Robb E. Sullivan

Speaker & Sales Strategist

Robb Sullivan is the creator of The U Factor Strategy™—a simple, powerful method built on decades of real-world success. As the founder of an A/V technology firm ranked #1 by CEPro Magazine three times, Robb has sold and delivered to over 150 celebrities, athletes, and executives—including Jay-Z, Evander Holyfield, Greg Maddux, Ivan “Pudge” Rodriguez, John Smoltz, Babyface, Toni Braxton, and Jennifer Lopez.

Robb is also the A/V specialist LA Reid credits in Chapter 7 of his memoir Sing to Me as the unexpected catalyst behind the formation of the legendary group TLC—a testament to Robb’s ability to connect people, understand their needs, and create the right conditions for breakthrough moments.

The U Factor Strategy™—Uncover, Understand, and Move Unfettered—was the secret behind Robb’s success and is now the core of his work as a speaker, performance strategist, and storyteller. Through high-impact talks, workshops, and content, Robb teaches leaders, teams, and students how to apply this strategy in sales, leadership, conflict resolution, and everyday performance. His mission: help people stop guessing and start showing up.