Written by Anastasia Schenk, Pediatric Feeding Specialist/Integrative Nutrition Anastasia Schenk is a Pediatric Feeding Specialist and Integrative Nutrition Health Coach. She supports children from starting solids to young adulthood with evidence-based strategies for ARFID, picky eating, gut health, immune support, allergy prevention, and chronic inflammation. A baby’s brain is the most exquisite construction project on Earth. During early childhood, the brain is in a state of radical expansion, up to one million neural connections form every second. Synapses spark like fireworks. Pathways strengthen or fade based on experience. Every new taste, texture, aroma, and mealtime interaction becomes another circuit laid in place. And yet, when it comes to feeding, we often shrink this extraordinary period into something flat and flavorless, powders and gooey drinks as meal replacements, beige purées, toddler snacks, and equipment designed for “no mess,” the same five foods on rotation. Modern baby feeding culture has become safe, convenient, and predictable, but the developing brain isn’t built for predictability. It’s built for exploration. Nutrition has always been described as fuel, but for young children, it is also instruction. The brain listens to food as closely as it listens to language, movement, and human connection. It ’s time to expand the way we think about feeding, not only to nourish the body but to design cognition itself. The brain in the highchair From the first spoonful, a child’s relationship with food becomes a full-body, full-brain experience. A simple piece of mango isn’t just mango. It’s: Sensory stimulation (texture, aroma, temperature) Emotional learning (pleasure, frustration, autonomy) Cognitive mapping (novelty, memory, pattern recognition) Motor development (pincer grasp, oral coordination) Feeding is a multisensory lesson that no supplement, no toy, no “educational app” can replace. Research in developmental neuroscience shows that taste exposure between 6-24 months profoundly influences later openness to new foods, attention, and emotional adaptability. Think of this period as the brain’s “culinary imprinting window”, the time when it learns not just what food is, but how to feel about it. When food is repetitive, overly processed, or reduced to soft, monotone purées for too long, the brain receives fewer sensory challenges. A curious eater often becomes a cautious one, not because of personality, but because the sensory landscape has been narrow. By contrast, a child who is regularly exposed to a diversity of colors, textures, shapes, and flavors receives thousands of tiny “data points,” helping the brain develop flexibility. The forgotten senses Parents often focus on taste alone, but feeding is a symphony of senses. Texture trains fine motor skills, oral motor strength, speech musculature, and sensory tolerance. Color and visual contrast support visual processing, pattern recognition, and curiosity. Aroma and temperatures activate memory and emotional learning structures in the hippocampus. Sound, the crunch of a carrot, the fizz of a fermented drink, contributes to multisensory integration. Children don’t simply eat with their mouths. They eat with their whole sensory systems, and those systems shape cognition. When early meals are limited to smooth textures or narrow sensory profiles (a common path in picky eaters, ARFID (avoidant/restrictive food intake disorder), or after prolonged purée use), sensory integration weakens. The brain becomes less tolerant of novelty, a dynamic that affects both food and non-food experiences. As a pediatric feeding specialist, I see this daily, children who are described as “picky” or “fearful” often simply lack the sensory diet they needed for the brain to feel safe exploring. Nutrients that build minds While sensory experience shapes neural circuits, nutrients act as the literal building materials. DHA (Omega-3s): Supports flexible neural membranes and rapid signal transmission. Linked to attention, memory, and emotional regulation. Found in fatty fish, algae oil, and eggs. Iron & Zinc: Critical for myelination, the brain’s wiring insulation, and for dopamine production, the neurotransmitter of curiosity and motivation. Choline: Essential for acetylcholine, the neurotransmitter of learning and memory, found in eggs, liver, and some beans. Folate & B12: Run the methylation “switchboard” that determines which developmental genes activate during brain growth. Antioxidants & Polyphenols: Protect neurons from inflammation and oxidative stress, and support mental stamina. Protein & Essential Amino Acids: Provide the raw materials for neurotransmitters, structural brain proteins, and energy stability. But the real magic lies in diversity. A varied diet supports a rich gut microbiome, the microbial ecosystem that produces neurotransmitters like serotonin (up to 90% produced in the gut). The microbiome is increasingly seen as an extension of the brain itself. A diet of rainbow foods builds a rainbow mind. Emotional nutrition: Feeding curiosity, not compliance Parents often describe feeding as a battle of wills. But for the child, mealtime is an early laboratory of autonomy. The emotional patterns formed around food, pressure, freedom, exploration, shame, joy, leave traces in the developing brain. Offer, don’t force: When children feel pressured, the amygdala (the brain’s fear center) activates, suppressing appetite and exploration. Normalize repetition: The brain loves familiarity before novelty. It may take 20+ exposures for true acceptance. Licking and smelling counts as much as biting and chewing! Model curiosity: A parent’s facial expression and language shape the child’s neural response to new foods through mirror neurons. Allow sensory play: Touching purée, smelling herbs, smashing peas with fingers, these aren’t “bad habits.” They’re sensory literacy. A child who feels safe, autonomous, and curious at the table is learning skills that extend far beyond nutrition. These are the same circuits that later support creative thinking, resilience, and adaptability. Every mealtime is a tiny leadership lesson for the brain. Designing a cognitive kitchen Instead of treating meals as chores, think of them as small sensory-building experiences. A cognitively rich plate often includes: Multiple textures (soft avocado, chewy chicken, crisp cucumber) Contrasting colors to engage visual interest One small novelty, a herb, a spice, a new shape Participation, letting children sprinkle seeds or choose a color of fruit A calm environment that welcomes exploration rather than speed This is not complicated. It does not require Michelin-star plating. It simply requires intention and commitment. Think of yourself as the architect of your child’s sensory world. The future of feeding We are living in a moment obsessed with cognitive enhancement. Adults chase nootropics, microdosing, and neuro-biohacking. But the truth is almost comically simple: The most powerful cognitive enhancer is early childhood nutrition. Everything else is a footnote. Despite this, early feeding is often the last frontier in wellness. Doctors tell us what not to give (sugar, processed foods), bloggers teach us how to make 100 different banana pancakes… But we rarely see what feeding could be, a daily, joyful act of shaping the brain for curiosity, emotional intelligence, and healthy risk-taking. Imagine if pediatric nutrition was treated as early cognitive architecture. Imagine if baby food companies prioritized sensory and cognitive richness instead of convenience. Imagine if daycare menus were designed with neurodevelopment in mind. Family longevity doesn’t begin with anti-aging clinics. It begins at the highchair. A final thought Feeding is one of the earliest forms of communication. Long before children speak, they learn through food whether the world is predictable or surprising, safe or scary, monotonous or full of possibility. When we move beyond baby food, beyond smooth beige sameness, we teach far more than eating. We teach curiosity. We teach courage. We teach discovery. And in doing so, we nourish the most important organ they will ever have, their growing brain. Follow me on Instagram , LinkedIn , and visit my website for more info! Read more from Anastasia Schenk Anastasia Schenk, Pediatric Feeding Specialist/Integrative Nutrition Anastasia Schenk is a Pediatric Feeding Specialist and Integrative Nutrition Health Coach who reversed her own autoimmune disease through nutrition. A mother of two, she combines clinical expertise with lived experience to help families navigate picky eating, Pediatric Feeding Disorders, ARFID, gut health, and chronic inflammation. Her programs are evidence-based and rooted in real life, supporting children from starting solids to young adulthood. She is the founder of Early Eaters Club, a platform dedicated to raising resilient, adventurous eaters for lifelong health.

