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Business

Explore expert insights on branding, marketing, sales, entrepreneurship, and business growth. Whether you're launching your first venture or scaling an established business, our contributors provide valuable knowledge and strategies to drive your success!

Branding, Marketing & Sales

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Put The Phone Down and Why Focused Founders Win

In a world of endless notifications, founders are losing focus and their competitive edge. New research shows that even short breaks from our devices can sharpen creativity, improve emotional...

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How Nova Connects Is Revolutionising the Marketing Scene in Wembley and Beyond

It’s rare to find a marketing agency that truly walks the talk of purpose, creativity, and community. Yet that is exactly what Nova Connects, founded by Kemar Sisimayi Dyke, has set out to do. Based...

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Cash Flow – The Lifeblood of Every Business

When business owners think about financial success, they often focus on profits. Yet, many profitable companies collapse because of one crucial factor: lack of cash flow. According to data from the U.S...

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How Canva Just Pulled Off the Marketing Move of the Decade

A design software underdog just rewrote the rules of competition, and every brand needs to take notes. Picture this: It's October 28, 2025. Adobe Max, the creative industry's Super Bowl, is in full swing.

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A Tale of Two Brands & How to Rebrand Without Losing Your Soul

The most powerful rebrands aren’t about becoming someone new. They’re about revealing the best version of you and your company with crystal clarity.

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When Discounts Deceive – The Lurking of Dark Patterns

Discounts can be enticing, but not all of them are what they seem. In the world of consumer behavior, dark patterns, psychological tricks designed to influence our decisions—are often at play.

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Building a Brand That Stands Out in a Crowded Market Like a Boss

You know that feeling when you see a logo or hear a tagline and BOOM, you immediately know what they’re about, what they stand for, maybe even who they are as people? That’s the magnetic pull of...

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Finding Your Authentic Brand Voice in a Crowded Space

We’re in a time and space where there’s so much noise. If you’re an entrepreneur looking to carve out your path and voice, tuning out the noise to tune into your authentic voice can be challenging.

Entrepreneur

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When the Workforce Gets Brutal – Your Guide to Reclaiming Your Career Path

The workforce is brutal right now, there is no sugarcoating it. Waves of layoffs continue to reshape industries, leaving even the most experienced professionals questioning their next move. But here is...

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Building a Business That Nourishes You – The New Leadership Blueprint

In today’s rapidly changing world, leadership demands more than traditional management. Emerging generations crave purpose, empathy, growth, and ethical action. This article explores how a sustainable...

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You Don’t Need Everyone to Like Your Product – You Just Need the Right Ones

In a world obsessed with mass appeal. It’s easy for entrepreneurs to forget that true success rarely comes from trying to please everyone. In this article, Houda Dahhou, inventor and founder of Bellar...

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How Alternative Financing Options Help Startups Avoid the Death Valley

Alternative financing makes it easier to raise traditional investments. As an investment manager, I’ve seen hundreds of pitches. Some were great, some were not. But I’ve learned what makes me invest...

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Lessons From Coaching 7-Figure Entrepreneurs – What Truly Separates the Top 1%

After coaching and mentoring hundreds of high performers across more than eighty industries and building multiple seven-figure companies of my own, I’ve seen a clear pattern emerge among those who...

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How Preserving Your Inner Child Fuels Creativity, Innovation, and Fulfillment

In a world obsessed with optimization, adulthood often becomes synonymous with rigidity. We trade imagination for efficiency, curiosity for certainty, and playfulness for productivity. But what if the key...

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The High-Performance Habits That Helped Tiffany Julie Build Multiple 7 Figure Companies

We live in a world that glorifies hustle. Entrepreneurs wear exhaustion like a badge of honor, believing that longer hours mean greater success. Yet neuroscience proves the opposite. When the brain...

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If You’re Building a Soul-Aligned Business, This Version of You Is Essential

Every entrepreneur has two versions of themselves, the one held back by fear and the one aligned with freedom and purpose. In this inspiring article, discover how embracing your most expansive self...

Starting a Business

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Why 70% of Digital Transformations Fail – What Project Leaders Keep Missing

More than 70% of digital transformations fall short of expectations, a recurring issue not caused by technology but by business structure and people's capability. My insight across various digital transformations...

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Why I Started Mater Made – A Journey of Innovation, Exploration, and Human Potential

In a world saturated with products that often prioritize style over substance, I felt a calling to create something different, something that could inspire people to live more curiously, more boldly...

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The Power of Monetizing Your Story and Turning Your Journey Into Impact and Opportunity

We often underestimate the power of our own stories. Many of us think that to make an impact, we need special skills, extraordinary achievements, or a perfectly polished platform. The truth is, the magic...

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Rethinking Capital – Exploring Alternative Funding Paths for Small Businesses

For many entrepreneurs, the journey from idea to execution is paved with a common barrier: lack of capital. Traditional funding sources such as venture capital, bank loans, and government grants are often...

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The Hidden Strength in Starting Over and Why Structural Transitions Are a Strategic Advantage

There comes a moment when everything you knew, a major life change, your professional role, your rhythm, no longer fit. Maybe it was a personal rupture that reshaped your world, such as divorce.

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The Courage to Create in the AI Era

This article is written by a woman still trying to figure out how to navigate creativity, leadership, and innovation in industries still dominated by men.

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5 Steps to Build a Business That Reflects Who You Are

In today’s crowded marketplace, it is not enough to follow someone else’s strategy or build a brand that only looks good on the surface. Entrepreneurs who create lasting, high-integrity businesses...

