7 Biggest Mistakes Business Owners Make with Hashtags That is Costing Them Exposure!

Written by: Stephanie Pye, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise

Hashtags don’t work, they’re no good!! The algorithm has changed and it’s glitchy! These are just some of the comments I was getting, so it was time to debunk the myths and lay it out and clear the air! When used properly, hashtags can help you reach thousands, if not tens of thousands of people (FOR FREE!!!). You’re probably thinking, that’s great, but why would I even want that?

What does more reach do for you?

  • ➡️More eyes on you

  • ➡️More eyes on your profile

  • ➡️More eyes on your products and services

Let’s talk about the 7 biggest mistakes people are making with hashtags RIGHT now!

1. Not using them at all

I see this all too often, accounts not even using them at all, but if you’re not sure how to use them correctly, which ones to use and when, it can be a little overwhelming.

2. Not using all 30 hashtags

Each hashtag you don’t use is a missed opportunity of an audience base.

3. Using hashtags that your competitor uses not your ideal audience

The last thing we want to be doing is attracting our competitors use, let’s use Hashtags your ideal audience uses.

4. Not engaging with the hashtags

If you work for IG, IG works for you!

5. Using hashtags that are too big and you get lost

If the hashtag is too saturated, you will get filtered down so quickly it is not effective.

6. Using the same hashtags every post

Keep them relevant but rotate through your day.

7. Not doing hashtag research and throwing hashtags together on the fly

This is not efficient or effective – Plan once, build your sets, and then just copy them over.

If you want to learn how to do this correctly and reach thousands, if not tens of thousands of accounts through your posts, then check out and click on the link to my website. My brand new Hashtags mini-course is now LIVE!

This mini course is suitable for complete beginners, or those whose hashtags just aren’t working. Only check it out if you want your hashtags to start working for you!

Follow me on Instagram and visit my website for more info!

Read more from Stephanie!