STAIT's Mission Helping Men Perform at Their Very Best – Exclusive Interview with Shaun Sargent
- Brainz Magazine
- Sep 3
- 7 min read
Updated: Sep 5
STAIT, created by Shaun Sargent, a seasoned CEO, offers a powerful solution for men aiming to optimize their performance and health. With its scientifically-backed formula, STAIT promotes energy, focus, and vitality, supporting men across various professions to outperform themselves and maintain peak performance.
Shaun Sargent, Co-Founder STAIT
Who is Shaun at home? Who is Shaun at STAIT for Men?
Shaun at Home:
From my earliest memory, I have always wanted to be the best I can be in all aspects of my life.
Having to work hard to achieve, as opposed to being naturally gifted, hard work was ingrained in me from the beginning.
Be it at school, on the Moto X track, or while playing American Football (representing the UK at one point), hard work always saw me achieve beyond my actual capabilities.
The ultimate achievements obtained through hard work include a 1st Class Honours degree in Accountancy & Finance, becoming a member (now Fellow) of the Institute of Chartered Accountants in England & Wales, receiving four world prizes from the Institute of Chartered Secretaries & Administrators on the way to membership, becoming a central equity partner at one of the best private accountancy firms in the UK, and being awarded an Honorary Degree for services rendered by the University of Lincoln.
Whether working in the hayfields with my dad at seven years old or in the ice cream factory at 3 am, the joy of work and the ecstasy of completing tasks always inspire me to look for more.
Today, as a successful CEO of a couple of global brands, my search for personal growth is relentless. I am always seeking to find people from whom I can learn, guided by the mantra of continuous curiosity and healthy skepticism. My journey to understand myself is an ongoing practice, moment by moment.
I have been fortunate to meet, befriend, and learn from many exceptional and extraordinary people. I have been blessed to be exposed to many cutting-edge self-development opportunities in the business world, the self-development world, the sporting arena, and in daily life. What I do know is that I will seek to grow personally every day of my life.
If that growth and journey help inspire others to undertake their own journey of self-discovery, then that is the cherry on the cake.
Shaun at STAIT:
Taking the guiding principles of life from above, Shaun at STAIT strives to create the best products and lifestyle advice for men, something he uses on a daily basis for himself. Nothing STAIT does is unused or untouched by us. The integrity of the message is vital. In a world of misleading (dis)information, we aim to stand out from the crowd by providing information and products that work, with no compromise on quality.
We stand for “performance over profit,” as STAIT is family-owned, with no external financiers to answer to. While some of what we do doesn’t make commercial sense, it makes perfect sense when considering the product.
My role is to continue enhancing every aspect of the brand, moving us toward our goal of becoming the “go-to” brand for men who desire to be their very best selves.
What inspired you to create STAIT, and what problem were you aiming to solve?
Approaching my 50s and busy with a demanding corporate career, I was aware that aging might start to affect my day-to-day performance.
While most people might consider this a normal part of the aging process, I chose differently. Why give up on feeling and being my best just because I'm getting older?
As a busy CEO, I had always been determined to outperform myself each day. Having failed to find a product that could support my health in the way I needed, it was my wife and co-founder, Samantha, who suggested I create something for myself.
The aim was to create a product that would support me in unlocking my full potential and performing at my best. There was no question, the formula had to be the best it could be, focusing on the performance of the product over profit. To this day, STAIT is family-owned, so we aren't constricted by vulture capitalists with onerous financial targets to meet.
It was a chance meeting with a PhD scientist who specialized in male andropause (male aging) that really got the ball rolling. And so, the idea of STAIT became a reality.
I began testing the STAIT formula for myself, and both my wife and I saw an incredible change, not only did my physical health improve, but I also felt more positive, more focused, less stressed, and I slept better than ever.STAIT is for anyone who wants to outperform themselves, whether you're a CEO, C-suite executive, first responder, tradie, trader, farmer, athlete, or simply a man who would like to be the best he can be.
Becoming the best version of ourselves takes discipline and effort. Nothing worth having ever comes about without consistent work.STAIT is like a best mate, always by your side, supporting you to achieve your targets.
How is STAIT different from other health and performance supplements on the market?
It works! We created it for me, Shaun, and the brief to the science team was to spare no expense and make it the best it could be. We used the exact herbs from the human clinical trials in the exact amounts, so we could be assured of the results for people taking the product.
Who is STAIT designed for, and what kind of transformation can they expect?