David Davis , lawyer and founder of Davis Immigration Law Office in Manitoba, is a distinguished professional with a GPLLM degree from the University of Toronto Faculty of Law and an LLM degree from York University Osgoode Hall. Known for his expertise in immigration and cybersecurity matters, David has made significant contributions to legal education as a guest lecturer at institutions like Robson Hall Faculty of Law and Humber College. Describe how you got into the business of immigration services. David Davis:  I completed a Master’s degree program at the University of Toronto and a second Master’s at York University this year, where I focused heavily on new technology and its intersection with immigration and privacy laws and their impact on diverse communities. My interest was piqued when I started volunteering with local organizations that assisted newcomers with settlement and legal documentation. That experience showed me how critical this work is, and I wanted to be a part of making the process smoother for others. What circumstances led you to specialize in immigration services? David Davis:  It came from my interest in wanting to help people transition into new lives, especially those fleeing adverse situations. I’ve always believed that everyone deserves a fair chance at starting over, and immigration services are where I can make that happen for others. What brought you to the field of cybersecurity? David Davis: I am fascinated with the issues that arise in our increasingly digital world. Cybersecurity is a rapidly evolving field, and I was drawn to it because it intersects with privacy, data protection, and ethics. Working on cases that involve protecting individuals’ online identities and sensitive information feels like vital work in this era. What challenges have you faced in your career, and how did you overcome them? David Davis:  One of the biggest challenges was balancing the human element of my work with the technicalities of the field. Early in my career, I realized that being empathetic and approachable was just as important as being detail-oriented. I overcame this by actively listening to clients’ stories and then combining that understanding with my technical skills to offer practical solutions. What advice would you give to someone starting out in this field? David Davis:  Always stay curious and never stop learning. The landscape is constantly changing, so staying updated is key. At the same time, build strong relationships with mentors and peers. Those connections will guide you through tough times and open doors to new opportunities. How do you balance work with your personal interests? David Davis:  Running, golf, and traveling are my outlets. They give me the balance I need to recharge and maintain a healthy perspective. I make it a point to schedule time for these activities, no matter how hectic work gets. What motivates you every day in your role? David Davis: Knowing that I’m making a difference in people’s lives is incredibly motivating. Whether it’s helping someone reunite with their family through immigration or safeguarding their digital footprint, the impact of my work keeps me going. Follow David’s Journey David Davis on LinkedIn David Davis on Crunchbase David Davis’ Blog About David Davis David Davis  is a lawyer who stands out as a committed advocate for his clients and a leader in his field. Through his work at Davis Immigration Law Office, his guest lectures, and his community involvement, David embodies the values of service, expertise, and innovation. Whether addressing the complexities of immigration services or advancing cybersecurity issues, his dedication inspires both his peers and the next generation of professionals. Beyond the office, David balances his time with family, outdoor pursuits, and his love for jazz trumpet, reminding us all of the importance of passion and perseverance in achieving a fulfilling career and life.

Written by Oksana Didyk, Strategist, PhD in Political Branding, Author Oksana Didyk is a strategist and researcher in political branding and customer insights. Author of "The Master Watching Over – The Strange Comfort of Strongmen," she explores leadership patterns in the Middle East and beyond, advising organizations on global strategy. It always starts with something small, a heaviness you can’t quite locate, a tension that doesn’t fully explain itself. You tell yourself you’re fine, rational, in control. And then, almost without noticing, you reach for a scented candle, a productivity app, a snack, a gadget promising to make one corner of life feel easier. Modern buying is rarely about need. It’s about soothing. We purchase brief emotional relief packaged as valuable objects. This isn’t a personal flaw. It’s a cultural shift. We’ve entered what I call Emocracy, a system where emotions quietly lead our decisions, from the brands we trust to the routines we adopt, to the small items that help us cope with uncertainty. In Emocracy, feelings don’t accompany the choice, they are the choice. The shift wasn’t dramatic. It grew from a world overloaded with stimulation, instability, and expectations. Somewhere along the way, many of us began outsourcing emotional regulation to the marketplace. Feeling overwhelmed? There’s a product. Feeling lonely? Also a product. Feeling uncertain about who you’re becoming? There’s a subscription promising clarity. Brands didn’t invent this dynamic. They simply recognized it and built around it. In this article, we explore why emotional decision-making now dominates consumption, how brands and social media amplify it, why it shows up even in professional settings, and what both consumers and companies can do to navigate Emocracy with clarity rather than autopilot. What is Emocracy? A system where feeling becomes the shortcut Emocracy is what happens when emotions take the steering wheel because logic is simply too slow, too heavy, or too exhausted to keep up. The premise is straightforward. In a world of overload, we rely on what feels right, not what is carefully reasoned. That’s not a moral failure, it’s a coping mechanism. When everything demands attention, news, work, family, performance, identity, our brains reach for shortcuts. Emotional clarity is immediate. Rational clarity takes cognitive fuel most people no longer have to spare. Political branding normalized this decades ago. Campaigns discovered long before brands did that people respond more quickly to belonging, hope, fear, or nostalgia than to data or detailed plans. Once this emotional approach became culturally familiar in politics, the marketplace realized it could use the same logic. Today, consumers behave like emotional citizens choosing leaders, except the leaders are brands promising reassurance, identity, and order in a world that feels chaotic. The emotional economy: Why we buy to feel, not to own Modern consumption is driven less by functionality and more by emotional need. This doesn’t mean we are irrational. It means we are humans. 1. Emotions lead, logic justifies Neuroscience consistently shows that decisions begin emotionally before they become logical. We often explain purchases with neat rational sentences only after the emotional impulse has done its work. It’s not that people lack discipline. It’s that emotional exhaustion is widespread, and soothing is faster than analysis. 2. Emotional deficits create entire product categories Without drama or self-pity, it’s simply true that many people today live with: constant low-level stress uncertainty about the future overstimulation loneliness despite connection pressure to self-optimize Brands don’t cause these conditions, but they build around them. Many modern products, wellness rituals, calming items, and identity-building tools are designed to function as small emotional stabilizers. 3. Buying is self-regulation People shop to feel: a moment of control a sense of progress the comfort of predictability the identity they want to inhabit relief from tension a temporary emotional upgrade It’s not addiction. It’s self-management using the tools society makes most available. 4. Relief is real, but temporary The emotional spike comes from anticipation, not ownership, which is why excitement often fades quickly after unboxing. We’re not buying objects. We’re buying the moment the object promises. And when the relief fades, the emotional need remains, sending us back into the loop. The emotional loop behind every purchase Most emotional buying follows the same predictable arc: Trigger to Emotion to Product to Relief to Reset This loop is not manipulative by definition, it’s simply how our psychology works. But it’s also the foundation of today’s most successful product categories. Common triggers include: stress boredom loneliness self-doubt identity pressure the general “I should be more together by now” feeling The brain seeks relief, and the marketplace offers it, a tool, a treat, an upgrade, a promise. The relief is genuine, but short-lived. The loop begins again when the next trigger surfaces. Once you see this loop, it becomes easier to understand your own patterns, and harder for brands to guide your choices without your awareness. Social media: The engine room of Emocracy If Emocracy is the system, social media is the power grid. Platforms amplify emotions, compress attention spans, and create immediate pathways from feeling something to buying something. Algorithms reward emotion What rises to the top of any feed is whatever produces emotional engagement. Calm information rarely wins. What wins is: longing aspiration envy outrage aesthetic fantasy micro-inspiration Emotional jolts become data points, which become advertising