends on how you feel that day or how you feel about yourself as a whole—isnʼt that astonishing. When I came to know about that theory, I was like, “omg” it is true, I do dress depending on my mood or how I feel, or what I perceive about myself, so from that time, I started to dress up to look the way I wanted to look or how I wanted to be perceived as.

Because when you dress up depending on how you want others to perceive you, you start to look apart. You will more easily look apart effortlessly and your confidence level will improve when you feel good. Have you ever felt when you wear certain dresses, you feel different, confident, and beautiful? But unfortunately, in the name of blending in, most of us do not dress apart or dress depending on their personality.

People judge you in 4 seconds; they scan completely in that 4 seconds what you are, who you are and how well you are doing in your life... You will be amazed at what they scan in that 4 seconds.

You are the most powerful marketing tool at your disposal. If you are starting a business, establishing yourself as a thought leader, or trying to get ahead in your career, it's a great time to start investing in the brand of you. Learn the secrets of personal branding.

There's no denying that personal brands are powerful, but the point I'm trying to make here is that they can be used in tandem with your business brand for even better results. And as you'll see, building your personal brand can be really rewarding both personally and professionally.

Your personal brand is your most unique asset and the most powerful marketing tool that you could use to your advantage. Imagine if we could clearly see what we are or whom we are dealing with just like these chips packets, we know what we are getting when we buy any one of them. Same like the products we buy, people judge you with what they see at that moment when they encounter you, and that first impression is the lasting impression.

It used to be that creating a personal brand meant you had a bunch of business cards made up—and if you were creative, you hired a graphic designer to create a logo for you. But, with the development of social media and an increasingly individualized society, the brand you build around yourself is perhaps the single most important way you can stand out in your spheres of influence. If you're beginning to think about your personal brand, it's crucial that you understand that personal branding is how people remember you.

It's more than a trademark or a stunning logo—it is how you present yourself online and offline to potential clients and customers. Your brand image is what you create to help build your business. Your personal brand center around you as an individual.

Your personal brand is the complete extension of who you are and what you stand for. Ultimately, it's what differentiates you from the competition and it's something no one could take away from you, so it's important to look within.

It's time to build your brand.

Creating and owning a strong personal brand is one of the best things that you can do for yourself. And I've got good news. Creating an amazing personal brand is something you can do today. You don't need a team, and you don't need to be famous.

You just need to put together a plan and make it shine. It's time to transform your personal brand and that's what I'm going to teach you in this episode.

If I asked five people who know you what they think you're good at, or what they think makes you unique, what would they say? Would they give you the same answer that you might say about yourself? They will give you the answer depending on your A B C D E of personal branding. Personal branding puts the intention, and the focus on your reputation, and ensures that other people see you the way you want.

Thereʼs a science behind personal branding. People judge you based on this, and consciously or unconsciously, we tend to show based on this.

No matter how we feel inside, we tend to show our best side when we meet people or in social media. But unfortunately not many behave that way. How do we deal with clients like that? Everyone wants to be successful and depending on your reasons or goals of Why you want to be successful in What, Chitra will help with the How! You can succeed by elevating your personal brand.

There are 3 qualities you need in order to succeed:

  1. Charisma

  2. Knowledge

  3. Publicity (Marketing Yourself)

There are 3 kinds of people, Some people have the innate charismatic value but donʼt have the knowledge, some have the complete knowledge but they arenʼt charismatic enough or they donʼt know how to market themselves, they donʼt have the confidence. People who have charisma and the marketing techniques but not the knowledge like Kardashians... when you learn the skill of all the 3 qualities you become successful in what you do. This course is all about how we can do that by learning the secrets in detail.

Thanks to the social media era, we can market ourselves easily, by following the guidelines provided. As there are a number of platforms and the ever updated algorithms, it's harder to market ourselves if you arenʼt aware of those. That's where Chitra comes for your help, and helps you with the proper strategy and helps to avoid the pitfalls.

For more information, follow me on Instagram, Facebook and LinkedIn!

Chitra Balasubramaniam, Executive Contributor Brainz Magazine

Chitra is a Personal Branding Strategist, An Author, Entrepreneur, Quantum Leap Coach, and Online Trader, Chitra is & passionate visionary. Chitra has always been a firm believer in the power of dreams and bold visions. Apart from being a successful entrepreneur, she is author of 3 books, founder of 3 companies, a wife, mother of 2 beautiful boys, and a Podcaster. Won more accolades through awards & her works has been published in media. She specializes in reputation management and personal branding. For more than 15 years, she has worked with executives, professionals, and corporate teams who all want to learn how to be more focused and strategic in how they show up in their career in all professional situations. In her courses, she teaches you how to build your personal brand, and promote yourself with credibility and passion to stand out from the competition. Sheʼll show you how to create and amplify your personal brand, generate an effective communication strategy, and how to set goals that let you live your brand. Her passion is to create #SHEpreneurs - Successful High Earning Entrepreneurs. Lets become successful 10x times and create a dream life you desire ladies... for more details mail at



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