Helping Young People Go For It With the U Factor Strategy
Written by Robb E. Sullivan, Speaker & Sales Strategist
Robb Sullivan is the creator of The U Factor Strategy™, a method that has helped him close deals with over 150 A-list celebrities, athletes, and executives. He now teaches audiences how to uncover what people really need, understand it deeply, and move unfettered toward results.
Every now and then, a student says something that stops you in your tracks. For me, that moment came after a school talk where I shared the U Factor Strategy, a simple yet powerful approach I’ve used to serve over 150 celebrities, executives, and high-level clients throughout my career.
Later, the school surprised me with a stack of handwritten thank-you letters. In them were messages like:
“Thank you for showing us how to really connect with people.” “I feel like I can actually do this now.”
These weren’t just kind words; they were proof that the U Factor Strategy resonates with young people in a deep, life-changing way. Inspired by those letters, I created a video titled Dear Mr. Sullivan, capturing their heartfelt responses.
So, what is the U factor?
The U Factor is the ability to:
Uncover what someone truly wants or needs
Understand it from their point of view
And show up unfettered to meet that need, solve that problem, or deliver real value
It’s not just a sales strategy, it’s a life strategy.
I teach students how to apply it in everyday situations: in conversations with friends, interviews, college applications, even when they’re simply asking for help. The results? Confidence. Clarity. And more yeses.
Kids are ready for a strategy that works
We often tell kids to be kind, to listen, and to “do the right thing.” But we don’t always show them how.
The U Factor is the how.
It gives students a framework to listen with purpose, lead with empathy, and communicate with confidence. And when they realize that human connection is what moves life forward, they start showing up differently.
We call that the Go For It mindset.
Go for it: The book
To help this message stick, I wrote Go For It: The U Factor Strategy, a short, powerful book that helps people (especially youth) understand how to be more effective in life.
It’s filled with stories, reflection questions, and real-world examples that help young people turn self-doubt into action and good intentions into results.
Download Go For It here
If you’re an educator, counselor, or youth program leader, I’d love to connect and speak directly to your students. When young people learn how to uncover, understand, and show up unfettered, they don’t just succeed in school; they succeed in life.
Read more from Robb E. Sullivan
Robb E. Sullivan, Speaker & Sales Strategist
Robb Sullivan is a speaker, sales strategist, and creator of The U Factor Strategy™, a proven method developed from decades of success selling to high-stakes clients, including A-list celebrities and Fortune 500 executives. With experience building a nationally ranked AV company and closing multimillion-dollar deals, Robb now empowers teams and individuals to show up with clarity, empathy, and boldness in every conversation.
