We are living in a golden age of the solo entrepreneur. Coaches, consultants, creatives, healers, and experts are building businesses from living rooms, coffee shops, and laptop screens, often independently...

In early 2026, the world is watching a series of seismic geopolitical shifts, particularly around Venezuela’s oil industry, that are sending ripples far beyond energy markets and straight into the economic...

In this thought-provoking conversation, business strategist and author Sajdah Wendy Muhammad unpacks why intellectual property is often the most undervalued form of wealth in Black communities. Using...

Many businesses assume a lead who doesn’t buy right away isn’t a good fit. In reality, most leads are simply early. This article explores why nurturing matters, how trust compounds over time, and why...

Picture this: your calendar is full for the next eight weeks. Your inbox has fifteen unread messages from prospects asking about availability. You are turning down clients not because you do not want...

Sports logos are far more than visual symbols. They are carefully crafted tools of psychology, identity, and storytelling. This article explores how iconic team logos evolved, how color and design...

For years, driven entrepreneurs have been told that scale comes from casting the widest net possible. Yet, as privacy regulations tighten and third-party cookies disappear, that old playbook is becoming...

Luxury travel is undergoing a quiet revolution. The traditional model, five-star hotels, premium cabins, and high-touch service, is no longer enough to satisfy the new generation of discerning...

It always starts with something small, a heaviness you can’t quite locate, a tension that doesn’t fully explain itself. You tell yourself you’re fine, rational, in control. And then, almost without...

More times than I can count, I’ll be at an event, usually balancing a cup of terrible coffee, when someone I’ve never seen before comes up to me and says, “Annette! I love your posts. That one you wrote...

As a marketing strategist working closely with small business owners, service providers, and founders who want to stand out, I know exactly how challenging it feels to break into the media world, especially...

For years, we measured advertising by how loud it could shout. Bigger billboards, flashier pre-rolls, more interruptions before we get to the thing we actually want. Audiences learned to scroll, skip, and tune out.

DIY marketing may look like a savvy way to save money, but for many founders it quietly drains time, energy, and momentum. When you’re juggling websites, content, funnels, and strategy on your own...

The old copywriting playbook is dead. You know the one, hit the pain points, amplify fears, stack benefits until they can't say no. That doesn't work anymore. And if you're still using it, you're...

In a rapidly evolving digital landscape, brands rise not only through strategy but through genuine human connection. On 29 October, Nova Connects partnered with ChitChat London to host an immersive...

It’s taken me years to feel comfortable and confident about putting myself out there as an own career brand advocate. And there have been numerous personal and professional development...

Once upon a time. Everyone loves a story. I would say that is a universal truth. Even the most stoic and crusty CFO has a soft spot for a gripping narrative, especially if it involves a bit of drama, a dash...

Brands grow when vision meets repeatable practice. Two leaders illustrate that balance in real time, Justin Serra at MAKE Wellness and world champion surfer Shaun Tomson with the relaunch of his heritage...

In a world of endless notifications, founders are losing focus and their competitive edge. New research shows that even short breaks from our devices can sharpen creativity, improve emotional...

It’s rare to find a marketing agency that truly walks the talk of purpose, creativity, and community. Yet that is exactly what Nova Connects, founded by Kemar Sisimayi Dyke, has set out to do. Based...

When business owners think about financial success, they often focus on profits. Yet, many profitable companies collapse because of one crucial factor: lack of cash flow. According to data from the U.S...

A design software underdog just rewrote the rules of competition, and every brand needs to take notes. Picture this: It's October 28, 2025. Adobe Max, the creative industry's Super Bowl, is in full swing.

The electrical system is the silent, beating heart of business operations. When it fails, productivity, revenue, and safety are on the line. Choosing the right commercial electrical service provider...

The most powerful rebrands aren’t about becoming someone new. They’re about revealing the best version of you and your company with crystal clarity.