Why Leadership Needs to Rethink Risk Before the Next Crisis
- Brainz Magazine
- Aug 21, 2025
- 2 min read
Written by Adam Conn, Sirens to Strategy
Adam Conn is well-known for his work in frontline innovation and wellbeing support for emergency services. He is the founder of The Squad Group, creator of the Coffee for Coppers initiative, and a former Metropolitan Police Officer turned strategic advisor and entrepreneur.
When most people think of safety, they picture locks on doors or guards at entrances. But the reality is far more complex. From terrorism threats to workplace violence to the quiet rise in mental health emergencies, today’s risks do not look like yesterday’s and many leaders are still treating safety as a box to tick instead of a culture to build.
The new face of risk
Workplaces are targets, whether through organised crime, lone actors, or insider threats.
Frontline staff are under pressure in policing, healthcare, prisons, and retail, assaults and stress levels are rising.
Communities are unsettled economic instability, social division, and misinformation feed distrust and volatility.
Leaders who assume “it will not happen here” are the ones most likely to be blindsided.
Why safety must be a leadership priority
Safety is not about compliance paperwork or a CCTV system. It is about people. Leaders who fail to invest in staff wellbeing, de-escalation training, and real-time communication tools are not saving money; they are stacking up costs that explode after an incident.
Every crisis, whether it is a stabbing in a workplace or a mass-casualty event, leaves a trail: trauma for staff, lawsuits for organisations, reputational damage that no PR campaign can undo. Prevention is not optional; it is survival.
Closing the gap
To lead in this climate, organisations must shift from reactive to proactive:
Invest in prevention tools such as SaferWatch or de-escalation devices like The Glove.
Train for the worst, daily street skills, first aid, conflict management, cyber hygiene.
Put wellbeing first staff under pressure make mistakes. Leaders who protect their people protect their organisation.
Embed safety into culture safety is not a department, it is a leadership responsibility.
The hard truth
We do not get to choose whether the next crisis comes. We only get to choose whether we are ready. Leaders who ignore this are not showing optimism; they are showing negligence.
The question is not if your organisation will face a safety test, it is when. The leaders who face it prepared will not only save lives, they will also prove something rarer: that leadership, at its core, means protecting people before profit.
Read more from Adam Conn
Adam Conn, Sirens to Strategy
Adam Conn is a leader in frontline innovation, wellbeing, and purpose-driven enterprise for the emergency services community. A former Metropolitan Police Officer, Conn has dedicated his post-service career to supporting those on the front lines. Through his company, The Squad Group, he is working to equip Police and Prison Officers with The Glove—a groundbreaking Conductive Distraction and De-escalation Device (CD3) that offers safer intervention options. Alongside initiatives like Coffee for Coppers and Coffee for Heroes, his mission is clear: to protect those who protect us.
