Coaching In The Age Of AI
- Brainz Magazine
- Jun 12, 2023
- 3 min read
Written by: Hulya Kurt, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Do we need to be worried about the human aspect of AI as coaches, as professionals who serve humans?
I ask this question all the time now.
Let’s face it, it around the corner and quite frankly, I make use of AI as well in balance with caution.
Coming back to the impact on the coaching business, yes I feel worried from time to time and it is understandable that we have concerns. At same time it is an opportunity for innovation, time saving and growth.
First let’s explore what AI is:
Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. AI uses algorithms and statistical models to analyze data and make predictions or decisions based on that analysis.
In simpler terms, AI can be thought of as a computer program that can learn and adapt to new information, much like a human brain does. AI can be applied to various fields, including coaching, to provide insights and recommendations based on data analysis.
Above is a high-level explanation.
And you know what, AI is used in coaching already.
To provide personalized insights and recommendations to clients. For example, some coaching platforms use AI-powered chatbots to interact with clients and provide them with feedback on their performance and progress.
Other coaching tools use AI to analyse data from sensors and wearable devices to provide coaches with real-time information about their clients' physical and emotional states. This allows coaches to tailor their coaching sessions to the specific needs of each client, resulting in more effective coaching outcomes.
How can we as coaches embrace AI?
Firstly, it is not created to replace human connections.
It cannot replicate empathy, intuition, emotions, building rapport and understanding the meaning of words.
I see it as a complimentary resource, which makes life easier for us as coaches to analyse data and wearable devices to provide coaches with real-time information about their clients' physical and emotional states. This allows coaches to tailor their coaching sessions to the specific needs of each client, resulting in more effective coaching outcomes.
It can automate some repetitive tasks; it can help scheduling and providing data for better and impactful coaching sessions.
1. As coaches we need to be always at the latest trends about humans and AI can assist coaches. By incorporating AI-driven insights, coaches can enhance their own learning and professional development. AI can serve as a source of knowledge and provide valuable feedback to coaches, helping them refine their coaching methodologies.
Some concerns, specifically around ethics.
It is essential for coaches to be mindful of the ethical implications of using AI in their practice. Privacy, data security, and transparency should be prioritized to ensure client trust and confidentiality. Coaches should also be cautious about the limitations of AI and its potential biases. Being informed and responsible users of AI technology can mitigate potential risks.
Bearing all above in mind, me as a coach and all coaches in the world, we need to embrace AI, it is important to remain vigilant about these challenges and ensure that we are using AI in an ethical and responsible manner. By doing so, coaches can leverage the power of AI to provide even better coaching outcomes for their clients and help them achieve their full potential.
Ultimately, that’s why I am doing what coaching. Unlocking the full potential of a human with kicking them a bit out of their comfort zone to see what’s out there for them, in their inner self.
And AI can only support me and can’t do the job of human connection.
Let’s embrace change, let’s use it in our favour.
Hulya Kurt, Executive Contributor Brainz Magazine
After 32 years of working within a multinational company, Hulya chose to follow her passion of becoming a coach, mentor and workshop facilitator. She motivates and empowers company management teams and their employees to move forward in their professional life. Additionally she specialises in growth management with young adults and teenagers, assisting them through anxieties, fears and internal roadblocks. She is bridging the gap between academia and professional life, helps parents to understand their children. Additionally she is an author and best life coach award winner.
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