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Exclusive Interview With Nir Eyal - Wall Street Journal Best-Selling Author, Investor & Consultant

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.


Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”


He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.


Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

Article Highlights

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5 Goal-Setting Mistakes Made By Business Owners – Have You Set Your Goals For The New Year?

Business goals help you measure your progress and keep you inspired to achieve them.

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5 Ways To Develop And Strengthen Your Intuition

Intuition is a powerful tool that can help improve your life in many ways.

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How To Create Content Your Audience Actually Wants To Read

Have you been putting off creating content because you don’t know what your audience wants or needs to hear?

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How To Lead Meetings Worth Attending In 7 Steps

Meetings play an important role in an organization.

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5 Content Marketing Tips To Attract Your Ideal Customers

Written by: Daisy Raudales Living in a world driven by digital technology, it is essential to implement content marketing into your...

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4 Tips To Getting Started With One-On-One Meetings

As a manager, the prospect of one-on-one conversations with employees can be daunting

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5 Tips For Battling Burnout

Burnout has become quite the buzzword these days. What many people need to include about burnout is that

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4 Habits To Adopt To Become Your Best Self And 3 To Drop

Written by: Jennie Patricia, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

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How To Be Happy Alone

Written by: LaTrenda George, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

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“Embrace the new, let go of what is comfortable and convenient in order to grow and expand.”

What a Decade in Child Protection Taught Me About Listening That Most Health Practitioners Never Learn

Before I ever took a client's health history, I sat across from families in crisis and learned to listen for what wasn't being said. Ten years in child protection social work will teach you that. You...

When Clothes Become Armour, Are You Dressing to Hide or Be Seen?

Have you ever wondered whether the clothes you wear are helping you express who you are or helping you hide? Our clothes can give us confidence, help us feel seen and express something about who we are.

The Life You Want Begins Before You Feel Ready

You can build a life that looks impressive and still feel strangely absent from it. You fulfil responsibilities. People depend on you. Perhaps they admire your discipline, your kindness, your ability...

Why Japanese Kobido Belongs in Modern Aesthetics

The beauty industry is evolving. Today, many clients are looking beyond traditional facials and skincare products. They want personalized treatments that support natural-looking beauty, relaxation...

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Brainz Expert Panel

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Expert Panelists are handpicked and invited to contribute because of their knowledge and valuable insight within the areas of Business, Mindset, Leadership, Lifestyle, and Sustainability. Members of The Brainz Magazine community of experts will share their best tips, advice, ideas, and hacks within different topics. 

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Brainz podcast

"The best way to get your words, thoughts, and stories out onto paper" - Brainz Podcast with Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

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