The Naked Truth About Coaching and What Actually Works
- Brainz Magazine
- May 19
- 5 min read
Written by Rebecca T Dickson, Leadership Coach
Rebecca T Dickson is recognized as one of the most transformational leaders in the world. She is the founder of The Yes Method, teaching leaders how to feel and process emotions; an intuitive author, a horse medicine practitioner, and a huge fan of nature-based therapies.
Coaching is everywhere, on your feed, in your inbox, and likely in your inner circle. But behind the polished testimonials and promises of transformation, what actually works in coaching? This article strips away the hype and dives into hard coaching research, revealing the real science behind results. If you're tired of vague success stories and want to know what truly drives coaching effectiveness, you're in the right place.
Hard research on what coaching actually delivers
Tired of the fluffy promises and Instagram-ready coaching testimonials? Let's cut through the crap and look at what the science actually says about the impact of coaching. I've dug through the research to expose what works, what doesn't, and what nobody in the coaching industry wants to admit.
Yes, coaching actually works (but not how you think)
Here's the truth: Multiple meta-analyses confirm coaching does create real results. This isn't just marketing hype. It's verified through rigorous scientific research published in academic journals. Studies in the Journal of Positive Psychology show significant positive effects across performance, well-being, coping, work attitudes, and goal-directed self-regulation.
The research identifies the biggest impacts in:
Goal achievement: The strongest impact is in clients reaching their goals
Self-efficacy: Substantial improvement in clients' confidence and perceived capability
Performance: Measurable improvements in objective performance as rated by others
Psychological capital: Enhanced resilience, optimism, and psychological resources
For executives and organizations, meta-analyses show coaching delivers concrete business outcomes. Research in the International Journal of Evidence Based Coaching and Mentoring confirms that evidence-based approaches produce big ROI. This isn't fluffy, feel-good stuff. It’s empirically demonstrated in results.
Not all coaching approaches are created equal
Here's where it gets interesting. The peer-reviewed research exposes clear winners and losers in coaching effectiveness.
The blend is better than the pure
Coaches who rigidly stick to one approach are getting their butts kicked by those who blend multiple methods. A meta-analysis published in the Journal of Work-Applied Management shows that coaches who integrate different frameworks significantly outperform one-trick ponies.
The most effective coaches blend:
Techniques that address how you think (cognitive-behavioral approaches)
Methods focused on leveraging your strengths (positive psychology elements)
Approaches that consider your full context, including values, motivations, and environment
And these aren't therapists in disguise. They're coaches who've bothered to learn evidence-based tools from psychology and then apply them within appropriate coaching boundaries. They focus on performance and achievement, not healing emotional wounds.
Behavior change beats mindset masturbation
While endless mindset work dominates coaching on social media, the evidence from Frontiers in Psychology favors coaches who focus on behavior change.
Studies show coaching has a stronger impact on what clients do than on how they think or feel
This is why so many "manifestation" approaches leave clients with nice feelings but no results. Behavior-focused coaching delivers what mindset coaching only promises.
The coach's background matters more than you think
Contrary to popular belief, research in the Journal of Occupational and Organizational Psychology found that internal coaches (those working within a client's organization) often outperform independent coaches. This challenges the assumption that an outsider's perspective always wins.
And here's another truth bomb from the same research: coaching is equally effective whether done face-to-face or online. The approach matters far more than how it's delivered.
The dark side: What nobody admits about coaching research
The coaching industry has a dirty secret. Unfortunately, many of the studies aren't that great.
Weak methods: As noted by researchers in Frontiers in Psychology, many studies lack proper controls or have tiny sample sizes.
Mismatched measurements: The journal PMC documents how researchers often fail to explain why specific coaching approaches should or could affect specific outcomes.
No long-term follow-up: Few studies check if results last after coaching ends, a critical gap identified by multiple research reviews.
Vague reporting: Many don’t adequately describe what coaching approach was used, making it impossible to know what actually worked.
What actually drives coaching success
Through all the research noise, several mechanisms consistently drive coaching effectiveness:
Clear goals and brutal accountability: Multiple independent studies consistently show the strongest effects of coaching are for goal-setting and structured accountability.
Structured reflection: Empirical evidence (tangible proof via observation) shows that forcing clients to examine their patterns leads to breakthrough insights.
Psychological safety: Research confirms this creates space for uncomfortable truths. Clients will tap into things they may have never admitted elsewhere when they feel safe and protected. The result is a massive unburdening and the ability to move forward that was previously lacking.
Customization: Studies demonstrate that approaches tailored to individual clients outperform standardized methods. In other words, mix your modalities and meet your client where she’s at. Sticking to a script or checklist won’t cut it.
What this means for you
If you're a coach, here's how to stay cutting edge
Become a method mixer: Stop clinging to one system. The research is clear. Coaches who integrate multiple evidence-based approaches outperform the rest. Your certification program isn't a religion.
Focus on behavior change: All the mindset work in the world means nothing if your clients aren't doing things differently. Safely push for concrete actions.
Obsess over goals and results: Your warm, fuzzy conversations are worthless without progress. Structure coaching around clear, measurable objectives and track them religiously.
Measure your impact ruthlessly: Stop hiding behind "it's too subjective to measure." Create before-and-after metrics for every client and use them to refine your approach.
Get comfortable with discomfort: The best coaches create safety for hard conversations. If you're never making clients uncomfortable, you're not doing your job.
Develop psychological literacy: You don't need to be a therapist, but you damn well should understand how humans actually work. Invest in solid training on evidence-based psychological principles.
Stay educated on research: Follow coaching journals and research, not just Instagram influencers. The science of behavior change evolves constantly, and you need to evolve with it.
The raw truth: Power in coaching
The most powerful transformation doesn't come from comfortable lies but from confronting reality. Research confirms coaching works, but not all approaches deliver equal results.
Your power as a coach comes not from pretending everything works, but from wielding what actually does. By embracing evidence while maintaining the human connection, you transform coaching from a feel-good indulgence into a life-changing force.
That's not just good for clients. It's how we build a coaching industry that's respected rather than ridiculed.
This article draws from meta-analyses and studies on coaching effectiveness published in peer-reviewed journals including the Journal of Positive Psychology, Journal of Occupational and Organizational Psychology, Frontiers in Psychology, and the International Journal of Evidence Based Coaching and Mentoring.
Rebecca T Dickson, Leadership Coach
Rebecca T Dickson is recognized as one of the most transformational leaders in the world. She is the founder of The Yes Method, teaching leaders how to feel and process emotions – and rise. During her 16 years in the coaching industry, she has served tens of thousands of clients globally. The mission: Be yourself.
