Designing for the Inner World
- Brainz Magazine
- May 13
- 3 min read
Updated: May 15
Camilla Wellton, creator, mother, reality explorer, somatic educator and author is the founder of The Sensual Institute. She guides soul-led individuals in embodied transformation through the I AWAKE system, weaving depth psychology, somatic healing, and sensual intelligence.
Before I built symbolic systems, I built clothes. Pattern cutting was my first chosen language. Fabric was the first metaphor I ever worked with. I spent years sculpting silhouettes that danced between future and form, clothes that made you feel both held and powerful. I loved the architecture of fashion: how a garment could shape a mood, shift a posture, whisper something different about who you were becoming.
But more than anything, I was designing to create a feeling.
Each piece was an invocation, a mood, an energy, a psychic space. I didn’t design for trends. I designed for states of being.
I layered my body with garments to hold certain energies. The energy I needed to feel safe. To feel sovereign. To feel self-love.
My design process was a ritual. Four hours of yoga every morning. Breath. Stillness. Tuning into a specific frequency. I didn’t just imagine the clothes, I became the feeling first, and the designs followed.
The aesthetic was shaped by sci-fi too, otherworldly futures, elegant rebellions, silhouettes that felt like they came from a different timeline entirely. What I wore was never a costume. It was code.
So when I walked away from fashion, I didn’t walk away from design. I simply turned inward. The body of work became the body itself. The inner structure. The felt blueprint of the self.
And that’s when the real design challenge revealed itself:
How do you build something that can hold a soul?
The I Awake system was born from that question.
It’s a symbolic technology. But what does that mean?
It means it’s not just a framework. It’s a felt world, a living architecture designed to help people re-inhabit their own experience, not through concepts alone, but through metaphor, sensation, and meaning.
Design, at its essence, is about coherence. Elegance. Intention.
In I Awake, I applied everything I knew from couture and creative direction to a different kind of canvas: the psyche. I asked, What would it look like to create an inner system that was not just functional, but beautiful? Not just therapeutic, but ritual?
That’s where the three symbolic worlds came in:
The House: your self-perception, your inner rooms, the architecture of belief
The Garden: your emotional ecosystem, your capacity for tenderness and rage, grief and joy
The Sky: your mind, your breath, your awareness, and the stories that pattern your perception
Together, they form a map. Not a linear one, but a layered, sensual, mythic territory. Something you can walk through. Feel your way into.
In many ways, I Awake is still fashion. It dresses the invisible.
It gives form to the unspoken.
It helps you try on who you might become, not to perform, but to remember.
I created this system not to teach people how to be better but to give them back the space to be fully here.
Because in a world of endless inputs and performance masks, we need more than information. We need language for what we feel. We need a sacred structure. We need systems that are not just functional, but beautiful enough to live in.
This is what I now design.
And I believe it’s where the future of transformation begins.
Read more from Camilla Wellton
Camilla Wellton, Creator, Somatic educator, Founder and Author
She guides soul-led individuals in embodied transformation through the I AWAKE system, weaving depth psychology, somatic healing, and sensual intelligence.
