Written by: Diana Noble, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
When growing up, I distinctly remember if I learned a word for the first time, suddenly I would hear it everywhere. As an adult, I’ve discovered this isn’t something isolated to my experience alone. It’s actually known as the Baader-Meinhof Phenomenon (AKA frequency illusion). Little did I know at the tender age of 8 that this was actually a thing. The older I got, the more I noticed this coincidental occurrence popping up in other areas of my life. When my parents bought a Pontiac Sunfire when I was 11, all of a sudden, I noticed Pontiac Sunfires everywhere as if it was the only type of vehicle anyone drove on the road.
I’m sure you’ve noticed this kind of experience– also referred to as selective attention – in your life too, where suddenly your awareness plays a huge part in what you consciously see around you. That’s exactly how I feel about one specific word that has been beating me over the head at every turn in 2020. That word? Consistency! In every workshop I’ve attended, presentation I’ve watched, or training seminar I’ve been to, the word “consistency” has reared its ugly head as a bit of a wake-up call to this self-proclaimed serial entrepreneur. Even my own Coach uttered these 4 syllables to me when we first began working together earlier this year.
As someone with a touch of ADHD who has bounced from one idea to the next for the last decade of being in business, consistency is one of those elusive ideals I’ve previously shied away from until now. Not because I don’t believe in it, but instead as a defense mechanism used to prevent myself from getting too bored. The fact is, though, that consistency is the one ingredient that will take your business from wherever it is now to wherever you want it to be in the future, and that logic can’t be denied.
This one ideal will bring results to your business (and life) like none else. If you already knew that, just consider this a bit of a refresher. Ever wonder why subscription boxes are so popular? (You mean I don't have to think about what I need to make for dinner 4 nights a week because it just comes to my door every Monday? I'm in!) It’s all about consistency!
Here's 4 reasons why you need to add the word “consistency” to your vocabulary and daily practice if you’re a business owner:
1. When you consistently show up, your customers/clients know what to expect. When you consistently deliver efficient products and services, people praise you. This is so important in business. Nothing can ruin a reputation more than unmet customer expectations. In this day and age where anyone can add a review to your Facebook page or give you a 1-star rating on Google at the click of a button, you want to make sure your customers are happy and being consistent in your business when it comes to serving the people who keep it going is huge!