From Crushing Goals to Craving Meaning and the Shift No One Talks About
- Brainz Magazine
- Jul 16
- 6 min read
Written by Jayne Robinson, Spiritual Coach & Advisor
Jayne Robinson is a skilled, intuitive spiritual advisor and coach. Director of JR Coaching, International Best Selling Author of That Impact Book, and Founder of the Good Initiative.
As high performers, you're taught to rely on your logical mind: strategy, planning, optimization, metrics, and outcomes. It’s how you’ve built success. It’s what made you stand out; it’s what helped you lead at a global level, the smart consultant and advisor everyone turns to.
But here’s what I’ve learned and what I see in nearly every high-achieving client I work with:
The tools that built your first chapter of success are not the tools that will guide your next.
Logic is great at building businesses, ticking off milestones, and scaling operations. But logic alone can't help you feel connected. It can’t give you purpose. It can’t answer the question: What now? When everything else has been ticked off the list.
And if you're honest, you're beginning to realize that your deepest questions aren’t logical anymore.
Let’s rewind and see how you got here. You’ve set the goals. You’ve hit them. Then you set some more. And guess what? You probably crushed those, too.
Sales targets, revenue milestones, team growth, personal bests. You’ve outperformed your peers. You’ve outworked your former self. You’ve done things most people wouldn’t even dream of, in business and in life. You’re the one who always delivers. The one who maps the route, follows the steps, checks the boxes.
So why, when things are technically “working,” do you feel this quiet dissatisfaction?
Why does it feel like everything is fine, and yet you’re not?
Let’s be honest:
You’ve mastered the art of doing. Now you’re craving the experience of feeling.
And that is not weakness. That’s wisdom.
You’ve likely found yourself saying this or something like it:
“My career’s working. My marriage is fine. I hit all the targets I set 5 years ago. I feel like I should be happy and grateful, but I feel like something’s missing. I want more.”
And this is slowly eating away at you because it feels like you already have so much, and who are you to ask for more? That’s just greedy, right? But is it?
If this sounds like something you’ve whispered to yourself, you’re not alone.
This isn’t about burnout or breakdown. It’s not about ambition, either, or greed. It’s about outgrowing the logical mind as your main operating system. For years, logic served you. You built businesses, structured goals, systemized success, and led at a high level. You trusted the tangible: performance reviews, balance sheets, business metrics, processes, and formulas. You’re the expert.
But now? None of that is helping you answer the question: What’s next? Or. What’s missing?
This is the hidden identity crisis high achievers face. Not because you’re lost, but because you’ve reached the end of one map and need the courage to draw a new one.
It’s not greedy – It’s evolution
This isn’t about hating your job, feeling selfish, or needing to throw everything out. It’s that you’ve outgrown the map you’re using. You’re starting to realize that life isn’t just about hitting another sales goal, writing another strategy, or helping other businesses succeed.
You want to feel more alive in your work. You want more meaning in your relationships. You want to care deeply again and feel lit up by the things you give your time to.
The truth?
You’ve built a life based on your mind. Now your soul wants a seat at the table.
The Viktor Frankl principle: You’re not broken. You’re missing meaning
In Man’s Search for Meaning, psychiatrist and Holocaust survivor Viktor Frankl wrote:
“Those who have a ‘why’ to live can bear with almost any ‘how’.”
Frankl’s insight has never been more relevant.
When you’re disconnected from your why, even the best “how”– the title, the salary, the accolades, eventually feels empty.
And the truth is: You don’t need to blow it all up. You just need a new source of meaning, a new internal compass, a new “why.”
Real examples from the frontline of success
One of my clients a wildly accomplished executive coach came to me saying:
“I feel empty. I’ve done everything I set out to do, but I’m exhausted and disconnected. I don’t know what I even want anymore. I’m repulsed by everything I used to love.”
She didn’t need another business strategy. She needed to feel again. We stripped back the noise and rebuilt from her values, not her vanity metrics.
She simplified, learned to surrender, and trust in the world beyond the physical. She re-evaluated the true direction of her heart and started leading from that place. And slowly, she found joy again.
Another client, a high-level consultant, came to me after saying to a friend:
“I think something’s broken. Promotions don’t excite me anymore, and I’m tired of making corporate America richer.”
He wasn’t broken.
He was just ready to evolve.
He transitioned into work that lit him up, took a sabbatical, and rediscovered the drive that made him successful in the first place, only this time, with alignment.
Tony Robbins’ 6 human needs and why “success” isn’t enough
Let’s look at what’s underneath this. Tony Robbins teaches about the 6 Human Needs, psychological and emotional drivers that shape our choices:
The first four are foundational:
Certainty – Security, stability, predictability
Variety – Change, excitement, newness
Significance – Feeling important, unique, valued
Love & connection – Belonging, intimacy, closeness
You’ve mastered these. You’ve built certainty, chased variety, earned significance, and likely built strong personal and professional bonds.
But the top two needs, the ones that bring true fulfillment, are, as Tony refers to them, Spirit Needs:
Growth – Expanding beyond who you’ve been
Contribution – Giving beyond yourself, creating meaning through impact
These are the needs of the next chapter. And they can’t be solved with KPIs, LinkedIn accolades, or performance reviews.
They require presence.
They require truth.
They require you to slow down and ask:
“Am I still aligned with the life I’m living?”
So what do you do when you feel this way?
The old you would write more goals, schedule more calls, create another plan. But this isn’t a problem that can be planned away. It’s not about doing more. It’s about feeling more.
Here’s what I suggest instead:
Get still.
Get honest.
Ask: What part of me have I left behind in the name of performance?
Then take one aligned action, not toward more hustle, but toward more of you.
Need help finding where to start?
This is exactly why I created the 90-Minute Blueprint to Breakthrough Session.
It’s a deep, transformative coaching experience designed for high performers who don’t know what’s “off”– they just know they’re ready for something real.
We uncover:
What’s driving your internal restlessness
Where you’re misaligned with your current life
The next version of you that’s ready to emerge
And how to navigate the transition with clarity and confidence
This isn’t about changing everything. It’s about finally listening to what’s already been calling you. You don’t need to escape your life. You need to meet yourself at a deeper level and build forward from there. You can book a complimentary call to get started here.
Final thought
You weren’t made to chase milestones forever. You’re here to live fully, to feel deeply, to grow, and to make an impact that actually means something to you. If logic has taken you this far and it’s starting to fall flat, it’s not a failure. It’s a sign, a sign that something deeper is calling you forward. You’re not at the end. You’re standing at the edge of your next evolution. Just because you’ve built a great life, one many would envy, doesn’t mean there isn’t more waiting. It just means you haven’t uncovered the next vision yet.
And here’s the truth: Without clarity, there can’t be conviction. But with it? Everything changes. Let’s find out what that something more really looks like, for you.
Read more from Jayne Robinson
Jayne Robinson, Spiritual Coach & Advisor
Jayne Robinson is an intuitive spiritual advisor and coach. As the Director of JR Coaching and an avid student of life, Jayne is much like the phoenix rising, leaning into her edge of personal development, emerging from her own transformations and spiritual quests time and time again. As such she is dedicated to helping clients do the same, to create a vibrant new chapter in their lives. Supporting successful entrepreneurs and individuals searching for more to move beyond boredom and burnout, guiding them through a spiritual voyage of uncertainty and fear to a transformative metaphorical death to rebirth. Her mission: embrace discomfort, uncover hidden possibilities, and transform your life.
