Business
Explore expert insights on branding, marketing, sales, entrepreneurship, and business growth. Whether you're launching your first venture or scaling an established business, our contributors provide valuable knowledge and strategies to drive your success!
The Science of Sports Logos – Psychology, Evolution, and the Billion-dollar Brand
Sports logos are far more than visual symbols. They are carefully crafted tools of psychology, identity, and storytelling. This article explores how iconic team logos evolved, how color and design...
How to Leverage Contextual Targeting as Your Edge in 2026
For years, driven entrepreneurs have been told that scale comes from casting the widest net possible. Yet, as privacy regulations tighten and third-party cookies disappear, that old playbook is becoming...
The New Luxury Traveller – Why Personalisation Beats Perks in 2025
Luxury travel is undergoing a quiet revolution. The traditional model, five-star hotels, premium cabins, and high-touch service, is no longer enough to satisfy the new generation of discerning...
How Emocracy Shapes Modern Consumption
It always starts with something small, a heaviness you can’t quite locate, a tension that doesn’t fully explain itself. You tell yourself you’re fine, rational, in control. And then, almost without...
Your Quietest Followers are Your Most Powerful
More times than I can count, I’ll be at an event, usually balancing a cup of terrible coffee, when someone I’ve never seen before comes up to me and says, “Annette! I love your posts. That one you wrote...
How to Get Published in the Media as a Small Business
As a marketing strategist working closely with small business owners, service providers, and founders who want to stand out, I know exactly how challenging it feels to break into the media world, especially...
Cutting Through the Advertising Noise Where We Shop and Move
For years, we measured advertising by how loud it could shout. Bigger billboards, flashier pre-rolls, more interruptions before we get to the thing we actually want. Audiences learned to scroll, skip, and tune out.
Your Essence Is the Ultimate Entrepreneur Compass
Entrepreneurship often encourages constant self-improvement, more mindset work, more strategy, more optimization. Yet the most powerful source of clarity and sustainable success is often...
The Sacrifice Season No One Ever Shows Online, But Every Entrepreneur Goes Through
Behind every visible success is a season no one applauds. This article pulls back the curtain on the uncomfortable, misunderstood phase of entrepreneurship where income disappears, identity is rebuilt...
The No. 1 Mistake Smart Entrepreneurs Make When Trying to Scale Their Business
Alright, I need to tell you something that might hurt your feelings, but it will save your business. The no.1 mistake smart entrepreneurs make when trying to scale? They try to double everything.
How to Build a Purpose-Driven Online Business Without Burning Out
Many people consider starting an online business because they want more control over their time, their lifestyle, and their priorities. This is one of the reasons entrepreneurship has grown so much over the last few years.
Think Bigger, Act Bolder – The Entrepreneurial Mindset for Social Change
While traveling for our shoe and sneaker reuse social enterprises, I've watched workers sort through mountains of footwear. It's not easy work, and most people who sort the shoes are women, but for each of them...
You Only Need to Beat 3 People to Become Successful & Rich in Business and Life
Let me save you a decade of struggle and self-blame. You don’t need to beat the industry. You don’t need to beat the algorithm. You don’t need to beat your competitors. You only need to beat 3 versions...
Why Brilliant Female Founders Are Still Hidden in Plain Sight
In the UK, women are starting and scaling businesses at record rates, contributing billions to the economy, yet their presence in media, funding announcements, and business leadership remains...
Build Your Own Positive Business Future
Modern society sells a narrow definition of success built on compliance, consumption, and silence. But beneath that narrative lies a deeper question, whose dreams are you really funding...
What the UK Budget Really Means for New Business Owners in 2025/2026
UK Budgets are rarely delivered with first-time business owners in mind, yet they are often felt by them first. For those considering self-employment, freelancing, or launching a small business, the...
Why I Started Mater Made – A Journey of Innovation, Exploration, and Human Potential
In a world saturated with products that often prioritize style over substance, I felt a calling to create something different, something that could inspire people to live more curiously, more boldly...
The Power of Monetizing Your Story and Turning Your Journey Into Impact and Opportunity
We often underestimate the power of our own stories. Many of us think that to make an impact, we need special skills, extraordinary achievements, or a perfectly polished platform. The truth is, the magic...
Rethinking Capital – Exploring Alternative Funding Paths for Small Businesses
For many entrepreneurs, the journey from idea to execution is paved with a common barrier: lack of capital. Traditional funding sources such as venture capital, bank loans, and government grants are often...
The Hidden Strength in Starting Over and Why Structural Transitions Are a Strategic Advantage
There comes a moment when everything you knew, a major life change, your professional role, your rhythm, no longer fit. Maybe it was a personal rupture that reshaped your world, such as divorce.
