Why More Men Are Prioritizing Health and Performance in 2025
- Brainz Magazine
- Jul 24
- 4 min read
Something big is shifting. It’s happening quietly, without fanfare or hashtags but it’s reshaping everything from morning routines to how men show up in relationships, at work, and in their bodies. Men are making their health a priority. Not just to look good, but to feel good regulated, resilient, focused, and fulfilled. The six-pack is no longer the goal. Longevity, clarity, and emotional steadiness are. And it’s not a trend. It’s a return.
The rise of the regulated men
For years, many men were taught that pushing through pain, hiding emotion, and working harder than everyone else was the price of being a “real man.” Rest was a weakness.
Vulnerability was too risky. And asking for help? Off the table.
But the results of that outdated script are everywhere: burnout, disconnection, suppressed rage, broken relationships, health scares that came too early.
Now, something deeper is being reclaimed.
More men are turning toward breathwork, strength training, cold plunges, meditation, therapy, coaching and not as a midlife crisis remedy, but as a conscious recalibration.
They’re learning how to regulate their nervous systems, how to fuel their bodies intelligently, and how to step into leadership from a grounded place.
This shift is personal
Ask most men what made them change, and the answer isn’t about looking good for Instagram.
It’s:
“I want to be present with my kids.”
“I’m tired of feeling anxious all the time.”
“I want to live long enough to actually enjoy what I’ve built.”
“I’m ready to stop outsourcing my power.”
The modern man is no longer trying to outrun his body. He’s building a relationship with it using tools like breathwork to soften his stress responses, training not just to be strong but to be stable, and integrating practices that nourish clarity rather than crush it.
Four key drivers behind this movement
1. Burnout recovery
After years of grinding, men are waking up to the truth that they can’t outwork a dysregulated nervous system. High cortisol, poor sleep, adrenal fatigue, it’s become impossible to ignore the body’s red flags. Recovery is no longer optional. It’s strategic.
2. Fatherhood (and conscious partnership)
There’s a new wave of dads and partners who know that presence is the most powerful offering. They’re not just trying to be “providers,” they’re learning to be steady, emotionally available anchors in the home. And that starts with internal regulation.
3. The biohacking boom
From red light therapy to nootropics to cold plunges, there’s growing interest in optimizing the mind-body system. While some get lost in the gear and data, many are using this gateway to tap into a deeper truth: vitality isn’t a hack. It’s a practice.
4. Legacy & longevity
As men evolve past ego-driven pursuits, there’s a return to something more sacred: how am I living, and how will I be remembered? This shift toward intentional living isn’t about adding more to the calendar; it’s about making space for the right things to matter.
“This new wave of masculinity isn’t about chasing more, it’s about being more. More present. More grounded. More alive.”
What the new masculinity looks like
It’s grounded.
It’s embodied.
It’s not loud or performative.
This new version of masculinity is about internal congruence being in your body, present in your relationships, sharp in your mind, and at peace in your heart.
It’s a man who doesn’t numb out when life feels heavy, but breathes through it.
A man who doesn’t chase achievement for approval, but creates because he’s connected to purpose.
A man who rests without guilt and works with intention.
This man is emerging in 2025, and he’s just getting started.
Final word: This is more than self-care, it’s self-leadership
Men aren’t just healing for themselves. They’re healing for the people who count on them. For the future they want to create. For the energy they want to carry forward.
And when a man learns to regulate himself, his emotions, his energy, his focus, he stops leaking power. He becomes an anchor in a chaotic world.
That’s not soft. That’s real strength.
Personal note from me
I’ve watched this shift play out in my own life. A few years ago, I hit a point where the tools I’d relied on, grit, discipline, pushing harder, just weren’t working anymore. I was doing everything “right” and still felt drained. It wasn’t until I started focusing on nervous system regulation and deeper inner work that everything changed. Breathwork became more than a practice, it became a compass. And what I found on the other side wasn’t just better performance it was peace. That’s what I want more men to know is possible.
A call to shift
If you’re a man on this path or want to be, I invite you to join the Breathe Move Breathe Wellness Collective. It’s a space for steady growth, embodied leadership, and support that actually meets you where you are.
Read more from Josh Seiler
Josh Seiler, Special Guest Writer and Executive Contributor
Josh is a seasoned fitness and wellness professional who began his journey in 2009, building a successful fitness coaching company in Denver, CO. In 2018, after overcoming a severe lung infection through breathwork and oxygen therapy, he discovered the transformative power of focused breathing techniques. This pivotal experience led him to create a global breathwork brand dedicated to helping others heal and thrive. Now based in the tranquil Black Hills of South Dakota, Josh shares his expertise through online content, certifications, and instructor training, blending science and personal experience to inspire sustainable health and authentic living.