prompts, which become products appearing at precisely the moment your emotional resistance is lowest. Influencers sell emotional alignment, not objects Influencers function like emotional intermediaries. People follow them not for rational guidance but for: reassurance (“You’re not alone”) identity cues (“This is the lifestyle you could live”) soft vulnerability (“My day was chaotic too”) aesthetic consistency (which feels like stability) Purchasing becomes a way of stepping into a micro-community or a narrative that feels emotionally smoother than real life. The nighttime economy The late-night scroll, when rational bandwidth is lowest, is a peak emotional buying window. People look for calm, control, or comfort, and platforms respond instantly. It’s not manipulation, it’s design. Recognizing that design brings the power back to the user. Logic vs. emotion – The short version In an overstimulating environment, logic becomes a luxury. Emotional decisions are faster, easier, and often feel safer. People don’t weigh dozens of product claims. They look for the option that feels trustworthy, familiar, calming, or aligned with who they want to be. Emocracy doesn’t eliminate rationality. It simply means emotions get to the decision first. Emocracy in B2B and professional decision-making (shortened) We like to imagine that the workplace is a rational bubble where choices are made through analysis, comparison tables, and objective arguments. But offices are emotional ecosystems just like homes, and sometimes even more so. 1. Emotional risk is greater than technical risk In B2B, the greatest fear is not that a product won’t work. Is it that a decision will cause blame? This makes emotional safety the true currency of choice. This is why: “safe” vendors outcompete innovative ones familiar brands win even when newcomers offer better features personal relationships carry more weight than technical specs People are not selecting products, they are selecting emotional protection. 2. Reputation becomes emotional armor A vendor with a strong reputation gives buyers psychological cover. If something goes wrong, the buyer can say, “We chose the respected option.” Reputation reduces anxiety, and in Emocracy, anxiety reduction is often more important than optimization. 3. B2B purchases follow the same emotional hooks as consumer purchases Just dressed in professional language. Reassurance: risk reduction, predictability Belonging: aligning with what similar organizations choose Escape: tools that promise clarity, efficiency, transformation A workflow tool becomes the fantasy of a calmer workday. A consultant becomes a promise of clarity in chaos. A familiar enterprise vendor becomes a psychological shield. 4. Internal organizational politics are emotionally charged Behind every “business case” are unspoken emotional realities: who gains influence who feels threatened who wants to avoid conflict who needs a quick win who fears being blamed Understanding these factors is essential. Data matters, but emotional dynamics close the deal. In short, B2B decisions are no less emotional, they’re simply more discreet about it. The consequences of Emocracy: The good, the bad, the dangerous The good Emocracy has pushed brands to acknowledge emotional realities.UX is gentler. Communication is kinder. Design is more inclusive. Customer experience is no longer a “nice to have”, it’s a strategy. This emotional awareness has made many products easier, more humane, and more accessible. The bad Emotional buying can become a coping loop. Not because people are weak, but because the relief is brief. Overconsumption, inconsistent self-worth, and financial stress are common outcomes when emotional regulation leans too heavily on purchases. The dangerous Some brands drift from empathy into exploitation, using insecurity, pressure, or emotional urgency to drive conversion. The risk is not manipulation alone. It’s the normalization of the idea that emotional discomfort must be immediately soothed through consumption. Emocracy matters because emotions are powerful, and markets now have direct access to them. How we can navigate Emocracy The goal is not to suppress emotional buying. It’s to make it conscious. Recognize the trigger – Ask: “What emotion am I trying to regulate right now?” Not: “Should I buy this?” Awareness weakens the autopilot. Distinguish relief from fulfillment: Relief is immediate and temporary. Fulfillment is slower and lasting. Both are valid, but they serve different purposes. Knowing which one you seek changes the quality of the decision. Create digital emotional hygiene: The internet is emotionally intense. A few habits help: limit scrolling during emotionally vulnerable times unfollow accounts that trigger comparison reduce saved payment shortcuts add a small pause before switching platforms These are not restrictions, they are buffers that give emotions space to settle. Emotional agency in a market-shaped world We live in a world where it’s easier to buy something than to feel something. A world where every emotion – loneliness, stress, hope, boredom, is instantly met with a product promising to ease it. That doesn’t make us shallow. It makes us human. Emocracy is not a failure of society, it’s a mirror of our emotional needs in a demanding era. Brands respond to those needs, sometimes helpfully, sometimes carelessly, sometimes insightfully, sometimes opportunistically. But the real power stays with us. We don’t need to reject emotional buying. We simply need to notice the feeling that reaches for the purchase. The question is not, “Should I buy this?” but “What part of me is asking for care right now?” Whatever happens next, buying or not buying, becomes an act of awareness rather than reaction. In Emocracy, clarity is the new power. And it begins not with the product, but with the emotion beneath the impulse. Follow me on LinkedIn , and visit my website for more info! Read more from Oksana Didyk Oksana Didyk, Strategist, PhD in Political Branding, Author Oksana Didyk is a strategist and researcher in political branding, customer insights, and the curious ways people choose everything from leaders to lattes. With a PhD in political branding, she has spent years examining how power, trust, and image are manifested in the Middle East and across global markets. Author of The Master Watching Over – The Strange Comfort of Strongmen, she blends sharp analysis with storytelling to reveal why people long for certain kinds of leaders, even when logic suggests otherwise. She is also the founder of The Didyk Consultancy, where she advises organizations on global strategy, market entry, and branding. Her mission, no decision left unexplored, because behind every “yes” is a reason worth knowing.

Written by Bonnie Montney, Herbalist & Apothecary Bonnie Montney, founder of Wild Medicine Apothecary, blends ancient wisdom with modern science to create sustainable, holistic remedies. Her dedication to natural healing and community wellness has made her a trusted herbalist and entrepreneur, committed to nurturing both people and the planet. For thousands of years, human care was simple. It was clay and water, salt and heat, roots and flowers dried on a string. Before wellness became an industry, it was an apothecary practice grounded in everyday materials. Those rituals were not luxuries, they were tools. Today, as people step back from high-performance beauty and complicated routines, we see a return to the elemental. Powders, clays, herbs, minerals, and water are re-emerging as the foundation of meaningful care. This shift is not nostalgic, it is practical, sustainable, and increasingly supported by research into traditional ingredients and preparations. This is the spirit guiding Wild Medicine Apothecary’s renewed presence, luxury not in abundance, but in meeting the simple, time-honored materials that have held human care for ages. Why Elemental Care is resurfacing Modern skincare and wellness have become increasingly complex. Multi-step routines, constant product turnover, and heavy marketing claims have created a kind of sensory fatigue. People want fewer ingredients and more function. They want materials they can understand. It makes sense that earth-based ingredients are coming back into focus. Clays, for example, have been used since ancient Mesopotamia and Egypt as gentle cleansers and natural adsorbents. Studies on kaolin clay confirm its mild surfactant action and ability to remove impurities without disrupting the skin barrier. Oat powders offer beta-glucans that support moisture retention and barrier repair. Marshmallow root provides soothing mucilage and anti-inflammatory benefits . Today, countless studies are showing what our ancestors always knew, that plants, clays, salts, and simple botanical preparations are medicine. Science and medicine are returning to what humans have long known. These are not trendy ingredients. They are time-tested materials with biochemical profiles that remain as relevant today as they did in ancient times. Ritual is not woo, ritual is material science In traditional apothecary work, ritual and formulation were inseparable. A ritual wasn’t esoteric, it was a method. It was a repeated way of preparing herbs, activating minerals, or blending powders so their properties could be used effectively. A clay mask was not a beauty moment. It was a delivery system. A bath made with salts and botanicals was a form of hydrotherapy. A powdered wash was a preservative-conscious way to cleanse without spoilage. Modern research continues to validate many of these approaches. Powdered formulations reduce the need for preservatives, limit microbial growth, and maintain