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Rooted In Heritage – A Personal Journey Of Embracing Culture And Preserving Identity

Beth Rohani leads the No. 1 moving company serving the Houston Multi-Family Industry and her company is considered one of Top 3 Best Rated Moving Companies in Houston. As a first-generation Iranian-American, former TV news assignments editor and CEO of a transportation and logistics-based business in a male-dominated industry.

 
Executive Contributor Beth Rohani

Growing up as a first-generation Iranian American, my parents made it a priority to instill in my brother and me a deep connection to our roots, language, and culture. Looking back, I recall the early days when my Dad, armed with books from Iran at a first or second-grade level, attempted to teach us Farsi. Little did we know then how these lessons would shape our understanding of identity and the significance of embracing one's cultural heritage.


A young lady leaning against the wall smiling, posing while holding her hair

I can vividly remember those moments when my dad would patiently guide us through the basics, teaching us the Farsi alphabet with books that felt like treasures from across the globe. We started with simple sentences like "Baba Aub Daud," meaning "Dad gave water." However, being mischievous youngsters, my brother and I decided to put our creative spin on things, turning innocent phrases into unintentional comedic gold.


Our innocent sentences took a humorous turn when "Baba Aub Daud" transformed into "Dad passed gas" or "Dad gave air." We would go to class the next day, sharing our hilariously modified sentences, much to the amusement of our classmates. Little did we realize then the frustration our dear father felt, as he saw his genuine efforts to impart our cultural heritage met with giggles and laughter.


As we navigated through these language lessons, it became apparent that our Dad was investing not just in our linguistic abilities but in our connection to our Iranian identity. He envisioned a future where we, as adults, would appreciate the richness of our culture, language, and traditions. It's only now, as an adult myself, that I fully grasp the importance of the time and effort my father invested in us.


While I may not have reached fluency in Farsi, I can proudly speak, read, and write at a second or third-grade level. Looking back on my journey, I find myself wishing I had seized the opportunity to delve deeper into the language and fully embrace the cultural wealth it holds. However, the experiences of my youth have left an indelible mark on me, instilling a sense of pride in my Iranian heritage.


Embracing one's culture is not just about language; it encompasses traditions, customs, and a sense of belonging that shapes our worldview. It serves as a bridge connecting the past, present, and future, fostering a deep appreciation for the unique tapestry of one's heritage. In a world that often emphasizes assimilation, holding onto our cultural roots becomes an act of resistance and celebration.


Preserving our cultural identity is not just for ourselves but for the generations that follow. It provides a sense of continuity, enabling us to pass down the stories, values, and traditions that define who we are. Embracing our culture is a powerful way to enrich our lives, broaden our perspectives, and contribute to the diverse mosaic of humanity.


As I recall the humorous language lessons of my childhood, I realize that my father's efforts were not in vain. They laid the foundation for a lifelong journey of cultural exploration and appreciation. Today, I stand proudly as an Iranian American, grateful for the enduring connection to my roots and the invaluable lessons learned through the laughter-filled language sessions of my youth.


Embracing your roots: A guide to cultivating cultural connection


Step 1

Reflect on Your Heritage Take a moment to understand your cultural background. Understand the significance of your roots and how they have shaped your identity. Acknowledge the value of preserving your heritage for yourself and future generations.


Step 2

Language Appreciation Just as my Dad introduced me to Farsi, explore your native language or ancestral language. Take language classes, use language-learning apps, or engage with native speakers to enhance your proficiency. Embracing your language is a gateway to understanding cultural nuances and expressions.


Step 3

Connect with Elders Speak to your elders about family history, traditions, and customs. Their stories offer a unique perspective on your cultural heritage. Take notes, ask questions, and absorb the wisdom they share. This connection provides a bridge between generations and strengthens your ties to your roots.


Step 4

Participate in Cultural Events Attend cultural events, festivals, and gatherings within your community. Immerse yourself in the music, dance, and cuisine of your heritage. These experiences foster a sense of belonging and allow you to connect with others who share a similar background.


Step 5

Explore Traditional Cuisine Delve into the culinary delights of your culture. Learn to cook traditional dishes or visit local restaurants that serve authentic cuisine. Sharing meals with family and friends becomes a ritual that connects you to your roots and evokes a sense of nostalgia.


Step 6

Display Cultural Artifacts Incorporate cultural artifacts, symbols, or artwork into your living space. These visual reminders serve as constant connections to your heritage. They not only decorate your surroundings but also provide opportunities for conversations about your culture with others.


Step 7

Celebrate Traditions Participate actively in cultural celebrations and traditions. Whether it's religious ceremonies, holidays, or annual rituals, engage wholeheartedly. Share these experiences with friends and family, making them a cherished part of your life.


Step 8

Document Your Journey Keep a journal or create a digital record of your cultural exploration. Document your language-learning progress, cultural discoveries, and personal reflections. This not only helps you track your growth but also serves as a meaningful legacy for future generations.


Step 9

Join Cultural Organizations Explore local cultural organizations or online communities related to your heritage. These groups often organize events, discussions, and activities that provide a platform for like-minded individuals to connect and celebrate their shared roots.


Step 10

Pass It On Share your cultural knowledge and experiences with others, especially younger family members. Be an active participant in passing down traditions, stories, and the importance of cultural pride. Your efforts contribute to the preservation and continuation of your heritage.


Embracing your roots is a personal journey that unfolds over time. By incorporating these steps into your life, you not only deepen your connection to your cultural identity but also contribute to the rich tapestry of diversity that makes our world so beautifully interconnected.


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Beth Rohani, Entrepreneur

Beth Rohani leads the No. 1 moving company serving the Houston Multi-Family Industry and her company is considered one of Top 3 Best Rated Moving Companies in Houston. As a first generation Iranian-American, former TV news assignments editor and CEO of a transportation and logistics based business in a male-dominated industry, Beth embraces the stereotypes while inspiring and mentoring others to build a successful business with a balance to live their best life.

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