Beyond the Final Whistle and How World Cup Stadiums Can Build Better Communities
- Brainz Magazine
- Jun 17
- 3 min read
Written by Monserrat Menendez, Interior Designer
Monserrat is an entrepreneur, interior architect, and sustainability advocate, as well as the founder of Senom Design, a firm dedicated to merging innovative design with sustainable solutions. With over a decade of experience across residential, commercial, and international projects, she specializes in bringing clients’ visions to life through thoughtful, high-impact interiors.
After the World Cup ends, host nations are often left with billion-dollar stadiums and no real plan for what comes next. Many of these venues become “white elephants”: underused, expensive, and disconnected from local needs.
The missed opportunity
Take Brazil’s 2014 World Cup: some stadiums now sit empty, while the country faces a housing shortage of over 5 million homes. This gap between massive investments and community impact is driving a movement toward smarter, more sustainable reuse.
New purpose, lasting impact
1. Housing in the stadium
The “Casa Futebol” concept proposes adding modular housing units inside stadium structures, keeping the field for local events and turning empty space into affordable homes.
Why it works:
Makes use of existing infrastructure
Provides housing in central, well-connected areas
Revenue from events helps maintain the housing
London’s Olympic Village shows the potential it became a thriving residential neighborhood after the games.
2. Mixed-use hubs
Ǫatar is repurposing its 2022 stadiums into:
Neighborhoods with schools, clinics, and shops
Student campuses and wellness centers
Hotels and business hubs
3. Smart, modular design
Designing stadiums to be disassembled or reused, like Ǫatar’s Stadium 974, built from shipping containers, makes them adaptable for future needs.
Sustainable features that matter
Modern stadiums can be environmental assets:
Solar panels and energy storage (like in Amsterdam and Atlanta)
Water-saving systems and rainwater reuse
Bike programs and public transport connections
Other community uses:
Health centers in former suites
Educational campuses using stadium concourses
Innovation districts with co-working and startup spaces
What works:
SoFi Stadium (LA): Now part of a 300-acre district with housing, offices, and retail.
London Olympic Park: Offers schools, homes, and recreation.
Downtown Westminster (CO): Transformed a failed mall into a walkable city hub.
The path forward
For stadiums to serve long after the crowds are gone, legacy planning must begin before the first shovel hits the ground. Building world-class venues is no longer just about scale or spectacle; it’s about integration, community value, and long-term relevance. Here's how host cities and organizers can lead the way:
Plan for post-event use
Too often, stadiums are designed only for the duration of a major tournament, with little consideration for their future purpose. Instead, cities should define a clear post-event vision from the outset, whether it's transforming the venue into a residential complex, a cultural hub, or a mixed-use district. This ensures infrastructure is not only preserved but also becomes a long-term asset.
Engage the community early
Community input should shape the planning process. By involving local residents, civic leaders, schools, healthcare providers, and businesses, developers can understand what the community truly needs, whether it's affordable housing, job training centers, sports fields, or access to healthcare. When communities feel heard, the results are more inclusive, functional, and embraced by the people they serve.
Prioritize flexibility and sustainability
A stadium built with modular, adaptable features can evolve over time. Removable seating tiers, flexible interior zones, and structures designed for easy conversion mean spaces can shift from sports arenas to educational campuses, co-working hubs, or residential areas. Sustainable materials, renewable energy, water conservation systems, and passive design strategies should be standard, not optional.
Link with housing, education, health, and transport
Stadiums shouldn’t exist in isolation. They should be deeply integrated with broader urban systems—connected to affordable housing, local schools and universities, health and wellness facilities, and robust public transit. These links transform stadiums into complete ecosystems that enrich everyday life, not just event days.
The bottom line
The future of stadiums isn’t just about the game; it’s about what comes after. With smart planning, these spaces can serve communities for decades.
The final whistle isn’t the end. It’s the beginning of something greater.
Monserrat Menendez, Interior Designer
Monserrat is an entrepreneur, interior architect, and sustainability advocate, as well as the founder of Senom Design, a firm dedicated to merging innovative design with sustainable solutions. With over a decade of experience across residential, commercial, and international projects, she specializes in bringing clients’ visions to life through thoughtful, high-impact interiors.
She is the U.S. Brand Ambassador for U Green, an organization that helps companies become more profitable while empowering people and brands to follow a consistent path toward sustainability through transformative education and specialized consulting. As an Executive Contributor to Brainz Magazine, she shares her expertise in design, sustainability, and innovation. Her mission is to create spaces that are not only beautiful but also responsible and forward-thinking.
