top of page

Exclusive Interview With Nir Eyal - Wall Street Journal Best-Selling Author, Investor & Consultant

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.


Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”


He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.


Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

Article Highlights

Article Image

5 Goal-Setting Mistakes Made By Business Owners – Have You Set Your Goals For The New Year?

Business goals help you measure your progress and keep you inspired to achieve them.

Article Image

5 Ways To Develop And Strengthen Your Intuition

Intuition is a powerful tool that can help improve your life in many ways.

Article Image

How To Create Content Your Audience Actually Wants To Read

Have you been putting off creating content because you don’t know what your audience wants or needs to hear?

Article Image

How To Lead Meetings Worth Attending In 7 Steps

Meetings play an important role in an organization.

Article Image

5 Content Marketing Tips To Attract Your Ideal Customers

Written by: Daisy Raudales Living in a world driven by digital technology, it is essential to implement content marketing into your...

Article Image

4 Tips To Getting Started With One-On-One Meetings

As a manager, the prospect of one-on-one conversations with employees can be daunting

Article Image

5 Tips For Battling Burnout

Burnout has become quite the buzzword these days. What many people need to include about burnout is that

Article Image

4 Habits To Adopt To Become Your Best Self And 3 To Drop

Written by: Jennie Patricia, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

Article Image

How To Be Happy Alone

Written by: LaTrenda George, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

Quote of the week

“Embrace the new, let go of what is comfortable and convenient in order to grow and expand.”

Why We Talk Past Each Other and How to Truly Connect

We live in a world overflowing with communication, yet so many of our conversations leave us feeling unseen, unheard, or not understood. From leadership meetings to relationships and family...

Why Minding Your Own Business Is a Superpower

Motivational legend Les Brown often quotes his mother’s simple but powerful advice, “Help me keep my long nose out of other people’s business.” Her words weren’t just a humorous remark. They were a...

Gaslighting and the Collapse of Reality – A Psychological War on Perception

There are manipulations that deceive, and there are manipulations that dismantle. Ordinary manipulation seeks to change behaviour, gaslighting seeks to rewrite perception itself. Manipulation says...

The Quiet Weight of Caring – What Wellbeing Professionals are Carrying Behind the Scenes

A reflective article exploring the emotional labour carried by wellbeing professionals. It highlights the quiet burnout behind supporting others and invites a more compassionate, sustainable approach to business and care.

Article Image

Brainz Expert Panel

Expert Panelists are handpicked and invited to contribute because of their knowledge and valuable insight within the areas of Business, Mindset, Leadership, Lifestyle, and Sustainability. Members of The Brainz Magazine community of experts will share their best tips, advice, ideas, and hacks within different topics. 

Brainz podcast

"The best way to get your words, thoughts, and stories out onto paper" - Brainz Podcast with Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

bottom of page