top of page

Preparing Your Business For Sale – A Comprehensive Guide

David G Fisher, is a leader in construction management and business development. An experience of severe burn out and stress, after 40 years in construction management and ownership left him broken and un-capable to do his role.

Executive Contributor David G Fisher

Selling a business is a significant milestone that requires meticulous planning and strategic execution to ensure maximum value and a smooth transition. This article outlines the essential steps in the pre-exit phase to prepare the business and the owner for a successful exit strategy. The value of resources such as the Biz Exit Operating System and expert services from business brokers, accountants, and valuers cannot be overstated, as they significantly enhance the preparation process.

A paper that has sticky notes attached to it

1. Pre-exit

Prepare the business and the owner for an exit strategy that maximizes value and ensures a smooth transition.


Business assessment


  • Operational efficiency: The first step in preparing your business for sale is evaluating current operations. This involves thoroughly reviewing processes, systems, and workflows to identify areas for improvement. Enhancing operational efficiency makes your business more attractive to potential buyers and increases its overall value.

  • Financial health: Conducting a comprehensive financial analysis is crucial. This includes reviewing profitability, cash flow, and financial stability. A detailed financial assessment helps understand the business's actual economic state, which is vital for setting a realistic asking price. Professional accountants, such as those listed on the American Institute of Certified Public Accountants (AICPA) can provide valuable insights and assistance in this process.

  • Market position: Assessing the competitive landscape and your business's market position is another critical component. Understanding where your business stands relative to competitors allows you to highlight unique selling points and areas for potential growth. Tools like SWOT Analysis can help evaluate strengths, weaknesses, opportunities, and threats.


Strategic planning

  • Exit goals: Defining clear exit goals is essential. This includes setting timelines and desired outcomes. Whether you aim to sell the business outright, merge with another company, or pass it on to a family member, having clear objectives will guide your preparation efforts.

  • Succession planning: Developing a succession plan ensures a smooth leadership transition. This involves identifying key personnel who can take over critical roles and providing the necessary training and support. Resources like the Exit Planning Institute offer valuable guidance on creating effective succession plans.

  • Risk management: Identifying potential risks and creating mitigation strategies is vital for protecting your business's value. This can include addressing legal issues, securing intellectual property, and ensuring compliance with industry regulations. Engaging with professionals such as business brokers from BizBuySell can help identify and mitigate these risks.


Value enhancement


  • Growth opportunities: Identifying and implementing strategies to enhance business growth and profitability is key to increasing its market value. This might involve expanding into new markets, diversifying product lines, or optimizing pricing strategies. Collaborating with business valuers from firms like Valuation Research Corporation (VRC) can provide an accurate assessment of growth potential.

  • Operational improvements: Streamlining operations to increase efficiency and reduce costs is another way to enhance value. This can involve adopting new technologies, improving supply chain management, or reengineering business processes. Consulting with experts from the Institute of Management Consultants USA can provide practical insights and recommendations.

  • Intellectual property: Protecting and leveraging intellectual property (IP) is crucial for adding value to your business. Ensuring that patents, trademarks, and copyrights are secure and adequately valued can make your business more attractive to potential buyers. The United States Patent and Trademark Office (USPTO) offers resources to help manage and protect your IP assets.



Preparing a business for sale is a complex, multifaceted process that requires careful planning and execution. By conducting a thorough business assessment, engaging in strategic planning, and focusing on value enhancement, you can position your business for a successful exit. Leveraging expert resources like the Biz Exit Operating System and professional services from business brokers, accountants, and valuers can significantly streamline this process and ensure you achieve the best possible outcome, giving you the confidence you need in this journey.


For more detailed guidance and support, consider visiting the Biz Exit Operating System, AICPA, Exit Planning Institute, BizBuySell, VRC, and USPTO.

Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!

Read more from David G Fisher


David G Fisher, Construction Owners Exit & Succession Consultant

David G Fisher, is a leader in construction management and business development. An experience of severe burn out and stress, after 40 years in construction management and ownership left him broken and un-capable to do his role. David then initiated strategies to dramatically enhance his skills and performance to conquer these obstacles. He has since dedicated his life to helping other construction owners unleash their true potential to get their businesses and themselves back on track. He is the CEO of Construction Consulting and Coaching; the premiere construction owners exit program. His mission: We don’t need to be prisoners in our own businesses.



  • linkedin-brainz
  • facebook-brainz
  • instagram-04


bottom of page