5 Things You Should Know About Marketing A High-Ticket Offer

Written by: Sunu Philip, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

If you’re a coach, consultant, or online service provider, one of the best ways to supercharge your business is by offering high-ticket packages.

That way, you only need to sell a few of them each month, work with fewer clients, and give them more value while also freeing up your time for other priorities.

Raising your rates and moving your offers to premium prices is a big step. One that requires stepping out into the unknown.

You have to really believe in yourself and be confident that you can do this. When you know for sure that you are capable and people trust you enough to invest in you, nothing can stop you.

If you’re planning to start marketing your high-ticket offers, here are a few things you should know.

1. High-ticket offers are subjective

The value of a high-ticket offer may vary from person to person. What you consider high-ticket, might not be considered high enough for someone else.

According to me, a high-ticket offer is anything costing more than £3K. But for another person, a £300 or £1000 offer may be considered high-ticket.

And for someone else, £1000 offers are on the lower spectrum, and they might consider £100K to be high-ticket.

It’s all very subjective, so you don’t have to exactly define what range qualifies as high-ticket.

Choose to go ahead with whatever the term “high-ticket” means to you, rather than abiding by what others tell you it is. You should do what feels right for you at this moment in your business journey.

You don’t have to limit yourself to your current packages. As your business grows, you can increase your rates and push the high-ticket ceiling further.

As you gain experience over the years, you’re learning, applying and getting results. This means your business is expanding and you can start charging higher rates.

Your offer can double, triple, or even quadruple in value. That's perfectly alright because that's how it should be.

2. You don’t have to be everywhere

There’s a false expectation that you need to be active on all the social media channels if you want to sell your high-ticket offers. Let me just say, you don't have to be present on all the online mediums.

You don’t have to try your hand at all the latest social networks. Pick one place where your ideal client hangs out and start serving your audience there from your heart. This could be Instagram, LinkedIn, your Facebook group or profile.

Once you start getting enough traction, you can add on to other social media channels. You can also streamline your social media tasks and outsource them to your team if you’d like. You don't have to feel guilty that you’re not maintaining an active presence everywhere online.

3. You don’t have to be visible all the time

This is yet another unreasonable expectation that’s often placed on business owners. It’s birthed out of a fear that if you’re not visible on social media all the time, your engagement will drop and people won’t see your high-end offers.

While it’s true that you have to show up consistently, you get to define your online posting schedule. You don’t have to compare your online activity with others who are acing it out there.

Whether you choose to post 5 times a day or 5 times a week, choose to do what feels right to you. When your community sees the real you and the value you bring them through your social media presence, they’ll appreciate your genuineness and start trusting you.

4. Don’t play it safe

It’s easy to stick with what you’re comfortable with. No one wants to leave behind what feels good and satisfying. Going outside the comfort zone feels unsafe.

The fear of leaving the familiar behind comes out in full force when you want to create bigger premium packages or increase your pricing. You might even sabotage yourself because you feel that the next step is not safe.

So whenever you’re thinking of going to the next level with your high-ticket offers, ask yourself if you’re trying to play it safe.

If you feel any kind of fear or reluctance, ask yourself where it’s all coming from. Tune into why you’re doing it, dispel your fears one by one, and forge ahead with your best foot forward.

5. You can’t catch a whale with a fishing rod

Let me preface this by saying I’m just using a whale as an example and I do not condone whaling or any kind of violence.

When you’re trying to catch bigger fish, your usual equipment might not do the job. You’ll need a different strategy, a better approach.

These big fish might even be hanging out at a different fishing spot and it might take days to spot one.

When you’re trying to hook in leads for your high-ticket offers, you have to find out where they are and spend time there. Discover what their unique needs are and provide something valuable to reel them in.

You’ll have to rejig your entire lead magnet funnel strategy and spread it out over several weeks/months to get your ideal client in a place where they’re ready to invest in your premium package.

It will take some time and effort, but it’s not impossible.

Need help setting up a streamlined lead magnet funnel that will bring in more leads for your high-ticket offer? I’d be happy to help.

To know more about me and my work, please visit my website.

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Sunu Philip, Executive Contributor Brainz Magazine Sunu is an international lead magnet expert specializing in creating a lead magnet and launch funnels that help coaches and consultants consistently sell their high-ticket offers with ease. She has been in the digital marketing industry for the last 12+ years, working with varied industries, and has helped her clients generate £3 Million+ yearly income through SEO and inbound marketing strategies. A high-school teacher turned online marketing consultant, Sunu is passionate about supporting people who love to transform the lives and businesses of their clients. Over the past 2 years alone (since she embraced the title ’The Lead Magnet Lady’), Sunu has helped hundreds of entrepreneurs and small business owners share their story, build their tribe, increase their impact, and get more leads and sales by designing and setting up an efficient lead magnet and launch funnels for their businesses.