That we age is a given. How we age is a choice.
STAIT is for anyone who wants to add life to their years and years to their life.
STAIT provides foundational nutrition and bio-optimization for hormone health, libido, stress relief, improved sleep, enhanced brain function, energy and endurance, heart health, and a boost in metabolism and immune response.
No shortcuts, just pure, elite performance powered by nature. Proven by science. Trusted by thousands of men and women globally.
Invest in your health now or pay later.
What are the biggest mistakes people make when trying to improve their health or performance?
The major mistake is looking for a shortcut or a quick fix. Nothing beats consistency and hard work, but you need the framework for success before this, or consistency may mean being consistently wrong.
The major issue is that people seek a “cure” for an issue, whereas at STAIT, we offer prevention for issues. People tend to look at problems in isolation, whereas at STAIT, we look at the organism as a whole and do all we can to optimize the body so it can take care of itself.
It’s the adage: “Give a man a fish and feed him for a day; teach a man to fish and feed him for life.” We prefer to offer information and solutions to teach, not disempower.
What makes your formula clinically effective and trusted by professionals?
STAIT contains eight herbs and two minerals that have been proven in many randomized, double-blind, placebo-controlled clinical studies to bring about the results we mention.
Our proven formula of all-natural active ingredients contains the therapeutic dose of standardized herbs for assured results. Standardized herbs ensure that the active constituents are present in the same potency, bringing about the desired results from batch to batch. Furthermore, these standardized herbs also contain other phytonutrients that are part of the whole herb.
How do you ensure STAIT remains 100% natural and safe for daily use?
We have our product made in a GMP-certified, TGA-approved lab in Sydney, Australia, which has strict quality control measures in place.
All production is meticulously monitored by the Therapeutic Goods Administration (TGA). Every batch of ingredients is tested three times to ensure identification, purity, and the highest quality, as well as microbiological testing to ensure no bacterial growth and elemental testing to ensure no heavy metal toxicity. The facility adheres to Good Manufacturing Practices (GMP) for dietary supplements.
First Test: All raw ingredients are tested as soon as they arrive at the lab from various suppliers, and if they pass the tests, they are stored in a cool room.
Second Test: Prior to each batch of STAIT being made, each raw ingredient is tested a second time to ensure that it individually passes the tests again.
Third Test: Once the STAIT production run has been completed, a selection of random capsules is tested to ensure the blend passes the various tests, as well as ensuring each capsule contains the correct percentage of herbs and minerals.
You can rest assured that the quality of ingredients, production, and delivery is our utmost priority.
Furthermore, we have our product third-party tested by BSCG, the world-leading gold standard in third-party testing for banned substances.
What’s the science behind STAIT’s ability to boost energy, focus, and resilience?
STAIT contains eight herbs and two minerals that have been proven in many randomized, double-blind, placebo-controlled clinical studies to bring about the results we mention. As STAIT is a listed product with the Australian Therapeutic Goods Administration, we are bound by the claims we can make, based on these clinical studies. We reference various scientific studies on our website under the page STAIT SCIENCE.
How has STAIT helped high performers, athletes, or busy professionals in real life?
STAIT supports a healthy stress response in the body, improves stamina and energy, enhances cognitive function and mental recall, promotes restorative sleep, and supports a healthy immune response. This enables high performers, athletes, and busy professionals to continue performing at their peak.
What’s one simple change people can make today to start feeling better fast?
Look at what they put in their bodies and on their bodies. Prevention is better than detox, so be aware of what your food and personal care products contain because hidden toxins entering the body cause significant issues. To feel better fast, avoid toxification, and be mindful of where your food comes from, as not all food that looks the same is.
How do you see the future of men’s health evolving, and how is STAIT leading the way?
Men are becoming more desperate as their hormones become more disrupted. This will lead to more “snake oil” salesmen preying on desperate men. STAIT aims to lead the corrective narrative here, educating men on the simple, easy fixes that will help them recover without being ripped off.
What’s the best way for someone to get started with STAIT and see results?
For first-timers, we recommend taking STAIT for a minimum of two months. In clinical trials of the ingredients included in STAIT for Men, results can be expected after 6-8 weeks. In rare cases, some men will need 10-12 weeks.
The STAIT Starter Pack contains two months of STAIT for Men, STAIT Superfood, and STAIT Herbal Tea for Men. The three core products of STAIT work synergistically together for optimum results.
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