7 Biggest Mistakes Business Owners Make with Hashtags That is Costing Them Exposure!
Written by: Stephanie Pye, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise
Hashtags don’t work, they’re no good!! The algorithm has changed and it’s glitchy! These are just some of the comments I was getting, so it was time to debunk the myths and lay it out and clear the air! When used properly, hashtags can help you reach thousands, if not tens of thousands of people (FOR FREE!!!). You’re probably thinking, that’s great, but why would I even want that?
What does more reach do for you?
➡️More eyes on you
➡️More eyes on your profile
➡️More eyes on your products and services
Let’s talk about the 7 biggest mistakes people are making with hashtags RIGHT now!
1. Not using them at all
I see this all too often, accounts not even using them at all, but if you’re not sure how to use them correctly, which ones to use and when, it can be a little overwhelming.
2. Not using all 30 hashtags
Each hashtag you don’t use is a missed opportunity of an audience base.
3. Using hashtags that your competitor uses not your ideal audience
The last thing we want to be doing is attracting our competitors use, let’s use Hashtags your ideal audience uses.
4. Not engaging with the hashtags
If you work for IG, IG works for you!
5. Using hashtags that are too big and you get lost
If the hashtag is too saturated, you will get filtered down so quickly it is not effective.
6. Using the same hashtags every post
Keep them relevant but rotate through your day.
7. Not doing hashtag research and throwing hashtags together on the fly
This is not efficient or effective – Plan once, build your sets, and then just copy them over.
If you want to learn how to do this correctly and reach thousands, if not tens of thousands of accounts through your posts, then check out and click on the link to my website. My brand new Hashtags mini-course is now LIVE!
This mini course is suitable for complete beginners, or those whose hashtags just aren’t working. Only check it out if you want your hashtags to start working for you!
Stephanie Pye, Executive Contributor Brainz Magazine
Stephanie Pye is an Internationally sought after Time Management and Instagram Coach, with a passion for helping women in business, particularly mums become more productive, more profitable and monetise Social Media. She teaches them, they too, can have it all. As a mum of young children herself, she knows the importance of adaptive planning, a strong why, a strong vision and to focus her daily activities on getting her closer to the vision. She has helped women all over the world gain clarity, balance and become more productive in their business.