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Why You Struggle to Say No and What You Were Taught Instead

  • Writer: Brainz Magazine
    Brainz Magazine
  • May 19
  • 4 min read

Kellie Sheldon specialises in helping clients overcome childhood and complex trauma, as well as sexual difficulties, to find their voices. Using human connection and evidence-based frameworks like EMDR, she boldly addresses the shame and stigma around trauma and sex, promoting healing and empowerment in her practice.

Executive Contributor Kellie Sheldon

You know the pattern. You say yes when you mean no. You ignore the discomfort in your chest. You rehearse saying no in your head, but smile and go along with it anyway. Then the guilt hits. The shame. The exhaustion. You wonder why it’s so hard. You keep thinking you should’ve outgrown this by now. You tell yourself to toughen up.


A woman stands outdoors at sunrise or sunset with both arms raised in a double thumbs-up gesture, expressing joy and empowerment.

But this isn’t something you outgrow. It’s something that was wired into you. You didn’t fail to learn how to say no. You were taught not to.

 

You were trained to say yes


In childhood, “no” isn’t just a word. It’s a boundary. And for many people, that boundary wasn’t protected. It was ignored, mocked, punished, or used against them. If your no was met with anger, guilt, withdrawal, or consequences, your body remembered. Saying no didn’t feel like a choice. It felt dangerous.

 

You learned to comply, to go quiet, to stay small. You smiled when it hurt. You were praised for being easygoing, helpful, or mature. But what people were really praising was your silence. That wasn’t people-pleasing. That was survival.

 

No felt like rejection, So you chose disappearance


By the time you reached adulthood, the pattern had become automatic. You weren’t just agreeing to things, you were disappearing inside them. You stopped checking in with yourself. You answered requests without pausing. You said yes because the alternative felt unbearable.

 

Even now, saying no might bring up panic or guilt. Not just discomfort, but a deep sense that something bad will happen. That’s not a flaw. That’s a survival response your body still holds.

 

Even if your brain knows you’re safe now, your body might not believe it yet. You might remind yourself, “I can say no now,” but still go silent. Still smile when it hurts. Still feel your throat close when someone asks something of you. That doesn’t mean you’re weak or broken. It means your nervous system still thinks no leads to danger, disconnection, or punishment. That was true once. It makes sense that your body hasn’t forgotten.


You blame yourself instead of naming what was taken


Most people I work with don’t realise their no was taken from them. They blame themselves. They think they’re too soft, too emotional, or not assertive enough. But this isn’t about personality. It’s about what you learned before you had words for it. You didn’t forget how to speak up; you were trained not to. You didn’t grow up without boundaries. You grew up in a space where your boundaries weren’t respected. That shaped everything.

 

The rage you carry isn’t inappropriate


People talk a lot about guilt. But underneath guilt, there’s often rage. Rage at being taken for granted. Rage at the people who benefited from your silence. Rage at how long it took you to realise your yes was never truly yours.

 

That anger isn’t inappropriate. It’s accurate. It’s a sign that your voice is waking up. You’re Not Here to Keep Everyone Else Comfortable

 

If you grew up managing other people’s moods, saying no might still feel like you’re doing something wrong. But every time you say yes when you mean no, you abandon yourself. Every time you ignore that tightening in your chest, you reinforce the idea that your needs come last.

 

Saying no is how you stop the pattern. It’s not about being cold or uncaring, it’s about becoming honest with yourself. You don’t have to keep the peace at the cost of your well-being. That role belonged to your childhood. You don’t have to keep playing it now.

 

Saying no is a way back to yourself


Reclaiming your no isn’t about becoming aggressive. It’s about getting real. Real about what you want. Real about what hurts. Real about the fear that still rises in your body when you speak up.

 

Even when your nervous system floods with anxiety, even when your voice shakes, you can pause. You can breathe. You can choose not to abandon yourself again. You don’t have to explain yourself endlessly. You just get to listen. You get to stay. You get to say no.

 

That’s not rejection. That’s repair


You don’t have to fix this all at once. Start with noticing. Pause before you respond. Ask yourself what you need, even if you don’t act on it yet. That’s how repair begins, with presence. And over time, your body will catch up to the safety your mind has already started to believe in.


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Read more from Kellie Sheldon

Kellie Sheldon, Trauma and Sex Counsellor

Kellie Sheldon specilises in helping her clients move through childhood, complex trauma, and sexual difficulties to find their voices. She uses psychodynamic (exploration of childhood), the body, emotions, and memories to remove the shame and stigma that is often found around complex trauma and sexualities.


Her university education, as well as practice-based evidence, has led Kellie on a mission to work with clients in a unique way that empowers her clients to find their lost voices and build a life of joy and resilience. Her bold methods of working attract those who are tired of living in the shadows.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

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