Starting a business is one thing; sustaining and growing it is another. The first 18 months are where the rubber meets the road. This is where doubt creeps in, momentum dips, and visibility feels...

When a message isn’t landing, whether it’s a campaign, a change narrative, or a leadership statement, the first instinct is often this: we need better words. And sometimes that’s true. But more often...

BNI teaches businesspeople that networking is more about farming than it is about hunting. It's about developing relationships that result in referral for each other. One of my favorite aspects of BNI...

Marketing isn’t just about quick wins or flashy promotions. In “The Long Game Wins,” Sarah Cann discusses why focusing on sustainable growth and nurturing relationships over time is the key to long-term...

In the fast-paced world of wellness entrepreneurship, you’ve probably been told that visibility is key to growing your brand. But what happens when all your efforts posting, promoting, and sharing your...

The recent report released in Australia by NSW Fair Trading (3 May 2024) offers a sobering yet necessary insight into the persistent and pervasive use of dark patterns in digital environments. These...

President Trump remained bullish about the USA’s economic prospects through this year, even as the Federal Reserve declined to cut interest rates and his tariff deadline looms. While the country's...

Running a coaching business can be incredibly fulfilling, but when it comes to scaling, many coaches encounter a significant challenge. You post content, show up online, and maybe even dabble in ads...

Are your offers falling short despite your hard work and brilliant solutions? It’s a common struggle, and often, the issue isn’t the value of your product, but how it’s positioned. In this article, Sarah Cann...

Advertising is tempting. It’s fast. It’s visible. It makes you feel like you’re doing something. The metrics roll in. The reach ticks up. The platform congratulates you with digital confetti, and yet...

Many entrepreneurs invest heavily in strategy, but often find themselves stuck despite having the perfect plan. Sarah Cann explores why aligning your mindset with your strategy is the missing key to...

In a world saturated with marketing noise, a quiet revolution is unfolding, where visionary business owners are choosing authenticity over hype. In this article, Sarah Cann, a strategic marketing...

For decades, search has been synonymous with scrolling. You type a query into Google and are met with a sea of blue links, sponsored articles, and banner ads that you need to sift through to find what...

If you've ever felt like just another number in the payment processing game, you're not alone, and that's precisely why Closeknit Connections was created.

Failure isn’t a flaw in your leadership journey; it is the leadership journey. What if your biggest credibility builder isn’t your success, but your stumbles? Let’s talk about how to reframe failure...

You’ve no doubt read or heard that artificial intelligence (AI) is permeating all professional spaces and corners. Whether that’s automating long-winded processes, speeding up multi-source research activities...

What’s on your bookshelf, and could it be the one thing that changes everything? We spend years chasing answers. Searching for signs, mentors, the next big “aha” moment. But what if the catalyst for...

In the ever-evolving world of modern work and social interaction, first impressions still count, and nothing commands respect quite like a well-tailored suit. As the back-to-work season ushers in fresh...

Vanity metrics get a bad reputation. They are often written off as meaningless or superficial. However, in truth, they play a valuable role in understanding how your brand or content...

Possibly the question I get asked most as a clinical supervisor of counsellors who are either entering into or are in the early days of private practice is: ‘How am I supposed to market myself as a...

Design is a magician, though not one of illusion. Instead, it delivers magical, repeatable, real-world results. In ambitious businesses, under the guise of three different hats, it performs...

Brand psychology has been the cheat code behind countless multi-million and billion-dollar companies, with original usage dating back to the 1920s and rapidly evolving from there.

As entrepreneurs, we take extraordinary steps to launch our businesses, and we commonly do it from a place of passion, deep knowing, and defining experiences.

This Knowledge Hub Article was written in conjunction with “From Tradition to Tech,” the recent Onestream LIVE 4-part mini-series designed to help businesses and organisations...