ingredient potency. Clays create naturally low-water environments that inhibit spoilage and enhance stability. Extraction studies show that solvent choice, water, vinegar, and glycerin, alter the phytochemicals extracted from plants. Ritual, in this sense, is a technology, a method of transforming raw materials into something supportive, stable, and usable. The problem with modern wellness The global wellness industry has grown into a multitrillion-dollar (yes, trillion with a T) economy, as published by the Global Wellness Institute . But growth has not meant clarity. In many ways, the industry has drifted away from the practical roots of herbalism and apothecary craft. Complex formulations with thirty ingredients Synthetic fragrances disguised as botanicals Packaging waste from every step in a 12-step routine Trends built around hype rather than function Consumers are fatigued by it. Sustainability reports and consumer surveys from McKinsey show a rising desire for simpler, earth-based, trustworthy products. Not more. Not louder. Not “performance beauty.” Just honest materials doing what they naturally do. This is why apothecary craft is resurfacing. People want wellness that feels real, not theatrical. This is where the apothecary reenters the conversation, not as nostalgia but as pragmatism. Why I rebuilt Wild Medicine Apothecary The goal is not to sell the idea of beauty. The goal is to restore usefulness. This past year revealed a quiet truth, people are weary of spectacle. They don’t need another routine to impress anyone, they need tools that actually serve them. They want materials they can trust, shaped in ways that respect both ancestral craft and modern research. They want care that feels genderless, economical, sustainable, and human. So , the apothecary returned home, back to powders, clays, salts, and botanicals. Back to the forms our great-grandmothers would recognize. The powdered wash speaks to this lineage. Long before liquid cleansers, powders were the standard, stable on their own, light to carry, and ground directly from the earth. Add water, and the ritual begins, clay opening its lattice, starches softening, demulcents thickening into mucilage, aromatics awakening and lifting into the steam. What appears simple is actually a small piece of chemistry, a conversation between earth and water. Luxury , here, is not the container, the packaging, the hype. It is the moment an elemental material responds to your touch. This philosophy has always guided Wild Medicine Apothecary, but now it has shed even more of what is unnecessary. We advocate less. Less gatekeeping. Less aesthetic obligation. Less “12-step perfection.” Less paid subscription culture and FOMO-driven consumption. More honest tools. More shared knowledge. More work done the way our grandmothers’ hands once taught us, with intention, with thrift, with respect for the materials, not because of nostalgia, but because they still work. Micro-rituals built from earth and water Ritual today doesn’t need to be ceremonial. It can be as small as opening a jar of powdered wash and watching clay and botanical powders bloom under warm water. It can be mixing a bath with magnesium-rich salts. It can be applied with a simple handmade botanical balm. These are micro-rituals rooted in material behavior: Clay swelling Starch softening Mucilage thickening Minerals dissolving Aromatics lifting with heat Each one is a natural process that humans have worked with for thousands of years, a process we return to every day. The apothecary is not an aesthetic. It is a relationship with materials. With the Earth. With yourself. A quiet return to yourself The world is loud. The pace is relentless. Every day, something new. But humans are ancient, and we still respond to the tools we have relied on for generations, grounding, sensory ritual, water, texture, breath, repetition. These practices meet us where we are. They ask for little and offer much. As people navigate economic pressure and wellness fatigue, there is a collective desire to return to what works, herbs, minerals, clay, simple methods, grounded practices. Not because they are trendy, but because they have always been enough. If you feel stretched thin or disconnected from yourself or the world, begin with one small act. One moment. One sensory pause. One inhale that reminds your body it deserves to be cared for, even in seasons of strain. Start with one small practice. One material. One moment where your hands meet something from the earth. Anything. When you are ready to explore more and want a quiet first step back toward yourself, you can visit Wild Medicine Apothecary at wildmedicineguide.com to dive deeper into grounded, accessible, everyday care. If you’d like to explore more of my other work, you can find my other articles on Brainz Magazine, where I continue to write about elemental wellness, apothecary craft, and the return to honest care. You’re also welcome to join the “ hearthletter ” on my website, a small monthly offering of monographs, crafts from the apothecary table, and sneak peeks of upcoming Brainz Magazine articles. For updates, seasonal reflections, and behind-the-scenes work, follow along on social media: Facebook , Instagram , or YouTube . Until next time, may your days grow softer, your wallet a little heavier, and may you find care that meets you exactly where you are. Thank you for reading, and for walking this path of honest, elemental care with me. Follow me on LinkedIn and visit my website for more info! Read more from Bonnie Montney Bonnie Montney, Herbalist & Apothecary Bonnie Montney is the visionary founder of Wild Medicine Apothecary, a sanctuary where ancient herbal wisdom meets modern science. With a deep commitment to natural healing, Bonnie crafts sustainable, holistic remedies that nurture both people and the planet. Their apothecary is a haven for those seeking wellness through nature’s bounty. Explore Bonnie's world to discover the transformative power of herbs and learn more about their captivating journey in herbalism.

Written by Elizabeth Hopper Borge, Health and Wellness Coach Elizabeth Borge is a well-known Yoga and Tai chi professional, a National Board Certified health and Wellness coach, NBC-HWC, and a C-IAYT yoga therapist. She is the owner of Fit for Life Jenkiintown and founder of Dancer for Life LLC. At Fit for Life Jenkintown , we believe in the holistic benefits of yoga, offering a variety of classes to help you strengthen your body, calm your mind, and rejuvenate your spirit. Whether you're a seasoned yogi or a beginner looking to explore the practice, we have the perfect class for you. A welcoming and inclusive space Our yoga classes provide a welcoming and inclusive environment where you can focus on flexibility, balance, and mindfulness. Led by experienced instructors, each session is designed to guide you through gentle stretches, deep breathing exercises, and relaxation techniques that promote overall well-being. No matter your experience level, you will feel supported and encouraged as you deepen your practice. Personalized healing with yoga therapy For those seeking a therapeutic approach, our Yoga Therapy Sessions offer personalized guidance to address specific health concerns and enhance your physical and mental resilience. These sessions cater to individuals with unique needs, whether you're recovering from an injury, managing stress, or working toward a specific wellness goal. Our skilled instructors tailor each session to suit your individual requirements, ensuring a safe and effective experience. These sessions can be scheduled at your convenience. Deep relaxation with Yin and Tonic If you're looking for a deeply restorative experience, our Yin and Tonic class, held every Tuesday at 4:00 p.m., combines slow, meditative postures with breathwork to release tension and improve joint mobility. This class is perfect for those who want to unwind, reduce stress, and improve circulation. Through long-held, passive poses, you'll experience a profound sense of relaxation and restoration. Mindful reset with Hatha Yoga Experience the nourishing, grounding practice of Hatha Yoga designed to reconnect you with your breath and body. Our Thursday morning, 8:15 a.m. class focuses on steady postures, mindful breathing, and gentle flow, ideal for beginners and seasoned practitioners alike. Slow, intentional movements and supportive guidance create a space to unwind, reset, and restore balance. Enhance your fitness journey with yoga Join us and discover how yoga can enhance your fitness journey. Whether you're looking to relieve stress, build strength, or improve flexibility, our yoga classes provide the perfect opportunity to connect with yourself and your well-being. Regular practice can lead to increased energy, improved posture, and a greater sense of inner peace, making yoga an invaluable part of any fitness routine. Get started today For more details or to schedule a Yoga Therapy Session, feel free to reach out to us today! We are here to support you on your wellness journey and help you experience the full benefits of yoga. Visit my website   to schedule your Reiki session ! Read more from Elizabeth Hopper Borge Elizabeth Hopper Borge, Health and Wellness Coach Elizabeth is an NHB-WC (Board-Certified Health and Wellness coach), Certified Professional Coach, and Certified Weight Loss Coach (AFPA). She is a C-IAYT yoga therapist and has had years of counseling experience. She is a Level 1 and Level 2 IIQTC (Institute of Integral Qigong and Tai Chi) Senior Trainer, Tai Chi Easy Senior Trainer, and a Healer Within Senior Trainer. She is using all these skillsets to support your wellness journey.

