Key Strategies to Help You Find Your Purpose
- Brainz Magazine
- Jun 5
- 4 min read
Paul Corke is an executive coach, author, speaker, and considered to be a leading expert on mindset, leadership and innovation. and is also the Managing Director of Paul Corke International an innovative Executive Coaching business. He previously spent 25 years in the corporate world with award-winning results specializing in organizational effectiveness, coaching, employee engagement, talent management, and leadership development with experience in the UK, Ireland, Europe, the US, and the Middle East.
In a world that moves quickly and demands more from us every day, the question of purpose can feel both deeply personal and incredibly elusive. Finding your purpose isn’t about uncovering some hidden destiny; it’s about aligning your values, strengths, and passions to live a life of intention. If you’re searching for more meaning in your personal or professional life, these key strategies can help you begin the journey towards discovering your purpose.
1. Reflect on what energises you
Purpose often lives in the activities, conversations, and challenges that make you feel most alive. Take time to reflect on:
What tasks make you lose track of time?
What topics could you talk about for hours?
When do you feel most fulfilled?
These clues offer insight into what naturally resonates with you, which is often a cornerstone of purpose.
2. Identify your core values
Your values are the compass that guides your decisions and behaviours. Identifying them brings clarity to what matters most and helps you steer away from paths that feel unfulfilling. Ask yourself:
What principles are non-negotiable for me?
When have I felt proudest of myself?
What kind of environments do I thrive in?
Common values include integrity, creativity, compassion, freedom, and growth. Choose a few that stand out and explore how they play out in your life.
3. Explore your strengths
Understanding what you’re good at isn’t just about career development; it’s about contribution. When your talents align with your passions, you're more likely to find meaningful direction. Try:
Taking a strengths assessment (e.g., Gallup StrengthsFinder or VIA Character Strengths)
Asking trusted friends or colleagues what they see as your unique abilities
Reflecting on the compliments you consistently receive
Knowing what you bring to the table equips you to make a more authentic impact.
4. Serve others in small ways
Often, purpose is found not through self-focus but through service. Helping others, even in small, everyday ways, can reveal what kind of difference you want to make in the world.
Volunteer for causes you care about
Mentor someone in your field
Offer your skills to support a local project
Service brings clarity; it shows you where your energy is best used and what kind of legacy you want to leave behind.
5. Experiment with curiosity
Don’t wait until you feel 100% sure about your direction. Try new things, take small risks, and follow your curiosity. Purpose is often found through discovery, not decision.
Sign up for a class that interests you
Start a passion project or side hustle
Travel or immerse yourself in a new culture
Even if something doesn’t “click,” you’ll gain insight and move closer to what feels right.
6. Pay attention to your inner voice to find your purpose
In a noisy world, it can be hard to hear your own intuition. Spend time in solitude and reflection so you can tune in to what you really want, not just what others expect of you.
Journal regularly
Practise mindfulness or meditation
Disconnect from digital distractions
Purpose requires internal alignment. You must be able to hear yourself think to know where to go.
7. Be authentically you to close the happiness gap
One of the most overlooked aspects of purpose is authenticity. The happiness gap, the space between how you live and who you truly are, can create a lingering sense of dissatisfaction. Closing this gap starts with embracing who you are, without apology.
Accept your quirks, values, and passions
Make decisions that reflect your true self, not just your roles or responsibilities
Surround yourself with people who appreciate you for who you are
When you live in alignment with your true identity, you reduce internal conflict and increase fulfilment. Your purpose is not a version of yourself that you need to become; it’s the most authentic version of who you already are.
8. Be patient and open to evolution
Finding your purpose is not a one-time event; it’s a lifelong journey. Your purpose may shift as you grow, and that’s not only normal, it’s necessary.
Revisit your goals and values regularly
Accept that your path may not be linear
Allow your definition of success to evolve
Give yourself the grace to change. Every experience, even the challenging ones, contributes to your unfolding purpose.
Final thoughts
Finding your purpose isn’t about chasing perfection; it’s about creating a life that feels meaningful, authentic, and aligned with who you are. By reflecting, serving, experimenting, and being true to yourself, you can begin to close the gap between existing and truly living. The most important step? Start now, exactly where you are.
Read more from Paul Corke
Paul Corke, Leadership Innovator, Author & Speaker
Paul Corke is an executive coach, author, and speaker, and is considered to be a leading expert on mindset, leadership, and innovation. and is also the Managing Director of Paul Corke International, an innovative Executive Coaching business. He previously spent 25 years in the corporate world with award-winning results specializing in organizational effectiveness, coaching, employee engagement, talent management, and leadership development with experience in the UK, Ireland, Europe, the US, and the Middle East.
With over 25 years dedicated to coaching and mentoring leaders within organisations and with his own clients. His unique blend of innovative techniques and coaching has become a hallmark of his approach to leadership development. Recognised as the No. 1 Health & Wellness Thought Leader by Thinkers 360, Paul is also an accomplished author. His latest book, “Leadership 5.0: The Future of Leadership,” offers profound insights into ground-breaking perspectives on leadership. Paul is an engaging keynote speaker, and his commitment to advancing the field of leadership is evident in his role as a thought leader. His talks and written work underscore his dedication to shaping the future of leadership by challenging norms and fostering a mindset of continuous innovation.
