Aligning Sales With Feminine Energy For Growth – Interview With Dr. Murielle Thezenas
- Brainz Magazine
- Jan 8, 2025
- 5 min read
For many female entrepreneurs, sales and closing are synonymous with pressure and manipulation, that slows down their expansion.
Dr. Murielle created the ©Love Closing to teach these professionals to appropriate the keys of an ethical closing, aligned with their energies and sacred feminine, enabling them to master their sales, grow their revenue, and achieve financial freedom.
©LoveClosing places the female entrepreneur and her values at the heart of a simplified sales process, driven by love—the most powerful energy for ethical negotiations and sales.
Dr. Murielle THEZENAS is renowned for having trained over 800 female entrepreneurs in her proprietary ©LoveClosing method: she is one of the Top 15 Coaches in Paris by Influence Digest Media.
Dr. Murielle Thezenas, PhD Mindset Business Mentor Coach
Introduce yourself! Please tell us about you and your life, so we can get to know you better.
Dr. Murielle THEZENAS, Ph.D., Business Mentor Coach, and Top 15 Coach Paris 2023, is originally from Guadeloupe (French West Indies) and now resides in Paris, France, alongside her grandchildren, who are a constant source of inspiration and motivation in her life.
Using her proprietary ©LoveClosing method, she helps solo female entrepreneurs (coaches, trainers, consultants, and freelancers) overcome their struggles with sales and build financial freedom.
As a certified closer since 2019, Dr. Murielle initially faced resistance to traditional closing techniques from her clients, who found them too aggressive and lacking in ethics. This led her to create ©LoveClosing, an ethical and respectful method that has empowered more than 800 female entrepreneurs to multiply their sales through conscious, aligned closing techniques that respect their energy and feminine strengths.
Dr. Murielle THEZENAS is the founder and CEO of JETHRO Consulting, a development strategy consulting firm and professional training organization. She is also a Mindset and Business Mentor for Female Entrepreneurs, Certified Closer, Creator of ©LoveClosing, Business Developer, LinkedIn Business Trainer, and Public Speaker.
She is the creator of the seminar "LE FRIC C'E$T CHIC Wealth & Money of Women Entrepreneurs RIKI," an event dedicated to the financial growth of women entrepreneurs, featuring conferences on different levers of entrepreneurial financial freedom.
In 2023, she was recognized as one of the Top 15 Coaches in Paris by Influence Digest Media, a testament to her impact and excellence in coaching.
Passionate about promoting women’s leadership, empowerment, financial freedom, and entrepreneurial sisterhood, Dr. Murielle is the founding President of the Réseau Femmes Inspirantes (Inspirational Women’s Network), which boasts over 22,000 members. She also serves as the France Country Chair of the G100 Oneness and Wisdom Wing and is the author of the book "Dans les Chaussures de 16 Entrepreneures," which became an Amazon bestseller upon its release.
What inspired you to start this business, and how did you get started?
Dr. Murielle THEZENAS has always had an entrepreneurial spirit, but one pivotal realization truly shaped her commitment.
As a Sales Manager, she led teams of salespeople who, like her, enjoyed selling. Most of them were men. At the time, this gender imbalance didn’t catch her attention.
However, when she became a Business Coach in 2016, she was surprised to discover that many of the women she worked with had a deep aversion to sales. She struggled to understand why until she realized something crucial. While she had worked with countless men who felt comfortable selling, there had always been very few women on her teams.
That’s when she identified this additional challenge holding women back. Selling requires boldness, confidence, control, and leadership, qualities that many women hesitate to embrace. This reluctance catches up with them when they become entrepreneurs.
Frustrated by seeing yet another talented woman sabotaging her own success during negotiations, Dr. Murielle decided to take action. She dedicated herself to helping women turn sales into their new zone of genius. This led her to train as a closer and eventually create her ©LoveClosing method. This passion continues to drive her today.
What are your main products or services, and what sets them apart from those of your competitors?
Dr. Murielle THEZENAS stands out by training female entrepreneurs in sales, closing, and her proprietary ©LoveClosing method.
Her goal is to equip these professionals with the tools they need to multiply their sales and achieve financial freedom independently and in alignment with their values. Her training is not about turning them into closers seeking sales missions; it empowers them to master all the keys to ethical persuasion and closing while staying true to their personalities and principles.
Dr. Murielle believes that love dissolves fear and is the most powerful energy we can harness. This belief is the foundation of her work and a key differentiator of her method. Many of her clients initially viewed closing as synonymous with pressure and hard selling. ©LoveClosing places the entrepreneur, along with her values, at the heart of the sales process, driven by love.
Love for oneself helps the entrepreneur honor the value of her offer.
Love for others ensures persuasion tools are never misused as manipulation and that the prospect's boundaries are respected.
Love for sales transforms this skill into an ally for the success of her business.
Her target audience includes solo female entrepreneurs – coaches, trainers, consultants, and freelancers – aged 40 and above. These women are experts in their fields but feel stuck when it comes to sales. They may dislike or fear selling but are willing to challenge their limiting beliefs to take ownership of their sales processes and achieve abundance.
Her programs, conducted in French, provide comprehensive support through every key stage of the sales cycle. They cover everything from prospecting to closing, addressing objections, negotiation, ethical persuasion techniques, high-ticket offer creation, mindset alignment, and more. These programs are eligible for professional training funding.
How do you stay up-to-date with the latest industry trends and technologies, and how do you incorporate them into your business strategies?
For Dr. Murielle THEZENAS, an entrepreneur's learning curve is endless. Entrepreneurs who fail to embrace modern tools for productivity significantly limit their growth potential.
Adapting to the digital world, mastering technology, and embracing AI are all signs of an agile mind. These traits demonstrate a mindset that views change as an opportunity rather than a barrier.
Since the global crisis of 2020, Dr. Murielle has committed to continuous learning to stay at the top of her game. This is also something she instills in her clients, many of whom are over 40 and often feel overwhelmed by new technologies. She teaches them how to embrace these tools to empower their businesses and themselves.
Tell us about a pivotal moment in your life that brought you to where you are today.
The day Dr. Murielle THEZENAS officially named her method ©LoveClosing was an unforgettable moment.
Initially, although ©LoveClosing came to her mind immediately, she avoided using it. Who associates sales with love, after all? While she often referenced love stories when explaining her method, she feared the name might be too bold. Instead, she called it Soft Closing.
But over several months, the feedback from her clients was consistent. They kept talking about love. They shared how they had started loving sales, loving their energy, loving their closing calls, and loving steering their businesses with confidence.
It was astonishing!
The energy of love was breaking down barriers and shattering glass ceilings, paving the way for these women’s success.
Dr. Murielle realized she needed to align with her method’s essence. ©LoveClosing became an aligned, love-driven, and ethical way to close.
Read more from Dr. Murielle Thezenas
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