Written by Dr. Ardeshir Mehran, High-Achievers Depression & Anxiety Disruptor Psychologist Helping Professionals & Parents Resolve Depression, Anxiety, ADHD, Trauma, and Live a Fulfilled & Bold Life | Author of the Bestseller Book, “You Are Not-Depressed. You Are Un-Finished.” | Keynoter & Podcaster The holiday season often brings people together for fun and laughter, but for some, it’s also a reminder of the heavy weight of depression. Much like the challenge of an escape room, depression can feel like a puzzle with no clear solution, endless keys, clues, and codes, yet the door remains locked. In this article, I’ll guide you through the process of seeing your depression differently, naming the defenses that fuel it, and taking the necessary steps to reclaim your emotional freedom. I love the holiday season Family and friends come together to celebrate, share love, laughter, and good food. A common ritual in my family is going to a local “escape room.” Have you ever been to one? (I highly recommend it.) It’s a frantic and rowdy attempt to navigate through many loops to escape. Endless keys, clues, codes, and somehow, the door still doesn’t open. The clock is ticking, and tension is building. Some team members go all in on figuring things out. Some go for the ride. A few just give up. Finding a way out of the fog of depression can feel the same. “Depression isn’t a flaw. It’s searching, a deeply felt need for what’s missing.” – Gabor Maté, MD You collect books, hacks, affirmations, and try therapy and diagnoses. Your symptoms are quiet for a while. Then your depression puzzle resets. The pain resurfaces. You realize that you have not really escaped and have no idea how to get out. What would you do next? Do you tell yourself, “That’s life. Deal with it”? I was stuck in my own depression escape room for decades. I nearly gave up. My freedom happened when I saw the clues differently, not by looking for different clues. Let me offer you a head start. Begin by noticing your own clues differently. Most of us try to silence the symptoms of depression, low energy, poor diet, flat mood, overthinking, believing that’s the answer. No. That seldom works, and depression often resurfaces. The real “lock” lives one layer deeper, in our defenses. In my research, I mapped those four defenses (the 4Ds) that fuel depression: Deprivation: You keep enduring unmet emotional, physical, or relational needs, you appease and please, and self-sacrifice in the name of love. Disconnection: You lose touch with your body, desires, feelings, relationships, or life purpose, sleepwalking through life. Denying: You silence or ignore parts of yourself (voice, anger, grief, ambition, creativity, lust) to survive, belong, or fit in. Distraction: You substitute or delay with overwork, addiction, scrolling, porn, perfectionism, or overcommitment instead of facing the inner truth. Why does this matter? Once you can name the defenses, you can then feed the emotional needs it’s been masking. That’s the shift from “Why am I like this?” to “Why am I operating this way?” Underneath each of the four defenses is a rightful, healthy need. The final step: claim your emotional rights, core permissions your nervous system requires to feel safe, whole, and alive. Start with boosting these three emotional rights for quicker results: I Belong – Ask: When did I last feel, “I’m seen and loved here,” and what, specifically, created that? Then schedule 10 minutes of that exact condition this week. I Am – Ask: Which personal value is non-negotiable this week, and what one tiny action proves it? Then do the action (even five minutes counts). I Am Complete – Ask: What part of my story wants acknowledgment, not fixing? Write a five-sentence note that says, “I see you.” See my recent YouTube (30 minutes) for fuller guidance: Early Signs of Depression. Do these steps, and very likely you’ll bust out of your depression escape room! When you practice rights like these, you’re not “managing” depression, you’re changing the conditions that keep the escape room locked. A 3-step escape hack Spot your symptoms – “I’m numb,” “I’m restless,” “I’m on autopilot.” Name the defense – Which “D” is running the show: Deprivation, Disconnection, Denying, or Distraction? Feed the need – Choose one emotional right and take one tiny, body-honest action that matches it (text a friend who gets you, block 10 minutes for a value-aligned task, write the unsent note, take a mindful walk to feel your feet). If depression has felt like an escape room, you’re not failing the puzzle. Use a better set of keys, fewer fixes, more needs met. Until “I’m fine” turns into “I’m free.” Depression is not the end. It’s the beginning. Contact me for a complimentary consult on how to shift your depression and anxiety with clarity and confidence. Follow me on Facebook , Instagram , LinkedIn , and visit my website  for more info! Read more from Dr. Ardeshir Mehran Dr. Ardeshir Mehran, High-Achievers Depression & Anxiety Disruptor Dr. Ardeshir Mehran is disrupting the mental health field. His mission is to help to heal depression and to ease he emotional suffering of people across the world. Everyone else portrays depression as an immovable cause, a mood disorder that must be treated. Dr. Mehran busts this myth and focuses attention on the real culprit, the unfulfilled life we must lead when we deny our birthrights. He is the developer of The Bill of Emotional Rights©, based on 30 years of research, coaching, and clinical work. Ardeshir is a psychologist, trauma therapist, and behavioral researcher. He has a Ph.D. and a Master's from Columbia University, New York City. He lives in Northern California with his wife, son, and Lucy (the family’s golden retriever).

Written by Darlene Danielle Ricabo, Marketing and Business Development Strategist Darlene Danielle Ricabo is a PR, marketing & digital media producer, specializing in casting, influencer, and brand partnerships. With Google’s 27th birthday upon us, search engine evolution is dawning on the horizon, and the terminology is moving just as fast as the research, thanks to AI. SEO is the tried-and-true search engine keyword optimization, the marketing Mecca of the last 25+ years. Search Engine Optimization (SEO) has been a significant factor in online visibility since the mid-1990s, when search engines like Yahoo! (1994), AltaVista (1995), and Google (1998) started shaping how users find content. Its dominance began as businesses realized ranking higher in search results drove traffic and revenue. Here’s a quick timeline of its prominence: Mid-1990s: Early search engines relied on basic signals like keyword density. Webmasters began optimizing sites to rank higher, marking the birth of SEO. Late 1990s-Early 2000s: Google’s PageRank algorithm (1998) emphasized backlinks, making link-building a core SEO strategy. This era solidified SEO as a critical digital marketing practice. 2005-2010: SEO matured with Google’s algorithm updates (e.g., Panda, Penguin) targeting content quality and spammy tactics. Businesses invested heavily in SEO to adapt. 2010s-Present: Mobile optimization, voice search, and AI-driven algorithms (e.g., RankBrain) expanded SEO’s scope. It remains dominant as search engines drive ~68% of online experiences (per 2023 data). SEO’s dominance spans roughly 30 years (1995-2025), evolving with search engine algorithms and user behavior. It’s still a cornerstone of digital strategy. Fast forward to today, "SEO isn’t dead, it’s just growing up with AI." Don’t panic, the SEO is still the foundation, focusing on optimizing for standard search engine results. AIO (AI Optimization) involves structuring content so AI can understand and utilize it from vast datasets. GEO (Generative Engine Optimization) aims to get content directly cited by AI tools in real-time answers. AEO (Answer Engine Optimization) focuses on creating content structured for quick, direct answers, often in featured snippets or voice search results. 1. SEO (Search Engine Optimization) What it is: Traditional optimization for ranking on search engines like Google. Key elements: Keyword research, on-page optimization (title tags, meta descriptions), off-page SEO (backlinks), technical optimization (site speed, mobile-friendliness), and user experience. Goal: To get content to rank in traditional search results. 2. AIO (AI Optimization) What it is: Optimizing your content so that Large Language Models (LLMs) can understand and integrate it into their vast training data. Key elements: Using structured data (like schema markup), clear content hierarchies, and providing well-documented, authoritative information. Goal: To be visible and understandable to AI models and get cited within them. 3. GEO (Generative Engine Optimization) What it is: Optimizing content specifically to be cited and surfaced by AI tools during real-time queries. Key elements: High-quality, well-organized, and authoritative content that AI tools can source for answers. Goal: To have your content directly appear in AI-generated responses. 4. AEO (Answer Engine Optimization) What it is: Optimizing content to provide clear, direct, and quick answers to user questions. Key elements: Creating content with clear headings, structuring content with FAQs, and using schema markup for clarity. Goal: To get your content chosen as a direct answer, for example, in a featured snippet or voice search result. How they work together These strategies build on each other, rather than being independent. Strong fundamental SEO is necessary for AIO, GEO, and AEO to be effective. The integration of these approaches allows a business to achieve visibility in both traditional and AI-driven search environments. For more, visit Google Workspace via my referral link here . Follow me on Instagram and LinkedIn for more info! Read more from Darlene Danielle Ricabo Darlene Danielle Ricabo, Marketing and Business Development Strategist Darlene Danielle Ricabo's journey began as a talent with 10 years of experience in commercial modeling, which is the foundation of her position in the casting space. She has built a network of peers and understudies alike, founding & leading the LA Fashion Show's Talent Network Program. Madhaustudio, founded by her, is the evolution of talent and brand partnerships, creating talent and brand ecosystems within marketing & PR.

