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When Performance Becomes a Way to Earn Your Worth, and Why Many Women End Up Putting Themselves Aside

May 22
5 min read

Nathalie is a Life Coach and Energy Healer, and a former global qualitative researcher with 30+ years of experience working with women leaders worldwide. She blends cross-cultural insight, deep emotional work, and energy healing to help women in business change their inner narrative and step into their full radiance.

Executive Contributor Nathalie Cabart Brainz Magazine

Many women in business are deeply committed to what they do. They show up, deliver, anticipate, adapt, and often go beyond what is expected of them.


Woman with glasses on phone, surrounded by hands holding newspapers with "YUP" and "Grand Opening Has Arrived" text. Busy office vibe.

From the outside, this looks like dedication. But behind that commitment, there is sometimes something more subtle at play: a quiet pressure to perform, not just to succeed, but to feel worthy. Over time, this pressure can come at a cost.


When performance becomes more than performance


Ambition, drive, and a sense of responsibility are often seen as strengths, especially in professional environments. They are.


But for many women, performance is not only about achieving results or meeting expectations. It becomes something more personal. A way to secure their place. A way to feel legitimate. A way to reassure themselves that they are “enough.”


Over the years, I have observed that this pattern often operates quietly, almost invisibly. On the surface, everything looks successful. But underneath, there is a constant internal movement: “Do more. Be better. Don’t disappoint.”


A moment that changes the perspective


Claire is highly committed to her work. She is reliable, thoughtful, and consistently delivers beyond expectations. She anticipates needs, supports her team, and rarely says no.


From the outside, she is exactly the kind of professional any organisation would value. Yet during one of our conversations, something shifted. After describing a particularly intense period at work, she paused and said, “I think I learned very early that if I performed well, everything would be okay.”


The sentence stayed in the room for a moment, because it revealed something deeper. For Claire, performance was not only about doing her job well. It had become a way to feel safe, to feel valued, to feel in the right place.


Without realising it, she had built her way of working and relating to herself around that belief.


Where this pattern often begins


This kind of dynamic rarely appears suddenly in adult life. It is often shaped earlier, in subtle ways. Sometimes, through environments where being “the good one,” “the reliable one,” or “the strong one” was encouraged or rewarded. Sometimes, through the quiet association between effort and recognition.


Over time, the message becomes internalised: If I do well, I am valued. If I contribute, I belong. Sometimes, even more quietly: If I behave well, if I don’t disappoint, I will be loved.


Gradually, performance becomes more than an action. It becomes part of identity.


How this pattern plays out at work


In professional environments, this pattern can easily be reinforced. It often shows up in ways that are praised, at least at first.


Saying yes when you feel you should. Taking on more than what is required. Preparing more than necessary. Anticipating expectations before they are expressed. Being the one who can always be relied on.


From the outside, this looks like excellence. But internally, something else is happening. The connection to oneself becomes less present. Decisions are no longer guided by what feels right, but by what is expected.


Slowly, almost imperceptibly, a woman can begin to put herself aside.


When performance replaces self-connection


At some point, the question is no longer, "What do I want?" But, "What is needed here? What will be appreciated? What will avoid disappointment?"


The more she performs, the less she checks in with herself. Not because she chooses to ignore herself, but because she has learned, over time, that her value is connected to what she does.


The hidden cost of always showing up


For a while, this way of functioning can feel effective. Things move forward. Results are delivered. Recognition may even come.


But over time, the cost becomes visible. Fatigue begins to settle in. Clarity becomes harder to access. A subtle form of resentment may appear. Sometimes, the sense of aliveness, the lightness that once accompanied engagement, begins to fade.


This is often the moment when women say, “I don’t understand. I’m doing everything right, but something feels off.”


In some cases, this can lead to exhaustion or even burnout. Not because they are not capable, but because they have been showing up without fully including themselves.


What if your worth was not measured by your performance?


This is where a different perspective can begin to emerge. Not by rejecting ambition or commitment, but by gently questioning the belief underneath it.


What if your value was not something to prove? What if you did not have to earn your place, your legitimacy, or even the sense of being accepted? What if performance could exist, but not define you?


These questions do not require immediate answers. But they can begin to loosen a pattern that has often been in place for years.


A small pause before saying yes


One of the first shifts is often very simple. The next time something is asked of you, pause before responding. Not to decide what would be most appreciated, but to notice what is true for you.


It might be subtle at first. A hesitation. A sensation. A quiet “yes” or “no.” This moment of awareness is where something begins to change.


Reclaiming your place


In my previous articles, I explored how many brilliant women continue to see themselves through outdated narratives, whether through what I described as the Ugly Duckling Complex or through the difficulty of receiving appreciation.


This pattern around performance is often another expression of the same dynamic. When the story we carry about ourselves is rooted in the need to prove, earn, or secure our value, it naturally shapes how we show up.


Reclaiming your place does not necessarily mean doing less. It means beginning to include yourself in the way you show up.


Because when performance stops being the way you prove your worth, something else becomes possible. A different kind of presence. One that is not only about what you give, but also about how you relate to yourself.


Call to action


If this reflection resonates with you, it may be an invitation to explore the narrative you carry about your own value. Sometimes the most meaningful shift begins not in what we do, but in the belief that quietly drives it.


If you would like to explore these patterns more deeply, you can learn more about my work and book a complimentary clarity session through Flowernflow.

 

Follow me on Instagram, LinkedIn, and YouTube for more info!

Read more from Nathalie Cabart

Nathalie Cabart, Life Coach and Energy Healer

Nathalie is a Life Coach and Energy Healer with over 30 years of experience as an international qualitative researcher. After decades spent working with leaders of major global brands and listening to consumers across cultures, she now helps women in business shift their inner narrative, reconnect to their worth, and step into their full radiance. Through a blend of deep listening, emotional insight, and energy work, she guides women to lead their lives with clarity, confidence, and authenticity.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

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