Rethinking Home and How Climate Change Is Shaping the Future of Home Buying
- Brainz Magazine
- 3 hours ago
- 5 min read
Written by Monserrat Menendez, Interior Designer
Monserrat is an entrepreneur, interior architect, and sustainability advocate, as well as the founder of Senom Design, a firm dedicated to merging innovative design with sustainable solutions. With over a decade of experience across residential, commercial, and international projects, she specializes in bringing clients’ visions to life through thoughtful, high-impact interiors.
The American dream of homeownership is evolving. Once a symbol of stability, permanence, and personal success, “home” is now being redefined by forces far beyond granite countertops and open-concept layouts. Climate change has entered the chat, and it's not leaving anytime soon. As wildfires sweep through forests, hurricanes batter coastlines, and insurance rates skyrocket, homebuyers are being forced to weigh risk in ways previous generations never had to. So, how do we navigate this new reality, where the sustainability of the land is just as important as the style of the home?
1. The new reality of location: The landscape is changing–literally
For decades, prime real estate has centered around proximity to water, beaches, lakes, and rivers, or natural beauty like forested mountainsides. But these very features are now signals of climate vulnerability.
Coastal cities face intensifying storms and rising sea levels. Forested suburbs are increasingly prone to wildfires. Low-lying inland areas are seeing more flash floods than ever before.
Homebuyers must now ask: Will this home still be safe and livable 10 or 20 years from now? That is a radical shift from the traditional "location, location, location" mindset, which once prioritized convenience, views, and curb appeal.
A century of disasters. This map from the McHarg Center highlights where environmental disasters have historically impacted the U.S., reinforcing how climate change is shifting the landscape of real estate risk.
Source: The McHarg Center’s Atlas for a Green New Deal
2. The data doesn’t lie: Climate awareness is growing–but slowly
According to a recent Redfin survey, nearly 75% of buyers and sellers now consider natural disaster frequency in their decision-making. Still, only 10% say it significantly affects their final choice. This suggests a knowledge-action gap.
The U.S. has experienced a sharp uptick in billion-dollar disasters over the past decade. Yet many buyers are still moving into high-risk zones due to affordability, work proximity, or emotional attachment.
Climate maps, FEMA flood zones, and climate vulnerability reports are widely available, but they’re not yet standard tools in most house-hunting journeys. The industry is catching up, but slowly.
Environmental risks vary widely by region. Understanding the unique vulnerabilities of each area is essential for future homebuyers.
Source: The McHarg Center
3. Hidden costs: Insurance, renovations, and long-term risk
Properties in flood-prone or wildfire-prone areas often carry higher premiums for homeowners’ insurance, and that cost is growing. In some states like California and Florida, insurers have pulled out entirely.
Retrofitting an older home to withstand extreme heat, water, or fire can mean five- or six-figure investments, impacting long-term affordability.
Some municipalities lack the infrastructure to handle repeated disasters. Think insufficient stormwater systems, underfunded emergency services, or unreliable electrical grids.
The cost of inaction is not just financial, it is personal. Displacement, health risks, and constant worry about "the next big one" can take a toll on a homeowner’s peace of mind.
4. What sustainable buyers are prioritizing now
Climate-savvy buyers are leaning into future-focused decisions, prioritizing elevation, milder climates, renewable energy access, and local resilience initiatives.
Cities with strong climate action plans, those investing in tree canopies, water management, and sustainable building codes, are becoming more desirable.
Sustainability is no longer just about a low-flow toilet or solar panels, it is about the entire ecosystem around the home. Is there a community food system? Are buildings designed to minimize heat absorption? Is there reliable infrastructure during weather events?
The rise of “climate havens” like Madison, Pittsburgh, or parts of the Upper Midwest reflects this growing awareness, places that combine moderate weather, lower disaster risk, and an eye toward resilience.
Warming trend. NOAA data reveals that some U.S. regions have experienced a rise of up to 5°F over the last century, an indicator of future stress on infrastructure, agriculture, and housing stability.
Source: NOAA via Washington Press
5. Emotional vs. Rational buying: A quiet tension
Many people remain deeply attached to their cities or regions, due to family ties, cultural familiarity, or work. The idea of relocating due to climate feels, to some, like overreacting.
Others feel a growing unease but lack the means to move. For low- and middle-income buyers, relocating to a safer zone may be financially out of reach.
This emotional-rational split shows up in behavior. People may know their area is at risk but still purchase property there because it is what is available, or because it is where "home" has always been.
For those staying put, there is increasing focus on how to adapt their homes and lifestyles rather than abandon them. Fire-resistant landscaping, elevation systems, and water filtration are becoming standard upgrades.
6. Tips for buyers: Navigating a warming world
Start with research: Use tools like FEMA maps, ClimateCheck, Risk Factor, or local vulnerability assessments to understand the long-term risks of a property’s location.
Ask the right questions: Has this home ever flooded? What is the wildfire zone rating? Is it eligible for government-backed insurance or will you need private coverage? Has the city invested in climate adaptation infrastructure?
Look for resilience: A home’s design matters. Is it elevated? Does it have fire-resistant materials, cross ventilation, or space for solar? Is the landscape drought-tolerant?
Understand the full cost: Factor in climate-related maintenance and potential disruptions (like evacuation costs, temporary relocation, or damage repair).
Balance your values: It’s okay to prioritize emotional connection to place, but be honest about how you’ll manage risk. There’s power in choosing to stay and prepare.
Conclusion
Homeownership has always been a deeply personal journey. But as our climate reality accelerates, the decisions we make about where and how we live are more consequential than ever. Buying a home in 2025 is not just about square footage and sunlight, it is about safety, sustainability, and long-term thinking. Whether you are moving to higher ground or future-proofing your existing property, one thing is clear, resilience is the new luxury.
Monserrat Menendez, Interior Designer
Monserrat is an entrepreneur, interior architect, and sustainability advocate, as well as the founder of Senom Design, a firm dedicated to merging innovative design with sustainable solutions. With over a decade of experience across residential, commercial, and international projects, she specializes in bringing clients’ visions to life through thoughtful, high-impact interiors.
She is the U.S. Brand Ambassador for U Green, an organization that helps companies become more profitable while empowering people and brands to follow a consistent path toward sustainability through transformative education and specialized consulting. As an Executive Contributor to Brainz Magazine, she shares her expertise in design, sustainability, and innovation. Her mission is to create spaces that are not only beautiful but also responsible and forward-thinking.
