Tiny Solutions Won't Cut It – Become A Giant To Solve Your Digital Marketing Struggles
- Sep 18, 2024
- 7 min read
Written by Tanisha Taylor, Financial & Life Coach
Tanisha Taylor is an inspirational leader in financial, life, and ministry wellness. Her journey, sparked by a childhood money encounter with her grandfather, has led her to a profound understanding of the impact of money on individuals' lives.
Welcome to this exclusive interview with the founders of The Giant Maker, Demetrious Reed, Kyle Lott, and Rodriquez Bailey Jr., who grew up together, started families, and wanted more time for their loved ones while creating financial freedom; we understand that many others share this same goal. This interview will delve into The Giant Maker story.
Why this matters
Why did you get started with this type of business?
After 15 years in marketing and building our own companies, we saw too many businesses stuck–overwhelmed by tasks and not seeing the results they deserved. So, we created The Giant Maker to change that. Our mission is simple: help businesses grow smarter, not harder. We use AI and automation to streamline processes, freeing up your time so you can focus on what matters–scaling your business. We teach, help, or build digital marketing systems for entrepreneurs. At The Giant Maker, we simplify business growth for side hustlers, entrepreneurs, small businesses, and business operators.
Whether you're a side hustler trying to break through, a small business looking to expand, or an entrepreneur figuring out your next move, the challenges are real. You may feel invisible, bogged down by endless admin work, or unsure what steps will make a difference. It's easy to feel stuck while competitors seem to move ahead.
That's where we come in. The Giant Maker helps businesses at every stage. For established companies, we ensure more people see you, and that attention converts into sales. For those just starting, we guide you through the essentials to get noticed and proliferate. We automate the tedious tasks so you can focus on scaling your business.
One of the greatest lessons we've learned: Simplicity is key
What is one of the greatest lessons you can share with other entrepreneurs and small business owners?
If there's one thing we've learned and taught our clients, it's this: simplicity is key. As humans, we tend to overcomplicate things, and that can hold us back in business. But the truth is that success doesn't have to be complicated. Sometimes, you need to get out of your way.
It's surprising how many people with less experience or skill thrive because they don't overthink things–they use the tools available and stay focused on the basics. With The Giant Maker, we help you cut through the noise and focus on what drives growth. Simpler processes, fewer distractions, and a clear path forward—that's what leads to success.
We help you become giants: You're the giant maker
What are you most proud of brand-wise?
At The Giant Maker, we don't create the giants–you do. We're simply your guide on the journey–you're the hero of this story. We provide the tools, strategies, and support, but you are the one who takes control and makes the transformation. Our role is to help you unlock your potential and step into your full power as a business leader.
Tanisha Taylor Coaching a new business, needed a system to provide organizational engagement with local community leaders and a business system with a one-stop approach. The Giant Maker came at the perfect time at the start of the business to provide an excellent foundational structure to the business operation communication and marketing system.
We were impressed with the Giant Maker, the company's founder, who discussed it would make sense to collaborate and share this system with other entrepreneurs and small business owners.
What does it mean to be a giant?
What do you want readers to know about your brand?
Being a Giant means you get noticed. In business, that translates to more people seeing your company, more potential leads, and ultimately more sales opportunities. But being a Giant isn't just about getting seen.
A true Giant can look at the big picture–seeing things from a high-up view that others miss. You'll have the tools and knowledge to turn that attention into real growth. At The Giant Maker, we empower you to see the whole landscape and grow your business strategically.
How to become a giant: The 5 core systems
What helpful business nuggets can you share with readers?
To truly step into your role as a Giant, you must master five core systems that will fuel your business growth. In this context, a system is a repeatable process or set of processes that efficiently handle specific functions in your business. These systems can be manual at first, but you'll want to automate them as you grow to save time and scale effectively. Here are the five core systems that act as the backbone of your digital marketing engine, helping you create sustainable and scalable growth:
Reputation & brand
Your reputation is everything. This system helps you request reviews and manage feedback, building trust with your audience and creating a solid brand presence.