The Courage to Create in the AI Era
This article is written by a woman still trying to figure out how to navigate creativity, leadership, and innovation in industries still dominated by men.
Your Brand Is Forgettable
You don’t have a traffic problem, you have a memory problem. While most founders chase impressions, clicks, and reach, their brands vanish from people’s minds moments later. This article...
How to Run a Construction Business Without Working 24/7
Running a construction business can often feel like an endless hustle, long hours on-site, managing multiple projects, and handling a seemingly never-ending list of tasks. But it doesn’t have to be...
How to Build a Self-Managing Company That Runs Without You
There comes a moment in every founder’s journey when the business is working, the team is growing, and demand is rising. On the surface, everything looks like progress. Yet behind the scenes, there's...
Why APAC Family Businesses Are Choosing EOS and the Tools Strengthening Their Growth and Harmony
Family businesses are known for their heart, history, and complexity. As these companies grow across generations, many find themselves struggling with blurred roles, misaligned expectations, and...
Why Founders Are Replaced Long Before the Company Fails
Most founders don’t lose their companies because they fail. They lose them because the identity that built the business can’t run its next version, and the board often notices first. That’s a truth few in...
Still Leaning In – The Lessons They Don’t Teach You About Equality in Business
I recently picked up a book called Lean In by Sheryl Sandberg and started reading it yesterday as my 23rd book of the year. The goal was to read 35, but let’s just say I’m currently leaning into grace...
What the Beatles Can Teach Us About Working the Agile Way
In January of 1969, the Beatles embarked on an ambitious project. They decided to spend two weeks in a studio in Twickenham, write a complete album, and then perform it live on a TV show.
Why Great Customer Service Will Always Outshine the Product
After delivering numerous events this year across a range of venues, one thing has become crystal clear to me, it’s not just about the product, it’s about the people behind the brand.
The Invisible Luxury – How Emotion, Attention, and Meaning Redefine Excellence
“In luxury, the product is the starting point, the human experience is the destination.” When a guest steps into a penthouse suite overlooking the sea, they rarely remember the thread count or the...
Medical Websites Practice – Why Patient Selection Is Critical to the Success of Your Medical Practice
Patient selection, the process of identifying and choosing patients who are likely to be good candidates for care, deserves focused consideration in every well-managed medical practice. Choosing the...
Wrestling with Business – Applying Lessons from Training as a Professional Wrestler Manager
What can professional wrestling teach us about business? In this article, we dive into five key principles learned through wrestling that can help entrepreneurs and professionals improve their performance...
Salesforce Optimisation or Sales Optimisation
Sales performance across global organisations has been in decline for years, but the solution lies in rethinking how teams and technology are managed. From restructuring salesforces into self-determined...
The High Road Is the Only Road and Why Real Success Doesn’t Involve Stepping on Others
In a world where competition is glorified and “getting ahead” sometimes comes at the expense of others, it can be tempting to believe that bending the truth, gossiping, or stepping on someone’s...
Helping Young People Go For It With the U Factor Strategy
Every now and then, a student says something that stops you in your tracks. For me, that moment came after a school talk where I shared the U Factor Strategy, a simple yet powerful approach I’ve...
Allergic To Wealth? Your Ego Just Likes To Sound Enlightened
There is a sentence I hear again and again in the spiritual and heart-centred world: “I am not motivated by money. I am here for the healing, the purpose, the impact.” It sounds noble, pure...
The Person Who Shows Up Under Pressure
There’s a moment every leader knows. Your chest tightens. Your mind races. And you watch yourself become someone you don’t want to be. You say the thing you promised you wouldn’t say. You make the decision...
How To Build a Quantum Business Strategy – 5 Principles Every Visionary Leader Needs Now
In a world defined by unpredictability, rapid digital acceleration, and social transformation, classical strategy, built on control, prediction, and linear planning has reached its limit. Businesses are...
Why Investors Fail Before They Buy and the Hidden Decisions That Break Success
Most real estate losses begin long before any contract is signed. This article reveals the hidden decisions that quietly derail investments and shows how smart strategy, due diligence, and discipline...
Emotional Intelligence as the New Global Currency – What Tomorrow Holds
As technology accelerates, emotional intelligence is becoming essential for global resilience. Roberto Anthony Usenich, Founder of ARIVO.ONLINE envisions a future where EI is integrated into AI...
Reflect, Reset, Rebuild – A Strategic Guide to Ending the Year with Purpose
As the year comes to an end, leaders often rush into planning mode, new goals, new budgets, new strategies. But the most successful executives, entrepreneurs, and business owners understand...
Why Gentleway Systems Training Stands Apart – One Step, Lasting Safety
Gentleway Systems provides a revolutionary approach to workplace violence prevention training. Focusing on practical, easy-to-remember techniques, it equips healthcare staff with the skills they need...
