top of page

The Problem With Gratitude

  • Writer: Brainz Magazine
    Brainz Magazine
  • Aug 26, 2025
  • 4 min read

Rebecca T Dickson is recognized as one of the most transformational leaders in the world. She is the founder of The Yes Method, teaching leaders how to feel and process emotions; an intuitive author, a horse medicine practitioner, and a huge fan of nature-based therapies.

Executive Contributor Drake Kirkwood

Most people believe gratitude practices are beneficial. Write three things you're thankful for. Notice the beauty around you. Practice mindfulness. Meditate daily.


A lone figure stands before a vast, glowing galaxy displayed across an immense curved screen.

What's wrong with that? Everything.


When you prescribe these approaches to traumatized people, you're not helping them heal. You're teaching them to blame themselves for normal human responses to abnormal experiences.


Here's what happens: A traumatized nervous system can't meditate because it's scanning for threats. It can't feel grateful because depression or dissociation has flattened emotions. It can't maintain daily practices because survival takes all available energy.


But instead of recognizing these as normal trauma responses, we label them as "resistance" or "lack of commitment." So now the person isn't just dealing with trauma, they're dealing with shame about not being able to heal properly.

The self-blame cycle


The wellness industry calls this "resistance." I call it a Tuesday.


Your nervous system isn't broken because it can't meditate away trauma. It's doing exactly what it's designed to do: Keep you alive in a world that feels dangerous.


But nobody tells you that. Instead, they sell you another app, another journal, another course on doing mindfulness "right."


Gratitude, meditation and affirmations all require something traumatized nervous systems don't have: consistent capacity.


When you're triggered, you don't have bandwidth for gratitude lists. When you're dissociated, mindfulness feels impossible. When you're hypervigilant, meditation feels like torture.


But the wellness world insists these are daily practices. Miss a day and you're "not committed to healing." Miss a week and you're "self-sabotaging."


So now you're not just dealing with trauma symptoms. You're dealing with shame about not being able to heal the "right" way.

The gratitude lie


Let me be brutally honest. Telling someone to be grateful for their trauma is fundamentally dangerous.


"Your abuse made you stronger." "Your betrayal taught you who to trust." "Your loss showed you what really matters."


No.


Your trauma didn't happen to teach you lessons. It happened because bad things happen to good people in a chaotic world. Full stop.


Gratitude practices for trauma are like putting a Band-Aid on a bullet wound and calling it healed. You might feel better temporarily, but you haven't addressed the actual damage.


The wellness industry profits from your repeated "failures." If gratitude journals actually worked for trauma, you'd buy one and be done. But they don't work, so you keep buying them. New formats, better prompts, more guided questions.


Same with meditation apps. If they actually resolved your anxiety, you'd cancel your subscription. But they don't, so you keep paying monthly, convinced the next technique will be the one.


The business model depends on you never actually getting better. Just getting better enough to keep trying.

What actually works


But what if there's something that actually works without daily maintenance?


Awe experiences. Those moments when you witness something so beautiful or profound that you forget yourself completely.


Standing at the edge of the Grand Canyon and feeling utterly insignificant yet connected to everything at once. Watching a perfect 10 gymnastic routine that seems to defy physics. Seeing footage of the first moon landing. Holding a newborn and realizing you're looking at a complete universe in miniature.


But here's the key: awe only works when it's timed precisely. During memory reconsolidation - that 6-hour window when traumatic memories become changeable. This isn't just "go look at a sunset when you're sad." This is a strategic intervention during the exact neurobiological time when healing can actually happen.


That's The Impact Method™, and it's patent-pending because nobody else figured this out.


Awe doesn't ask you to be thankful for your pain. It offers you something more beautiful than your pain.


Awe doesn't require you to overcome your trauma responses. It bypasses them entirely by engaging wonder instead of willpower.


Awe doesn't demand daily practice. One genuine moment of transcendence at the right neurobiological moment can shift your entire nervous system.


