Updated: Feb 15
Written by: Mark Sephton, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Okay, so everyone is going crazy for the new social media app Clubhouse. What is it? For those of you who don’t know, it is a series of audio rooms. You can create your own audio room, or you can listen or partake in someone else’s. The refreshing aspect is that you can’t text or message someone on the app, and there is no option for video. It’s pure live audio rooms. If people want a written conversation, they have to pop to your Twitter or Instagram, which is linked to your clubhouse account, a great way to increase your engagement across different social media platforms.
I have only been pro-active on the app the last couple of weeks. I am not an expert, and I am not sure anybody really is. It's still very much in its infancy. Some significant groups and clubs are forming, and you can both lead and follow, teach, and be taught. Like with any social media app, let it serve you, or you will risk being its slave.
I have decided my strategy is to create a room and share through storytelling and conversation both subjects I have authority in and I am passionate about. For me, the key with Clubhouse is to create conversation, not for me to be self-indulgent and lead by ego but genuinely build connections and have conversations with heart.
I have come to know a few aspects of the App, starting to see my followers list grow. Periodically you are given 3 invites to send to other connections who are not on the app and have iPhones. Due to the demand of Clubhouse, they have started to build an App for Android users. It seems the more rooms you host and partake in, the more invites you get to invite your network.
Be strategic with whom you invite because when you nominate someone, your profile will always be linked to theirs. This gives you more exposure and kudos. I approved one of my connections 4 weeks ago. She has been extremely popular and has generated over 20,000 followers. The good thing for me is that my account is linked to hers, and it's a great way for people to spot you, so when you have these invites, use them wisely, invite influencers, people who are in the public eye, and most importantly, people who will be proactive with the App.
I currently have 3 weekly groups. One is every Thursday at 3pm GMT with my dear friend and associate Ashley Bendiksen. We are hosting a number of 'life that matters' rooms. We have so fa