Written by Candace Davey, Integrative Psychotherapist and Empowerment Coach Candace Davey, founder of Counselling with Candace, is a dedicated counsellor and empowerment coach. She supports individuals and couples through life's challenges with a tailored, judgement-free approach. Through counselling, seminars, and webinars, she equips and empowers people with the tools and confidence to thrive personally and professionally. Setting boundaries is an essential skill for emotional well-being, yet it is often misunderstood. Many people imagine boundaries as instructions for others, commands about what they must or must not do. However, boundaries are not demands, not rules we hand to someone else, and not expectations that others will protect our peace flawlessly. When you rely on others to behave a certain way in order for you to feel okay, you surrender your power and place your emotional stability in their hands. Boundaries exist to reclaim that power by shifting the focus back to your own choices. Below is a clear, compassionate guide to understanding boundaries and how they differ from rules and ultimatums so you can set them in a way that actually works. The heart of a true boundary A real boundary is a commitment you make to yourself. It reflects your willingness to take responsibility for your own emotional well-being and behavior. Instead of asking, “What do they need to stop doing?” a boundary asks, “What will I do to protect my well-being, regardless of their choices?” This shift places control back where it belongs, within you. A true boundary is rooted in your actions, not someone else’s compliance. It’s about getting clear on what is within your control, how you will respond to discomfort, and what steps you will take when your peace is disrupted. Rules, boundaries, and ultimatums: Knowing the difference Mislabeling boundaries often creates frustration and confusion, so here is some clarification. Rules are attempts to manage or control another person’s behavior, with statements like, “You’re not allowed to talk to me that way.” These rely entirely on the other person changing or behaving in a certain way, which you cannot guarantee. Ultimatums operate similarly but add emotional pressure or threats, such as, “If you don’t stop this right now, I’m leaving.” Both rules and ultimatums place responsibility on someone else. Boundaries do not. A real boundary shifts the focus to you, “If yelling begins, I will step away.” It doesn’t force a change in the other person, it honors your own limits and gives you back the power you already possess to take responsibility for your own well-being. Noticing when a boundary is needed Boundaries often become clear through emotion. Feelings of resentment, exhaustion, or unease signal that a personal limit is being crossed or ignored. These moments invite reflection. Are you waiting for someone else to change instead of changing how you respond? Are you ignoring your needs to keep the peace? A boundary begins with acknowledging what isn’t working, then identifying the actionable steps you can take to protect your well-being. Creating and communicating your boundaries Once you recognize the boundary, the next step is clarity about what you can control. Some boundaries require no verbal explanation, your actions alone establish the limit. Others benefit from calm, simple communication. Either way, boundaries are strengthened not by the words you speak but by the consistency with which you uphold them. Following through reinforces your self-respect, neglecting them reopens old patterns and disrespects your limits and values. Why boundaries feel uncomfortable and why they’re worth it Setting boundaries can feel uneasy at first, especially if you’re used to people-pleasing or prioritizing others’ comfort. However, discomfort doesn’t mean you’re doing something wrong, it often means you’re doing something new. Boundaries create relationships that are more honest and sustainable. They liberate others from the burden of managing your emotions and free you from trying to manage theirs. They are not walls or punishments but invitations to healthier, more respectful connection. The empowerment of true boundaries At their core, boundaries are about choosing yourself without attempting to control anyone else. They describe how you will act, not how someone must behave. When understood this way, as self-directed commitments rather than outward demands, boundaries return your peace, your clarity, and your power. You stop depending on others for emotional stability and start providing it for yourself. Step into your power You have already proven your strength by making it this far, often without the boundaries, clarity, or support you deserved. Now, you have the opportunity to reclaim the peace that is yours, step out of old patterns that no longer serve you, and move toward a life built on self-trust and emotional stability. My counseling services are here to walk beside you as you learn to set boundaries that honor your limits, protect your well-being, and give you back the power you already possess. Together, we can untangle old beliefs, separate fear from truth, and transform discomfort into the confidence and clarity that sustainable boundaries create. You do not need to wait for the “right” moment. You only need to take one step, the step that says, “I am ready to honor myself.” Reach out today and begin the journey of becoming the person who chooses peace, stands in their power, and protects their own well-being with confidence and compassion. Follow me on Instagram and LinkedIn for more info! Read more from Candace Davey Candace Davey, Integrative Psychotherapist and Empowerment Coach At the very core, the founder of Counselling with Candace, Candace Davey, believes that everyone has a unique story. By embracing each person's individuality and tailoring a therapeutic approach to their needs, she helps them heal, grow, and build resilience. Through counselling and empowerment coaching, she equips and empowers individuals to overcome challenges and thrive in all aspects of their personal and professional lives.

NY, April 5th – Are you ready to unlock your innate psychic, medium, or channeling abilities and step into your true purpose? Join us for 6 Weeks to Awaken 5D Codes: Access Your Medium, Psychic, or Channeling Abilities–an in-depth online course designed to help you connect with Spirit, develop your unique gifts, and achieve your deepest dreams in this lifetime. Starting April 5th, 2026, this powerful 6-week course will meet every Sunday at 2:00pm EDT via Zoom. Each session will run for 1.5 hours, providing ample time to explore new techniques, ask questions, and receive guidance. Whether you're just beginning your spiritual journey or you’ve been practicing for years, this course will provide you with the tools and knowledge to activate and enhance your connection to the spiritual realm, empowering you to live a life in alignment with your soul’s true purpose. Course overview 6 Weeks to Awaken 5D Codes is specifically designed to help you access and develop your mediumship, psychic abilities, or channeling skills, no matter which form you naturally connect with Spirit. Throughout the course, we will guide you step-by-step to understand your personal gifts, the energetic laws that govern the universe, and the techniques to build a deeper connection to other planes of existence. This course goes beyond just spiritual development–it's about aligning your intuition with your purpose, dreams, and relationships, all while enhancing your daily life with practical knowledge and powerful practices. What you'll learn Week 1: Foundation of Energy and Laws Begin by understanding the fundamental principles of energy and universal laws. Learn how these energies influence your life and how you can harness them to enhance your connection with Spirit. Week 2: Connection and How to Practice Explore the different methods of spiritual connection, including channeling, mediumship, and psychic abilities. Learn how to practice these tools effectively and intentionally. Week 3: What Are Spirit Senses? Dive deep into understanding your Spirit Senses–explore how you receive messages, guidance, and impressions from the spiritual realm, and learn to enhance your sensitivity to these subtle energies. Week 4: Meditation and Spirit Guides Learn meditation techniques to quiet the mind and open yourself up to the guidance of your spirit guides. Discover how to communicate with these higher beings for support in your life’s journey. Week 5: What It Means to Raise Your Vibration Explore the concept of vibration and learn how to elevate your energetic frequency to attract higher levels of spiritual insight, healing, and manifestation. Week 6: Certification (Optional) Complete the course with an optional certification to validate your learning and development. This will demonstrate your ability to consciously connect with Spirit and use your gifts for personal and collective benefit. Why this course matters In today’s fast-paced world, many people feel disconnected from their true selves and spiritual guidance. This course is a sacred invitation to rediscover your unique spiritual gifts and to develop a stronger, more intentional connection to Spirit. By learning how to access your mediumistic, psychic, or channeling abilities, you’ll open doors to deeper self-awareness, clarity in your life’s purpose, and guidance to help manifest your dreams and goals. Whether you're seeking to improve your relationships, increase your spiritual clarity, or simply explore your latent abilities, 6 Weeks to Awaken 5D Codes offers a transformative and supportive environment for growth. Course details When: Sundays at 2:00 pm EDT Where: Online via Zoom (link provided upon registration) Duration: 6 weeks, 1.5 hours per class Cost: $599 Certification: Available upon completion of all six weeks (optional) Pre-requisites: None, just an open mind and heart to embrace your spiritual gifts. Please come prepared with a quiet, comfortable space to fully engage with the practices and teachings during each session. Registration Spaces are limited, and this transformative course is filling up quickly. To secure your spot and embark on this powerful spiritual journey, visit here . Awaken your psychic, mediumistic, and channeling abilities, develop a stronger connection to Spirit, and manifest the life you were meant to live. Start your transformative journey today and claim your place in the 5D realm. For more information, press inquiries, or media questions, please contact: Melissa L Watkins, Guidance 311 guidance311@guidance311.com www.melissaLwatkins.com Embark on the path to discovering your spiritual gifts and unlocking your full potential–your 5D connection awaits!

