top of page

How To Approach Assertiveness When You Hate Confrontation

  • Writer: Brainz Magazine
    Brainz Magazine
  • Jul 7, 2021
  • 3 min read

Written by: Mariela De La Mora, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

ree

Does the idea of confronting something that’s bothering you make you anxious? Do you find yourself dancing around your words, only to leave unsure whether you really got your point across?


This feeling is why, for the first 10 years of my career, I avoided leading teams. My people-pleasing tendencies kept me from it because I never wanted to rock the boat.

ree

I associated being assertive with confrontation. It’s because assertiveness was not taken well in my Latino household. And it’s similar for a lot of people of color and immigrant descendants - especially if, as a child, you felt responsible for a parent’s emotions, or you took on the role of the family mediator.


First, let’s discuss assertiveness is and what it isn’t:


  • Assertiveness lies between passive and aggressive

  • Assertiveness is both clear AND compassionate

  • Being assertive is about expressing yourself clearly, rather than something you do ‘against’ another person

  • It can be a constructive way to move difficult situations forward without compromising your boundaries

  • It is often the kindest course of action, rather than letting tensions and resentment bubble under the surface.


Key things to remember about assertiveness:


  • Having direct conversations is where real growth happens

  • Focus on facts, not feelings. For example: “I’ve noticed that (A). What I really need is (B). Can you talk to me about what’s happening? How can we get there?”

  • Don’t do it over text, email, or any other messaging service. Facetime is important but especially in these instances.


No one is asking for you to know it all. Successful leaders never assume they know it all. But they DO take the time, care and attention to flag something up when it feels off.


Maybe something isn’t working and needs to be addressed. Or perhaps someone is going through a hard time personally, which is affecting their work. These conversations may feel uncomfortable, but they are necessary.


And assertiveness isn’t just helpful when leading teams. Being assertive is a core communication skill, and one we need to apply in all areas in our life - in work, relationships, and our families.


Various studies conducted by the Mayo Clinic also prove that assertiveness can help boost your self-esteem and help with stress management. So, it really is in your best interest to practice healthy and respectful assertiveness in your day-to-day life.


Just remember that being assertive is based on mutual respect, and should feel like an act of kindness to both sides. Not because you are giving in, but because you are being direct and clear with compassion.


Follow me on LinkedIn, Instagram, or visit my website for more info!


ree

Mariela De La Mora, Executive Contributor Brainz Magazine

Mariela is a Life Coach and certified EQ Leadership Coach who helps women of color become powerhouse leaders of purpose-driven brands. Her mission is to help women of color break glass ceilings by healing the generational trauma and cultural conditioning holding them back from becoming the leader they can be.


She was named one of the top 10 leadership coaches by Yahoo Finance and has coached 6 and 7-figure CEOs and even leaders in the United Nations.


She previously spent 15 years in marketing while leading teams across the globe. As a 1st generation Mexican American, she was often the only woman of color in senior leadership and had to break past systemic and mindset barriers to do it.


She now helps women bridge that gap through trauma-informed life coaching and emotional intelligence development, so they can fully step into their power and lead with intention.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why It’s Time to Ditch New Year’s Resolutions in Midlife

It is 3 am. You are awake again, unsettled and restless for no reason that you can name. In the early morning darkness you reach for comfort and familiarity, but none comes.

Article Image

Happy New Year 2026 – A Letter to My Family, Humanity

Happy New Year, dear family! Yes, family. All of us. As a new year dawns on our small blue planet, my deepest wish for 2026 is simple. That humanity finally remembers that we are one big, wonderful family.

Article Image

We Don’t Need New Goals, We Need New Leaders

Sustainability doesn’t have a problem with ideas. It has a leadership crisis. Everywhere you look, conferences, reports, taskforces, and “thought leadership” panels, the organisations setting the...

Article Image

Why Focusing on Your Emotions Can Make Your New Year’s Resolutions Stick

We all know how it goes. On December 31st we are pumped, excited to start fresh in the new year. New goals, bold resolutions, or in some cases, a sense of defeat because we failed to achieve all the...

Article Image

How to Plan 2026 When You Can't Even Focus on Today

Have you ever sat down to map out your year ahead, only to find your mind spinning with anxiety instead of clarity? Maybe you're staring at a blank journal while your brain replays the same worries on loop.

Article Image

Why Christmas Triggers So Many Emotions, and How to Navigate the Season with More Ease

Christmas is supposed to be “the most wonderful time of the year,” yet many people feel overwhelmed inside, anxious, or alone as the holidays approach. If you find yourself dreading family...

Why Wellness Doesn’t Work When It’s Treated Like A Performance Metric

The Six-Letter Word That Saves Relationships – Repair

The Art of Not Rushing AI Adoption

Coming Home to Our Roots – The Blueprint That Shapes Us

3 Ways to Have Healthier, More Fulfilling Relationships

Why Schizophrenia Needs a New Definition Rooted in Biology

The Festive Miracle You Actually Need

When the Tree Goes Up but the Heart Feels Quiet – Finding Meaning in a Season of Contrasts

The Clarity Effect – Why Most People Never Transform and How to Break the Cycle

bottom of page