5 Things You Should Know About Marketing A High-Ticket Offer

Updated: Jul 1

Written by: Sunu Philip, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

If you’re a coach, consultant, or online service provider, one of the best ways to supercharge your business is by offering high-ticket packages.

That way, you only need to sell a few of them each month, work with fewer clients, and give them more value while also freeing up your time for other priorities.

Raising your rates and moving your offers to premium prices is a big step. One that requires stepping out into the unknown.

You have to really believe in yourself and be confident that you can do this. When you know for sure that you are capable and people trust you enough to invest in you, nothing can stop you.

If you’re planning to start marketing your high-ticket offers, here are a few things you should know.

1. High-ticket offers are subjective

The value of a high-ticket offer may vary from person to person. What you consider high-ticket, might not be considered high enough for someone else.

According to me, a high-ticket offer is anything costing more than £3K. But for another person, a £300 or £1000 offer may be considered high-ticket.

And for someone else, £1000 offers are on the lower spectrum, and they might consider £100K to be high-ticket.

It’s all very subjective, so you don’t have to exactly define what range qualifies as high-ticket.

Choose to go ahead with whatever the term “high-ticket” means to you, rather than abiding by what others tell you it is. You should do what feels right for you at this moment in your business journey.

You don’t have to limit yourself to your current packages. As your business grows, you can increase your rates and push the high-ticket ceiling further.

As you gain experience over the years, you’re learning,