Elizabeth Ballin, PCC, is a Switzerland-based Professional Certified Coach accredited by the International Coaching Federation, Mindfulness Practitioner, and founder of Ballin Coaching. With more than twelve years of experience working across more than twenty cultures, Beth supports professionals, expats, leaders, families, and teams as they move through personal and professional challenges with clarity, intention, and resilience. Elizabeth Ballin, Professional Certified Coach Who is Elizabeth Ballin? Introduce yourself, your hobbies, your favorites, you at home and in business – tell us something interesting about yourself. I am a Professional Certified Coach and Mindfulness Practitioner who has lived an international life for many years. At home, I am a parent, and I continue to find meaning in my own creativity, whether it is painting or writing. Earlier in my life, I lived in New York City and worked with local artists, helping them connect with galleries and shape their public voice. Later, while working in an international school environment based in Switzerland, I had the opportunity to mentor college-bound students and support their parents during a meaningful stage of their lives. These conversations awakened something in me. I realised how much I enjoyed supporting people as they made decisions and faced uncertainty. I also felt ready to bring that work beyond the education world. That recognition eventually led me to coaching, which opened a path that felt both natural and energising. What inspired you to become a life and mental‑health coach? My interest in coaching grew from several meaningful chapters in my life. My years in New York City showed me how much creativity and expression influence a person’s direction. Later, my work in an international school placed me within a truly multicultural community. I lived and worked alongside people from many cultural backgrounds, and this opened my own world. I saw how differently people understand identity, family, ambition, and change, yet also how universal our desire for meaning and direction is. I discovered how much I enjoyed networking and finding solutions for others. Sometimes it meant helping a student secure a first internship. Other times, it meant supporting an expat family trying to find their place in a new country. These conversations mattered to me and encouraged me to expand this work beyond the education world. Training as a coach felt like a natural next step because it allowed me to focus entirely on personal and professional growth. That motivation remains the foundation of my practice today. What distinguishes your approach (Solution‑Focused Coaching + Mindfulness + Motivational Interviewing) from other coaching methods? My method blends Solution Focused Coaching, Mindfulness, and Motivational Interviewing. This combination helps people recognise what is already working in their lives, understand their motivations, and build confidence through meaningful steps. Clients often describe the process as grounded and spacious at the same time. Mindfulness is woven throughout my work, and it is also central to therapeutic models such as ACT, DBT, CBT, and my training in MBSP. Since I have been trained in these approaches, I often integrate the elements that help clients slow down, observe themselves, and make wiser choices. I also use VIA Character Strengths to help clients connect with their innate resources and develop greater self-awareness. The result is an approach that strengthens insight, resilience, and self-trust.   Which types of clients do you mostly work with (professionals, students, couples, etc.), and why those groups?  I work with clients from all over the world, including professionals, leaders, parents, young adults, and couples. Many of them carry significant responsibilities and feel stretched between their personal and professional lives. They are often curious, reflective, and ready for change, even if they are not sure what that change should look like yet. I enjoy working with people who want to understand themselves more deeply and explore what is possible. What are the most common challenges your clients come to you for help with? Many of my clients feel overwhelmed at work. They may feel stuck, unsure about their next step, or pulled in different directions by family expectations, cultural pressures, or major decisions. And others come with a sense of digital fatigue that they may not even be aware of, which adds another layer to their exhaustion in daily life. Challenges often come from situations we cannot fully control, and clients want to understand how to face these moments without losing sight of their purpose in life, whatever that may be. Many seek support to feel more confident, have more balance with their emotions, and to find direction. How do you help clients navigate major life transitions – like career change, burnout, or personal crises?  Transitions are always difficult periods because our natural desire for action is placed on hold. Accepting that pause and using that time to reflect can become meaningful in itself. I often describe this as the in-between space, like the moment a door closes and there is an air current that feels uncomfortable. It signals that something is shifting. During these periods, it is important to set up immediate goals so clients feel connected to something while they reflect and reshape their direction. We explore what matters most, what feels outdated, and what new possibilities are emerging. Together, we create steps that make the process feel manageable rather than overwhelming. Clients gradually learn to trust their own resources, even during uncertainty. The COVID years intensified these transitions. I supported many professionals and families as they rebuilt routines and identities. I was experiencing similar pressures at home, which helped me meet clients with empathy and realism. Coaching became a place where they could release tension, regain direction, and rediscover strengths at a time when everything felt unpredictable. Can you share a success story (without naming names) that illustrates the transformation your clients experience? One client I worked with was grappling with the tension between her cultural roots and her professional aspirations. She was ambitious and capable but felt held back by expectations around her. In our sessions, she explored her identity, her values, and the future she wanted to build. I listened from her unique perspective and supported her as she made challenging decisions with potential risks. Over time, she gained the confidence she needed to take the bull by the horns and pursue what she had always wanted. She eventually stepped into a highly paid executive role where she now leads a large team. What I admire most is that she moved forward without letting go of the cultural traditions that shaped her. Her professional life expanded significantly, and her relationships at home also grew stronger. Seeing her grow into her potential was deeply meaningful. What role does mindfulness and self‑awareness play in your coaching philosophy and client outcomes? Mindfulness supports everything I do as a coach. It helps clients pause long enough to notice their emotions, thoughts, and impulses so they are not carried away by them. This awareness allows for clearer decisions, steadier communication, and a sense of internal alignment. Mindfulness is also a key element in ACT, DBT, CBT, and MBSP. Since I have been trained in all of these, I often implement the parts that help clients observe themselves with compassion rather than judgment. I also use VIA Character Strengths as a way for clients to identify what is strong within them rather than what is wrong. Self-awareness becomes a lifelong tool they can draw upon long after our sessions end. How would you describe the long-term impact of coaching on someone’s life, beyond just solving immediate problems? Coaching does more than address a challenge in the moment. It helps people understand themselves, regulate their emotions, and make choices that reflect their values. Over time, this creates confidence, direction, and inner steadiness. Clients often describe feeling more aligned with their lives and more capable of handling whatever comes next. If someone is feeling stuck or overwhelmed but hesitant to reach out – what would you say to encourage them to get in touch with you? Feeling stuck can also be an opportunity to understand what kind of support a person might need. A simple conversation can help clarify whether coaching is the right fit or whether another form of support, such as therapy, would be more helpful. Clients often feel relieved knowing they have been heard and that someone is there to guide them toward the next best step. Coaching begins with one conversation, and that alone can begin the process of resolution and direction. Do you have any other thoughts that you would like to share? Coaching needs to continue evolving in our modern world. Staying attuned to the changes happening globally and within each person keeps the work fresh and meaningful. It stimulates me on a personal level and reminds me why I am committed to this field. Coaching is not static. It grows as we grow, and that is what makes it so rewarding. Follow me on LinkedIn and visit my website for more info! Read more from Elizabeth Ballin

