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How Much Do You Need To Start Your Own Podcast?

May 9, 2023
3 min read

Written by: Tracey Lee Cook, Senior Level Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

If you think you need to come up with hundreds or thousands of dollars to get started with your very own podcast, then you have another thing coming. You may be surprised to find out you only need a small investment to set up your own show! Here are some of the most essential things you need to get started.

microphone and laptop on table with note
  • Microphone

You can use your computer’s built-in microphone, but you’re most probably not going to like how you sound. You can also use the microphone that comes with your earphones or headset, but they’re only going to be marginally better than your computer’s built-in microphone. For best results, it’s highly recommended you consider buying a good-quality microphone that’s made for podcasting. Some of the best ones, like the Audio-Technica ATR2100 cost less than $70.

  • Pop filter

You don’t want your d’s, g’s, b’s and p’s (called ‘plosives’) blowing into your microphone and degrading your audio quality. The solution to this is you can put a pop filter in front of your microphone. These normally cost well under $10.

  • Audio editing software

Professional audio editing software can be quite expensive. However, the good news is there are quite a few FREE options you can choose from. If you’re on a Mac, then Garage Band is a no-brainer. However, if you’re on a PC (or Linux), then you may want to look at Audacity. It’s the most popular audio editing software out there for non-Mac users.

  • Intro/outro for your podcast

Most, if not all, good podcasts have an intro and outro in place. If you know what you want your intro/outro to sound like, then you can certainly do it on your own. However, if you’re strapped for time, you can hire a freelancer on Upwork or Fiverr to do the job for you.

  • Cover art

You can also create your podcast’s cover art yourself. You can use software like Canva or Photoshop to create it. However, if you’re not so artistically inclined and you don’t want your art to look like it was done by a 5-year-old, then consider outsourcing it to graphic artists. The good news is this doesn’t have to be expensive at all!

  • Podcast hosting service

You don’t want to just upload your podcast audio files to your regular web hosting server. This is because audio files can become quite large in size and can cause problems with your web host. For your peace of mind, get a podcast hosting service like Libsyn (https://www.libsyn.com); their basic plan only costs $5/month.

If you are ready to share your story, the time is now! Take action and take on that driver's seat to catch that expressway to healing and being the leader and achiever that you are. To know more about me and my podcasts, catch me on my website or check out my socials on Instagram, LinkedIn, and Facebook.


Tracey Lee Cook, Senior Level Executive Contributor Brainz Magazine

Tracey Cook is a leader in Brand Storytelling & Podcast Creation. She has unique expertise in helping free-driven entrepreneurs from old beliefs & success blockers by implementing her unique framework of storytelling, speaking, social media & strategy. Tracey has seen her clients increase followers, subscribers, and revenue, to brand their stories & get booked on global podcasts & virtual stages with confidence and authenticity.


Working only with people who genuinely want to create a positive impact in the world. Tracey's message is powerful, "Wear your story like a superhero cape & not an anchor!". Tracey's podcast Victim to Victory is a testimony to leveraging your story for passion, purpose & profit.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

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