Most importantly, awe doesn't make you wrong for having trauma. It meets you exactly where you are and offers you something bigger than where you've been.


The gratitude industrial complex has convinced us that healing is a character issue. If you can't maintain a practice, you lack discipline. If you can't find things to be grateful for, you're choosing negativity. If you can't quiet your mind, you're not trying hard enough.


That’s crap.


Healing isn't about becoming a better person. It's about becoming yourself again.

If you've been torturing yourself with wellness practices that feel impossible, you can stop now.


Your inability to maintain gratitude journals isn't a personal failing. It's a sign your nervous system is prioritizing survival over self-improvement.


Your meditation "failures" aren't evidence that you're broken. They're evidence that your brain is working exactly as designed.


Your resistance to mindfulness isn't self-sabotage. It's self-protection. You don't need more discipline. You need different approaches.


Trauma doesn't heal through daily mindfulness practices. It heals through experiences powerful enough to compete with the original wound.


Not maintenance. Not discipline. Not forcing yourself to be thankful for what broke you.


Just awe. Just beauty. Just moments so profound they remind you that the world contains more than your pain when they're timed to interrupt your brain's processing at exactly the right moment.


That's not a practice. That's a remembering.


And remembering doesn't require a subscription.

The Impact Method™ is a patent-pending, trademarked approach that uses strategically timed awe experiences during memory reconsolidation windows to reshape trauma. Early data has shown clients feel validated without ruminating. If you're tired of wellness practices that require superhuman discipline (that feels like punishment), reach out here.


Follow me on Facebook, Instagram and visit my website for more info!

Rebecca T Dickson, Leadership Coach

Rebecca T Dickson is recognized as one of the most transformational leaders in the world. She is the founder of The Yes Method, teaching leaders how to feel and process emotions, and rise. During her 16 years in the coaching industry, she has served tens of thousands of clients globally. The mission: Be yourself.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why Instagram Is Ruining the Reformer Pilates Industry

Before anyone sharpens their pitchforks, let’s not be dramatic. Instagram is vital in this day and age. Social media has opened doors, built brands, filled classes, and created opportunities I’m genuinely...

Article Image

Micro-Habits That Move Mountains – The 1% Daily Tweaks That Transform Energy and Focus

Most people don’t struggle with knowing what to do to feel better, they struggle with doing it consistently. You start the week with the best intentions: a healthier breakfast, more water, an early...

Article Image

Why Performance Isn’t About Talent

For years, we’ve been told that high performance is reserved for the “naturally gifted”, the prodigy, the born leader, the person who just has it. Psychology and performance science tell a very different...

Article Image

Stablecoins in 2026 – A Guide for Small Businesses

If you’re a small business owner, you’ve probably noticed how much payments have been in the news lately. Not because there’s something suddenly wrong about payments, there have always been issues.

Article Image

The Energy of Money – How Confidence Shapes Our Financial Flow

Money is one of the most emotionally charged subjects in our lives. It influences our sense of security, freedom, and even self-worth, yet it is rarely discussed beyond numbers, budgets, or...

Article Image

Bitcoin in 2025 – What It Is and Why It’s Revolutionizing Everyday Finance

In a world where digital payments are the norm and economic uncertainty looms large, Bitcoin appears as a beacon of financial innovation. As of 2025, over 559 million people worldwide, 10% of the...

How Smart Investors Identify the Right Developer After Spotting the Wrong One

How to Stop Hitting Snooze on Your Career Transition Journey

5 Essential Areas to Stretch to Increase Your Breath Capacity

The Cyborg Psychologist – How Human-AI Partnerships Can Heal the Mental Health Crisis in Secondary Schools

What do Micro-Reactions Cost Fast-Moving Organisations?

Strong Parents, Strong Kids – Why Fitness Is the Foundation of Family Health

How AI Predicts the Exact Content Your Audience Will Crave Next

Why Wellness Doesn’t Work When It’s Treated Like A Performance Metric

The Six-Letter Word That Saves Relationships – Repair

bottom of page