More times than I can count, I’ll be at an event, usually balancing a cup of terrible coffee, when someone I’ve never seen before comes up to me and says, “Annette! I love your posts. That one you wrote...

As a marketing strategist working closely with small business owners, service providers, and founders who want to stand out, I know exactly how challenging it feels to break into the media world, especially...

For years, we measured advertising by how loud it could shout. Bigger billboards, flashier pre-rolls, more interruptions before we get to the thing we actually want. Audiences learned to scroll, skip, and tune out.

DIY marketing may look like a savvy way to save money, but for many founders it quietly drains time, energy, and momentum. When you’re juggling websites, content, funnels, and strategy on your own...

You did it! You finished your first draft of your novel. Congratulations! This is a big step in any author’s journey, and you should be proud of yourself. Now, what? There are endless possibilities...

The old copywriting playbook is dead. You know the one, hit the pain points, amplify fears, stack benefits until they can't say no. That doesn't work anymore. And if you're still using it, you're...

In a rapidly evolving digital landscape, brands rise not only through strategy but through genuine human connection. On 29 October, Nova Connects partnered with ChitChat London to host an immersive...

It’s taken me years to feel comfortable and confident about putting myself out there as an own career brand advocate. And there have been numerous personal and professional development...

Once upon a time. Everyone loves a story. I would say that is a universal truth. Even the most stoic and crusty CFO has a soft spot for a gripping narrative, especially if it involves a bit of drama, a dash...

Brands grow when vision meets repeatable practice. Two leaders illustrate that balance in real time, Justin Serra at MAKE Wellness and world champion surfer Shaun Tomson with the relaunch of his heritage...

In a world of endless notifications, founders are losing focus and their competitive edge. New research shows that even short breaks from our devices can sharpen creativity, improve emotional...

It’s rare to find a marketing agency that truly walks the talk of purpose, creativity, and community. Yet that is exactly what Nova Connects, founded by Kemar Sisimayi Dyke, has set out to do. Based...

When business owners think about financial success, they often focus on profits. Yet, many profitable companies collapse because of one crucial factor: lack of cash flow. According to data from the U.S...

A design software underdog just rewrote the rules of competition, and every brand needs to take notes. Picture this: It's October 28, 2025. Adobe Max, the creative industry's Super Bowl, is in full swing.

The electrical system is the silent, beating heart of business operations. When it fails, productivity, revenue, and safety are on the line. Choosing the right commercial electrical service provider...

The most powerful rebrands aren’t about becoming someone new. They’re about revealing the best version of you and your company with crystal clarity.

Discounts can be enticing, but not all of them are what they seem. In the world of consumer behavior, dark patterns, psychological tricks designed to influence our decisions—are often at play.

You know that feeling when you see a logo or hear a tagline and BOOM, you immediately know what they’re about, what they stand for, maybe even who they are as people? That’s the magnetic pull of...

We’re in a time and space where there’s so much noise. If you’re an entrepreneur looking to carve out your path and voice, tuning out the noise to tune into your authentic voice can be challenging.

It was one of those Zoom calls you regret within the first thirty seconds. A man, let’s call him the decision-maker, appeared on screen wearing a short-sleeved, checkered discount shirt, a gold chain...

We like to think we choose leaders with reason and careful thought, but much like picking cereal off a supermarket shelf, our decisions are often driven by instinct, packaging, and emotional cues...

Many business owners think a polished logo equals a strong brand, but that’s a costly myth. A brand is built on perception, reputation, and memory. This article reveals the science-backed power of...

Launching a book is a pivotal moment. The path from writer to published author is an exhilarating experience, but it’s also a rapid learning curve. While it's a great adventure, first-time authors must...

Marketing budgets are tight, yet expectations keep rising. That reality favors senior-led boutiques that move fast, measure what matters, and keep the strategist close to the pitch. You can also see...