Written by Mark Mathia, Chief Catalyst Officer & Business Strategist Mark Mathia, Chief Catalyst Officer & Gallup-Certified Strengths Coach, leverages 30+ years in the C-suite to accelerate profitable growth for founders and executives worldwide. Creator of CatalX(tm), a proven framework fusing profit strategies, elite communication, and energy mastery-he helps leaders dominate rooms, scale faster, and avoid burnout. You already feel it. The tightness in your chest when the laptop finally closes, and you realize you haven’t truly looked your partner in the eye all week. The quiet fear that the harder you push, the smaller your margins get in money, in energy, in joy. We’ve all been sold the same lie, big success demands big sacrifice. I’m here to tell you the opposite is now proving true, again and again, in real balance sheets and real relationships. When leaders stop letting the business run them and start running the business from their full humanity, margin appears everywhere at once. According to Gallup’s State of the Global Workplace 2024 Report, low employee engagement and burnout cost the world’s economy an estimated $8.9 trillion each year, about 9% of global GDP.[1] Here are three recent stories that show exactly how that happens The driven sales executive: Burnt to brilliant Top rep in the region again, but the 80-hour weeks had her quietly planning an early exit from the career she loved. “Mark, I’ve got maybe five years left in me.” Using the CatalX PSE™ coaching methodology, we helped her see her genius wasn’t grinding harder; it was leveraging talent around her. We mapped her strengths to outcomes. Empowered her actions and clarified boundaries. The results were amazing, we protected her energy by focusing on what is essential. Months later, she crushed sales goals with 25% less effort and texted me on her 50th birthday: “I can now do this joyfully and enjoy my family for another twenty years.” The non-profit leader: Redzone to redeemed A beloved regional non-profit bled money for six straight years. The new Executive Director (ED) was exhausted in the midst of the turnaround, and the mission was at risk. CatalX PSE™, we started with aligning strengths to the mission, we reworked key strategies, and finally ended the glorification of hustle by recognizing that grind alone does not make us great.  Eight months later: Fully funded, grants at an all-time high, with an employee satisfaction score rising, and the ED able to spend time with her family to fully recharge while serving more people than ever! The healthcare-tech founder: Grind to grace A founder, busy aligning bits and pieces of a vision while drowning daily in fires. “I’m being managed by my board instead of owning the vision.” CatalX PSE™ The process moved us to create space to think. The psychology pillar helped us to successfully reach for ownership, close the deal, and build a profit-first/people always blueprint. The result was energy guarded. Result: Seven-figure enterprise closing deals without discounting, a profitable new company launched, and every evening space to walk with his wife.  These aren’t exceptions. They’re the new pattern. When the leader runs the business (instead of letting the business run the leader), profit expands, and life improves. When the business runs the leader, both eventually collapse. Here are three experiments you can run this week Psychology: The 15-minute genius huddle Gather your team (or just your family) and ask: What are the two outcomes that matter most right now? What are my top natural strengths, and how do they move those outcomes? What is one behavior I should amplify this week to play bigger in my genius? Ready for the full unlock? Take the official CliftonStrengths assessment and book a complimentary 45-minute discovery session with me. Strategy: The one-page margin blueprint One hour, one page: Simple strategy, big results. Select one North-Star outcome/goal for the next 90 days (make it profit-specific) Determine a maximum of three steps that move the goal forward Add a name/assign someone to every step. Fully empower your team to deliver Set a new 15-minute weekly rhythm: Monday big 3 goals for the week, Friday wins. Ready for the full unlock? Run my free 8-minute Profit Simulator  and see exactly how many hidden margin dollars are trapped right now.  Energy: Stop surviving on fumes and start running on rocket fuel Most leaders think “energy” means another supplement or gym routine. The fastest wins come from two 3-minute habits that cost nothing: Move 1: The 60/5 breath reset (60 seconds) Before any conversation that matters (tough feedback, big sales call, or dinner with someone close to you): Inhale through your nose for 4 seconds Exhale through your mouth for 6 seconds Repeat 5 times You’ll feel your shoulders drop and your mind sharpen instantly. Do this 3-5 times a day. Move 2: The 5-minute daily shutdown Every single night before you leave the office or close the laptop: Write down everything you actually got done today (even the small stuff your brain loves proof). Write tomorrow’s Top 3 priorities. Close the notebook or app and say out loud: “Day complete.” Then leave the work thoughts behind. Your sleep and your family will thank you. Do just these two moves for seven days and you’ll feel the difference in your body, your clarity, and your relationships. Ready for the full unlock on sleep? If you’re getting less than 7 hours most nights (or more than 9 and still dragging), do one normal night with an at-home sleep test. It’s literally a disposable finger clip you wear while you sleep, no wires, no lab. Results in days, often covered by insurance. Email me with “sleep” in the subject line ,  and I’ll send you my complimentary Margin Restore Sleep Protocol. It’s a downloadable worksheet complete with a seven-day challenge to better sleep.  Final call to action: The one that sticks Pick one experiment this week (just one). The 15-minute Genius Huddle, the One-Page Margin Blueprint, or the two dead-simple Energy moves that take less than 7 minutes a day. Whether you select the starter version or the full unlock option, both recommendations work. Do the starter, and you’ll feel the shift. Do the full unlock, and you’ll never want to go back to running on fumes. Then come back here and tell us in the comments what actually moved. One sentence is enough: “Cut meetings by 40%.” “Finally slept through the night.” “Closed the deal and still made date night.” Your sentence becomes the next leader’s proof that this isn’t a theory, it’s the new standard. Because here’s the line I want etched on your mirror, your whiteboard, and your heart. When the leader runs the business, profit and life both multiply. When the business runs the leader, both slowly die. You still get to choose, and the choice is made in moments like this one. Choose once this week. Choose again next week. Keep choosing until the margin is no longer a hope; it’s your operating system. I’ll be reading every comment. I can’t wait to celebrate what you create. What’s your move? Follow me on Facebook , Instagram , LinkedIn , and visit my website for more info! Read more from Mark Mathia Mark Mathia, Chief Catalyst Officer & Business Strategist Mark Mathia is a former C-suite executive turned Chief Catalyst Officer and Gallup-Certified Strengths Coach with over 30 years leading and advising national organizations. He created the CatalX™ framework to help founders and senior leaders master high-stakes communication, accelerate profitable growth, and sustain peak performance without burnout. His clients, CEOs, founders, and executive teams, consistently scale faster, win bigger deals, and lead with greater clarity and energy. When he’s not coaching one-on-one or speaking to leadership teams, Mark distills battle-tested insights on influence, profit acceleration, and human performance. Reference: [1] Gallup, 2024. State of the Global Workplace Report

The holiday season often brings a whirlwind of stress and emotional pressure. In the upcoming 'Calm in the Chaos' virtual workshop, women will discover powerful strategies to navigate the holidays with peace and presence. Led by expert coaches, this session will offer tools for managing emotional overload, building healthy boundaries, and embracing balance, allowing you to enjoy the season without the burden of stress. Creating space for peace amid the holiday rush Goodyear, AZ – Twanna Carter Professional & Personal Coaching, LLC has announced the upcoming Calm in the Chaos – Finding Peace and Presence During the Holidays, a virtual workshop scheduled for December 14, 2025, via Zoom. Designed as a grounding and supportive space, the workshop helps women navigate holiday stress, emotional pressure, and the end-of-year mental load with clarity and grace. The event provides practical tools to manage emotional overload, protect inner peace, and build healthy boundaries. Participants will explore ways to move through the holidays with a renewed sense of balance and grounded presence. Guided by experienced executive coaches The workshop will be led by Dr. Twanna Carter, a certified executive coach and resilience expert, alongside Ms. Londone Reid, an executive coach and certified Clarity Catalyst Instructor. Together, they will guide participants through exercises and discussions that encourage mindfulness, reflection, and emotional clarity. “We’re helping women release the heaviness of 2025 and walk into 2026,” said co-facilitator Londone Reid. “The holidays can amplify emotional pressure, but this experience offers women tools to recenter, reconnect, and refocus their energy on what truly matters.” The program integrates mindfulness-based techniques and emotional boundary-setting practices within a framework participants can easily apply in both professional and personal contexts.   Helping women carry less and thrive more For many women, the end of the year brings invisible weight, expectations, emotional labor, and the need to balance multiple responsibilities. Dr. Carter and Ms. Reid recognize the unique pressures women face during this season and provide a safe, judgment-free space for reflection and renewal. Dr. Carter explains that emotional overload often arises from the cumulative demands of family, work, and personal expectations. The Calm in the Chaos workshop offers practical strategies to identify stress triggers, set healthy emotional boundaries, and regain control over mental and emotional well-being.   “Our mission is to help women reconnect with themselves, understand the signs of emotional fatigue, and cultivate sustainable practices to prevent burnout,” said Dr. Carter. “When women learn to release the noise around them, they can fully embrace calm and presence, even during the busiest times of the year.”   Registration and participation details The Calm in the Chaos - Finding Peace and Presence During the Holidays workshop will take place on December 14, 2025, via Zoom. Registration is now open here . Early registration is encouraged, as space is intentionally limited to maintain a supportive and interactive environment for participants. Registrants will receive participation details, access links, and preparatory materials in advance of the event. About Twanna Carter Professional & Personal Coaching, LLC Twanna Carter Professional & Personal Coaching, LLC delivers executive coaching that helps Black women executives enhance visibility, secure greater compensation, and achieve balance in their professional and personal lives. Media contact Business: Twanna Carter Professional & Personal Coaching, LLC Contact Name: Twanna Carter, PhD Email: twanna@twannacarter.com Country: United States Website