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What to Consider Before Starting a Business in 2025

That famous opening line that we have read or heard many times could easily describe the world of business today. We’re living in an age of unprecedented opportunity and equally unprecedented...

Scaling a Business

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Why Growth Is Not Enough – The New Language of Value Creation

Every entrepreneur begins with an idea powerful enough to challenge the ordinary. But as the business grows, so does the noise: more people, more complexity, more uncertainty. Many founders...

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Stop Carrying Every Pack – The Dark Side of Scaling

You’re a capable mountaineer who sees a range that’s beautiful. You’re sure it’ll make a positive impact on someone or something if you climb it, so off you set. Long days. Shifting weather. All in...

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Win Global Contracts – How to Enter New Markets Through Tenders

In the global race for growth, one of the most underestimated tools for market expansion isn’t marketing or partnerships - it’s public procurement (tenders). Tenders, or public procurement processes...

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Success and Failure in Hiring Copywriting Consultants for Startups

Launching a startup means building two things at once: the product and the brand. Early on, I wasnʼt ready to build the product, but I could build the brand, so I started there.

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Piloting Global Growth – Strategies From Private Aviation to Scale Your Business

When I started Fly Business Aviation, our operation centered on a single aircraft and a handful of routes. The challenge wasn’t in flying; it was in envisioning how to grow reliably and sustainably across geographies.

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What Bootstrapping Means for BIPOC Indie Fragrance Brands and Why Protecting Ownership Matters

Why resilience, story, and strategic growth are more critical than ever in an industry flooded with new scents and crowded shelves.

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The Path to Sustainable Growth

Growth for the sake of growth is one of the fastest ways a business loses direction. Scaling is not simply about adding revenue or expanding reach. It is about designing a business that can expand without losing its center...

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Are You Still Stuck in an Employee Mindset?

How to finally break free so your business stops running you? When I first started my business, I asked a trusted and very honest, direct friend about blind spots or recurring patterns they thought were...

Customer Success

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Medical Websites Practice - Why Patient Selection Is Critical to the Success of Your Medical Practice

Patient selection, the process of identifying and choosing patients who are likely to be good candidates for care, deserves focused consideration in every well-managed medical practice. Choosing the...

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Wrestling with Business – Applying Lessons from Training as a Professional Wrestler Manager

What can professional wrestling teach us about business? In this article, we dive into five key principles learned through wrestling that can help entrepreneurs and professionals improve their performance...

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Salesforce Optimisation or Sales Optimisation

Sales performance across global organisations has been in decline for years, but the solution lies in rethinking how teams and technology are managed. From restructuring salesforces into self-determined...

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The High Road Is the Only Road and Why Real Success Doesn’t Involve Stepping on Others

In a world where competition is glorified and “getting ahead” sometimes comes at the expense of others, it can be tempting to believe that bending the truth, gossiping, or stepping on someone’s...

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Helping Young People Go For It With the U Factor Strategy

Every now and then, a student says something that stops you in your tracks. For me, that moment came after a school talk where I shared the U Factor Strategy, a simple yet powerful approach I’ve...

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How to Master Business Iteration as a Highly Sensitive Person

In the fast-paced world of business, iteration is key. It's the continuous cycle of building, measuring, and learning, constantly refining products, services, and strategies based on feedback.

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The U Factor Strategy™ – What It Is and How It Changed My Life and Business

This is the story of how the U Factor Strategy™ was born, from a painful lesson I learned on the sales floor of a high-end electronics store in Houston, Texas, in 1983. We sold very high-end audio and video systems...

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5 Ways to Help Clients Reach Closing When a Deal Goes Sideways

I call it deal quicksand. It happens when deals hit inertia points and slow down, sometimes to a molasses pace and hopefully not to a dead stop. Sometimes this is self-induced when a seller or buyer digs in on a negotiation point that really...

Business Strategy

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How to Win New Clients & Build Lasting Relationships – 5 Proven Tips for Sustainable Business Growth

One of the most important parts of running a successful business is consistently attracting new opportunities. While it can sometimes feel complex or even intimidating, winning new business...

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How To Be Everywhere Digitally – A Strategic Guide for Modern Brands

You feel the pressure, don’t you? The relentless drumbeat of digital marketing advice: “You need to be on TikTok!” “Video is everything!” “You’re not posting enough!” It creates a frantic, exhausting...

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Build a Website That Works – Key Tips for Success

Your website is often the first impression people will have of you and your business. Whether you are offering a service, selling products, or building your personal brand, your website is your digital...

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How to Maximise Your Q4 as a Recruiter (Even if the Market is Quiet)

Q4 can feel like a race to the finish line. Budgets tighten, hiring slows, and people start thinking more about holidays and the Christmas party than what comes after the hangover. But smart recruiters...

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The Art of the Ask – Why a Grant Proposal Is More Than a Request for Money

Behind every winning grant proposal lies a story of vision, strategy, and measurable impact. Here’s how to craft one that gets funded and builds lasting partnerships.

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Your CPA Won’t Save You – You Need to Understand Your Own Numbers

Many small business owners assume that hiring a CPA is enough to keep their finances in order and their business profitable. However, while a CPA plays an essential role in tax compliance and...

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5 Business Trends Shaping Small Teams in 2026

You've got consistent demand, a small but mighty team, and a calendar that feels permanently full. You're walking a tightrope between growth and capacity. The trends I'm seeing as we step into 2026...

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Employee Well-Being as a Structural Business Driver

Employee well-being is no longer a perk. It is a structural lever that determines how effectively organizations perform, innovate, and retain talent. Research from Gallup and others shows that...

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