Why Balance Isn’t Measured in Hours and How Women Can Lead Well in Work and Family
- Brainz Magazine
- Nov 14
- 4 min read
Written by Kristen Needle, Work-Life Balance Coach
Kristen Needle is a Mindset and Performance Coach who helps ambitious women balance motherhood and entrepreneurship with more ease, clarity, and confidence. Through her signature Balanced in Business approach, she guides clients to create aligned routines, sustainable success, and a business that feels like home, not a hustle.
Balance isn’t measured in hours, routines, or perfectly planned calendars. It’s measured in how women feel while navigating business, motherhood, ambition, and self-care. This article invites you to redefine balance on your own terms, release guilt, and create a life where success and well-being can finally coexist.
The myth of “having it all”
One evening, I found myself staring at my laptop, warm tea gone cold, my toddler asleep beside me (because bedtime had, once again, gone slightly off course). I had technically been “balancing it all,” but I didn’t feel balanced at all.
I was doing dishes and laundry while he was at daycare. Rushing to pick him up on time. Prepping lunch that may or may not have been shared with the dog. Hoping for a nap that didn’t always happen. And when it didn’t, I’d push the stroller so the dog got a walk, my son got fresh air, and I could at least pretend I was multitasking like a pro.
Later, I’d hand him a snack and open my laptop, typing furiously while he played nearby until the next distraction, the next errand, the next moment of needing to do everything for everyone else.
But nowhere in that perfectly packed day did I find time for myself. I hadn’t realized yet that sometimes the best use of a daycare morning was a nap or a quiet coffee shop work session because that would have been life-giving.
Why “balance” feels out of reach for so many women
In the entrepreneurial world, “balance” often gets reduced to color-coded calendars, flawless routines, and a sprinkle of self-care. But here’s the truth, you can execute your schedule perfectly and still feel completely off.
Because balance isn’t about managing hours, it’s about how you feel living them. Balance isn’t a time equation. It’s a feeling equation.
I’ve met so many women (and used to be one myself) who measure success by productivity and guilt by the unchecked boxes on their to-do list. But missing a few tasks or needing a break doesn’t make you a failure. It makes you human.
The guilt gap: Why women feel like they’re failing
As women, especially ambitious, nurturing ones, we carry the weight of dueling expectations. That is to lead in business like we don’t have a family, and to mother like we don’t have a business.
It’s no wonder so many of us are running on empty, our nervous systems in overdrive, fueled by pressure and guilt.
One of my clients was running two businesses, one alongside her husband. She managed operations, answered every employee's question, and squeezed in personal development early in the morning or late at night. She was exhausted and overcommitted. Everything and everyone was a priority except herself.
That’s when we began redefining what balance actually means.
The shift: Redefining what balance feels like
This realization inspired me to create Balance in Business, a coaching model that helps women blend mindset, strategy, and energy so they can thrive in every role they play.
Because balance is about alignment, not perfection. When you let go of guilt and rewrite success on your own terms? Everything changes. When your systems work with your energy instead of draining it? Everything changes. When you make space for joy, rest, and creativity? Everything changes.
That same client had a breakthrough when she began prioritizing her own well-being. She learned that by nurturing herself first, she could show up stronger in every other area of life.
And that was the same lesson I had to learn, too. Wanting to be a powerful mother, woman, and leader is entirely possible when we’re willing to honor our own needs first.
Permission to lead without guilt, rest without shame
You are allowed to take up space in both ambition and softness.
Rest is not weakness. It’s creative restoration.
Delegating isn’t failure. It’s leadership.
Slowing down isn’t losing momentum. It’s building sustainability.
True balance means tuning into how you feel, not just how much you do. It’s about protecting your focused time, honoring your non-negotiables, and remembering that your energy is your greatest asset.
As women, our priorities and seasons will shift. Balance isn’t static, it’s continually refined. What matters most is knowing that success doesn’t require sacrifice. It requires alignment. So, here’s your permission slip:
“I can build empires and still choose ease. My success doesn’t require my sacrifice, just my alignment.”
Read more from Kristen Needle
Kristen Needle, Work-Life Balance Coach
Kristen Needle is the founder of Balanced in Business, a coaching space for ambitious women growing online businesses while raising families. As a mindset and performance coach, she helps high-achieving women stop overthinking and overdoing and start making simple, aligned decisions that feel good. Blending proven business strategy with soulful mindset work, Kristen guides her clients to master work-life balance and build businesses that feel like home, not hustle. Her mission is to help women redefine what “having it all” truly means, so their lives feel aligned, abundant, and sustainable.
