Communication Excellence – The Leadership Superpower Future Leaders Can’t Ignore
- Brainz Magazine
- 2 days ago
- 5 min read
Chris Lally is the Founder and Executive Leadership Coach of Lally Coaching & Consulting and an Independent Certified Executive Director of the Maxwell Leadership Team. With over a decade of executive experience in acquisition, policy, and organizational strategy, he helps leaders grow influence, lead with integrity, and drive impact.
When I was writing my upcoming leadership book, one truth kept rising to the surface, great leaders aren’t remembered solely for their strategies, decisions, or technical mastery. They’re remembered for the way they made people feel, the clarity they brought in moments of uncertainty, and the trust they inspired through their words and actions.
Think back for a moment to the leaders who shaped you most. Chances are, it wasn’t their title or résumé that left a mark on you. It was how they spoke into your life. Maybe it was the way they explained something complicated in a way that suddenly felt simple. Perhaps it was how they looked you in the eye when you doubted yourself and said, “I believe in you.”
Words carry weight. And in leadership, they are the very currency of influence.
That’s the heart of communication excellence.
Speak to your audience, not just to your point
One of the most common pitfalls I observe in emerging leaders is a focus on what they want to say rather than what the audience needs to hear.
True communication excellence begins with empathy. And empathy, at its core, is the willingness to pause long enough to ask, “What does this person need from me right now?” It could be reassurance. It could be clarity. It could be a bold direction. But until you tune into that, your words may miss the mark.
For example:
With your team, they may need the “how.” They want clear steps, processes, and to know that their efforts matter.
With senior leaders, they often want the “why.” What’s at stake? What will this decision achieve or prevent?
Across departments, they need alignment. Shared goals and simple language keep everyone rowing in the same direction.
The best communicators don’t change who they are to fit every audience. They remain authentic but adjust their tone and approach, so their message connects. It’s the difference between being heard and being understood.
Frame your message for maximum impact
Here’s a principle I live by, If your audience can’t remember your message, they can’t act on it. And yet, how often do we walk away from a meeting remembering little more than a slide deck or a blur of buzzwords? Influence isn’t about how much you say, it’s about how well your message sticks.
That’s why framing matters:
Storytelling: Stories move people. They make abstract ideas human. Think of a time when a mentor taught you through an example rather than a lecture. You likely remember the lesson years later because it was wrapped in a story.
Executive summaries: We live in a world that is increasingly distracted. If someone remembers only your opening line, what should it be? Strong communicators distill hours of thought into two unforgettable sentences.
Visual aids: A simple sketch, chart, or visual often clarifies more in moments than words can in minutes.
Ask yourself, If I had 90 seconds with my audience, could I still make this matter? If the answer is no, you have more work to do.
Influence is more than words
Leadership communication is never just about words, it’s about presence. The way you sit, the way your voice carries, the pauses you allow for reflection… these all communicate as loudly as your sentences.
Think about the difference between someone who rushes through a presentation versus someone who speaks with intention, allowing each point to land. One leaves you overwhelmed. The other leaves you inspired.
Practical ways to elevate your presence:
Pause strategically: Don’t fear silence. Pauses give your words gravity.
Structure for retention: “Here are the three things you need to know” anchors the mind and helps people track with you.
Invite engagement: The best communicators draw others in, creating dialogue instead of monologues.
Presence builds trust, and trust is the bridge to influence. When people sense your steadiness, they lean in.
Listening: The most underrated communication skill
When most people think of communication, they picture speaking. But real influence begins in silence.
Listening with full attention is one of the rarest gifts a leader can offer. In a world where most people listen only to respond, listening to understand is magnetic. It disarms defense, deepens relationships, and uncovers truths that would otherwise remain hidden.
In my book, I refer to this as strategic listening, taking in both the facts and the feelings before speaking. Sometimes the most powerful thing you can say as a leader isn’t a solution, but a simple, “Tell me more.”
Every time you choose to listen deeply, you build equity in trust. And that trust will carry your words further when it’s your turn to speak.
Why this matters for your leadership future
We live in an era where attention spans are shrinking, distractions are multiplying, and trust is increasingly difficult to earn. Future leaders who master communication excellence will stand apart, not because they speak the loudest, but because they connect the deepest.
Think of it this way, anyone can talk. But very few can move people with their words. A few can inspire belief when hope feels thin. Very few can cut through the noise of endless meetings and digital overload to deliver a message that feels both clear and unforgettable.
Communication excellence is not a “soft skill.” It is a career-defining skill. It is the difference between being overlooked and being chosen, between being a manager and becoming a leader.
And here’s the good news, you don’t need a title to practice it. Every meeting, every conversation, every email is an opportunity to sharpen your craft. If you start now, by the time you step into a formal leadership role, others will already see you as a voice of clarity, strength, and influence.
Reflection for future leaders
If your career depended on your following conversation, presentation, or email, what would you do differently to ensure it’s clear, compelling, and impossible to forget?
Core thought
Clarity builds trust. Trust builds influence. Influence builds leaders.
Christopher Lally, Business Owner and Executive Leadership Coach
Christopher Lally is the Founder & Principal Leadership Coach of Lally Coaching & Consulting and an Independent Executive Director of the Maxwell Leadership Team. With over a decade of executive experience in acquisition, policy, and team leadership, Chris specializes in helping professionals lead with clarity, integrity, and influence. He partners with corporate clients and individuals to deliver a customized coaching, training, and leadership development solution. Chris brings a values-based, result-driven approach to every engagement, drawing from real-world leadership challenges and proven frameworks. His mission is to equip leaders to rise, lead from the high road, and create lasting impacts.
