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The 3 Essential Success Keys To Unlocking Your Full Potential

Written by: Amanda Rose, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.


Ask just about anyone if they'd like more money, accomplishments, recognition, free time, or better health, and you'll get a resounding, "Yes!"

Yet despite the majority of humanity aspiring to higher levels of success, few ever achieve it. This isn't because of a lack of trying. Day-in and day-out most people are working hard, but hard work alone isn't enough.

As my father Paul Rose, CEO and founder of the successful tech corporation Techgineer Services Inc., often says, "It's about working smarter, not harder."

Western culture has idolized hard work. When you ask someone how they've been, there's about a 90% chance they'll reply, "I've been busy." It's worn as a badge of honor, like a merit badge.

Unfortunately for those who've bought into the idea that they need to work hard to be successful, being busy or working hard doesn't equate to success. Just look at the vast majority of people who are poor or just scraping by; most of them working very hard, yet the results are less than optimal.

Entrepreneurs often think that if they just work hard enough that they'll "make it." Statistics tell us this is untrue, since over 50% of businesses never exceed $25,000 in annual revenue*, despite the hard work being put in.

So, what are the defining factors that differentiate successful results VS mediocre ones?

Let's explore…


It's easy to say we'd like more money, it lacks specificity, since if you earn an extra dollar you've technically made more money.

Goal setting is a crucial component of success. If you don't know where you're going, then you won't be going very far.

Let's say you get in your car but don't have a destination in mind, we'll, there's a good chance you might not even leave the driveway. Now let's say you intend to drive west. You'd pull out of the driveway, get on the road and start going west, however, because you’re still not specific in your destination, so at some point you'd just pull over somewhere and stop, or turn around and go home. Then you decide you want to drive to L.A., you plug it into your GPS, get on the road and go. It may be a long drive, with unexpected pit stops, detours, and roadblocks, but eventually, you'd make it to your destination.

Your goals dictate your outcome.

People with no goals go nowhere.

People with vague goals don't go far.

People with defined goals get to their destination.


The actions required to build a successful business aren't necessarily hard or complicated, in fact most are simple. The challenge is in implementing them. Fear is the 1 dream killer.

When we attempt to act on our goals, the egoic self often objects, by listing a litany of "what if" statements.

"What if no one buys?"

"What if I fail?"

"What if I make the money and then lose it?"

"What if people leave me?"

These hypothetical fears paralyze most people into inaction.

The only way to be able to do the actions required of us to achieve our goals is to face the fears. This is where mindset mastery comes in.

You are the first cause; thought precedes action. Your beliefs, about yourself and the world, will dictate how you act or don't act.

Successful people dedicate themselves to personal growth.


We live in an age of instant gratification, where if we're hungry we can grab ready to eat food, if we're bored we can flip on Netflix, if we're lonely we can log onto Facebook. While in our day to day lives this can bring joy and ease, in the pursuit of the most meaningful goals we have set for ourselves, it's easy for us to become impatient.

“Whether we are working to improve our health, wealth, personal achievement, or professional enterprise, the difference between triumphant success or bitter failure lies in the degree of our commitment to seek out, study, and apply those half-dozen things.” Jim Rohn

Once you have your goals set, and you've begun working on your mindset, the next crucial step is to take action on bringing those goals to life. This doesn't happen in leaps and bounds, but rather through small daily actions that add up over time to create the results you've set out to achieve.

Habits take time to form. Luckily, our brains are designed to build habits. Many of our daily functions are done without much thought on our part; once a habit is formed it runs on automatic. It simply takes time and repetition to form the habit. While studies vary on the length of time it takes to form a new habit, generally it takes a minimum of 21 days.

This is where discipline comes in. Excitement for your newly set goals will make the first few days easy to show up for, but after that emotion wears off, you'll need to lean into your willpower to stick to your daily routine until it becomes habitual.


Success ultimately is just a slight shift in how we set our goals and conduct ourselves. Life requires you to show up and work either way, so you may as well utilize the path the leafs to success and fulfillment.

As my business partner and I have spent years working in personal development, we've recognized that most people stay stagnant for far too long. They take course after course, hire coaches, get certifications, yet despite all of these tools they aquire, they make very little progress on attaining their goals.

Knowledge is only power if it's utilized.

This is why we developed the No BS Success Habit Incubator to help instill the success habits into our clients. If you’re ready to get unstuck and make real progress, join us in the Incubator.

*Statistics by the Kauffman Foundation

For more information, visit my website and follow me on Facebook!


Amanda Rose, Executive Contributor Brainz Magazine

Amanda Rose is the founder & director of The Infinite Power of You Inc., a multi-published multi-genre author, business, wealth, & mindset coach, actor, motivational speaker, and online course creator. She is a multi-passionate entrepreneur who has been in the online space since 2013 and a sales expert for over 10 years. It's her passion to help her clients build lives of freedom and joy, and thriving businesses with multiple revenue sources, through strategies combined with mindset mastery. Amanda's mission to shift human consciousness to create soulful abundance through mindset practices.



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