Written by: Emma Tessler, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Whether you’re a seasoned pro or just getting started marketing your business on Social Media, it can be daunting to keep up with this ever-changing landscape . In an industry that is developing as we experience it, the best strategy is often a game of trial and error.
At Ninety Five Media, we are always thinking, “How can we maximize our time and see better results for our clients?” We do this through utilizing tools and automation as much as possible so that we have more time to spend connecting with clients and less time doing back-of-house work. Today, we’re pushing back the curtains to show you the exact tools we use to help our clients see major results from their Digital Marketing.
Let’s dive in:
One of our most important tools for day to day tasks is ClickUp. This is a project management tool, similar to Asana or Trello. However, we’ve found this platform to be much more user friendly and offer more complex capabilities. We begin our content planning process here among our internal team to map out the coming month of content using this calendar view.
One of our favorite features about ClickUp is their colored statuses. These colors you see on the calendar represent “statuses” we’ve assigned to our clients’ content buckets to ensure that we are rotating through different topics to provide maximum value to their audience. This allows us to confirm, at a glance, that we are hitting all of the necessary angles the brand would like to showcase through their marketing. Once this content is finalized, we change it to the green color you see on the first half of the month above. This tells us the content is ready to be scheduled for posting.
But before we got there, we had to actually create the content! When you look at your content as a whole, you want to make sure to begin with as many photos of your offer as possible, and supplement these with User Generated Content. In addition to that, you may want or need to create graphics. We love to use Canva to create graphics for all of our clients. It’s a straightforward tool that allows you to create professional-looking graphics that feel on brand for your business. (PS – their templates are a great place to start). To see a few examples of what you can create using Canva, check out our own Instagram page. All of the graphics there were created on this platform by our team.
Now, once the content is created and confirmed that it is ready to be scheduled, we move it into our scheduling platform. There are a ton of options for scheduling platforms out there, but we’ve tried them all and narrowed it down to two that we love. For scheduling content to Instagram, Facebook, and LinkedIn, we use Later. Later is extremely intuitive and has more capabilities than other platforms when it comes to the type of content you can schedule, auto posting for you (to save you time!), and platforms it can integrate. You can also explore scheduling content to post to TikTok here but we’ve found it to still be a bit glitchy as it’s a fairly new feature.
We have our clients review their content on this platform, and they love it as well! It’s easy to navigate and to make changes to your content. By scheduling out your posts per platform, you’re able to make easy edits between Instagram, Facebook, and LinkedIn captions – as copy/pasting captions between platforms is never a good idea. Here’s what a sample calendar looks like within this platform –
After your scheduled post has gone live, you need to spend time on the individual platforms engaging with your audience there. Check each platform individually to see what your optimal days and times are to be in the accounts in order to interact with the audiences you’ve built there.
If you are creating Pins for Pinterest, Tailwind is the best tool on the market to schedule content for this platform. Tailwind’s automations are next level and help you optimize all of your content that you schedule with its tools. If you haven’t yet started to explore Pinterest, now’s the time to do so. It’s one of the best ways to drive more traffic to your website since the goal of this platform is to get you off of it rather than keep it on (ex: Instagram + Facebook). Pinterest is one of, if not the, 1 driver of website traffic for our clients that we manage this platform for. Don’t sleep on it! Utilize Tailwind to make this process easy for yourself.
At the end of each week, you also need to assess the success of your content. While there are plenty of tools that can help you do this – Later has some analytics tools built into their platform, for example – we recommend using the analytics tools that each platform offers in order to capture the most accurate numbers possible. Dive into Instagram, Facebook, LinkedIn, Pinterest, TikTok, and wherever else you are posting to assess and capture the analytics for your content on these platforms. An example of what this will look like on Instagram is below:
The only supplemental tool we use when grabbing analytics is Phlanx’s Instagram engagement calculator. This tells us what our clients’ engagement rate was for the past week so that we can get a greater understanding of how engaged their audience was with the content we shared. With all of this information, you’ll be able to compile a Weekly Analytics Report for your brand to capture the numbers week to week. We create these for our clients each week with Google Slides but you can also simplify with a simple Excel spreadsheet. Here’s an example of one page within our Weekly Analytics Reports:
There you have it! These are the tools that we use weekly as a large scale Digital Marketing Agency. It goes to show that you don’t need anything fancy or complex to create truly great content that converts for your brand. All of these tools are free – or have free trials you can explore - to get started today. I can’t wait for you to begin utilizing these tools and seeing better results than ever.
Interested in our help? Book a call to chat about how we can help your brand begin monetizing its Digital Marketing, here.
Emma Tessler, Executive Contributor Brainz Magazine
Emma Tessler is the founder and CEO of Ninety Five Media, a new-age Digital Marketing Agency. After discovering digital marketing at a college internship and falling in love with it, Emma put this on the back burner to pursue her major of Interior Design at the Fashion Institute of Technology. However, just a few years later, she left this career to form her own Digital Marketing business, Ninety Five Media. Today, Ninety Five Media works with scaling brands to monetize their online presence on social media platforms using strategic, current marketing strategies ‒ this is their signature Ninety Five Media Method. This Method helps their clients connect with ideal customers, build community, and convert audience members into paying clients. As a former Designer, Emma brings both creativity and strategy to her clients accounts to exponentially scale their online brand awareness.