Retain & resell
Keeping customers engaged after their first purchase is essential. This system helps you stay top-of-mind with your existing customers by offering new products and services, boosting repeat sales and customer loyalty.
Reach & recharge
You can't become a Giant if no one knows you exist. This system captures new leads through social media, ads, or content marketing. It also retargets those interacting with your content, bringing them further into your sales funnel.
Sales & conversion
Turning leads into paying customers is critical. This system ensures a straightforward process to close deals once someone expresses interest, helping you move people from "interested" to "ready to buy."
Onboarding & fulfillment
After making a sale, onboarding and delivering a great customer experience is critical. This system ensures a smooth process for welcoming new customers and fulfilling orders, building long-term loyalty and trust. Initially, you may handle these tasks manually, but as your business grows, you'll rely on software, automation, and AI to manage these systems more efficiently. Automation will allow you to scale and focus on leading your business while your systems handle the day-to-day operations.
The four pillars of the giant maker ecosystem
How do the four pillars of the giant maker help businesses grow?
To make this vision a reality, we built an ecosystem with four core pillars that support you at every step of your growth journey:
Education: We provide resources for leveraging AI, automation, and smart marketing strategies.
Tribe: Join a community of like-minded entrepreneurs who support each other's growth.
OS: Our all-in-one digital marketing system simplifies your work and handles everything from lead generation to customer management.
White glove service – For those who want a more hands-on approach, we guide you step-by-step to ensure you get the most out of our tools and systems.
No matter where you are in your journey–just starting, looking to scale, or refining your growth strategy–we have something for you. Whether you need guidance, community, tools, or hands-on support, our ecosystem is designed to meet you exactly where you are and take you to the next level.
3 things you can do right now to start your new future
What actions can readers take right now to grow their business?
Wherever you are in your business journey–whether you're just getting started, feeling stuck, or ready for a breakthrough–you don't have to go it alone. Think of your business as a series of systems. What systems do you need? What systems need to be fixed, launched, or tweaked? Start by thinking about them manually, then work towards automating. Systems will set you free by simplifying your processes, saving time, and boosting efficiency. Here are three actions you can take right now to set yourself up for success:
Gain the knowledge you need
Our eBook, Building a Giant: The Giant Maker's Guide to Digital Marketing, is a comprehensive guide with over 130 pages packed full of the exact frameworks and strategies we've used to grow businesses. It's filled with examples, images, and graphics to help you understand every step. This is where to start to become a digital marketing pro. Our approach is removing distractions–following the plan and trusting the process. Check it out here.
Get the right tool
If you're looking for a tool that will make a real difference, it's The Giant Maker OS. This digital marketing software powers everything from website building, email and SMS marketing, AI chatbots, social media scheduling, and an innovative CRM to payments, invoicing, contracts, and calendar management. Think of it as your hardest-working employee, running 24/7. Plus, there are many more features to explore, and you can try it all with a 30-day free trial. Watch the demo and try it here.
Subscribe to our free newsletter
The most important step now is to subscribe to our newsletter. It's designed to make you a more brilliant businessperson every week with valuable insights and strategies. When you receive your first newsletter, we'll link you directly to our eBook, software, and other helpful resources and guides. Don't miss out–invest 3 seconds to subscribe and take the first step toward your new future.
Our first edition will give you the Top 10 Simple Things You Need to Know to Start or Get Unstuck. Do you want to become a Giant Maker? Subscribe to Giant Maker Press, our newsletter, and don't be too busy to be great. Take the first step toward unlocking your potential today. Subscribe here.
Tanisha Taylor, Financial & Life Coach
Tanisha Taylor is an inspirational leader in financial, life, and ministry wellness. Her journey, sparked by a childhood money encounter with her grandfather, has led her to a profound understanding of the impact of money on individuals' lives. Her mission, 'Control your money relationship, 'is a testament to her dedication to helping others create healthy and sustainable relationships with money and business.
Thank You Author Credit Rodriquez Bailey Jr
