What to Consider Before Starting a Business in 2025
- Brainz Magazine
- 6 hours ago
- 5 min read
Luis Vicente García is a business coach, international speaker, and best-selling author, known for helping entrepreneurs and leaders elevate performance through mindset, motivation, and strategic leadership.
That famous opening line that we have read or heard many times could easily describe the world of business today. We’re living in an age of unprecedented opportunity and equally unprecedented complexity. Starting a business has never been more accessible or more uncertain. In 2025, passion alone won’t get you far. You need clarity, agility, and a deep understanding of the terrain you're about to enter.
“It was the best of times, it was the worst of times.” — Charles Dickens, A Tale of Two Cities
With markets shifting, AI transforming industries, customer trust becoming more selective than ever, and heightened geopolitical tensions in most parts of the world, launching a venture today means balancing a bold vision with a grounded strategy. As a former CFO-CEO turned business performance coach, I’ve seen what works and what derails even some of the best business ideas. The rules have changed, and so must our approach.
As in 2020, when most businesses could not foresee the impact of a global pandemic, companies across Latin America and in many other parts of the world failed to anticipate the economic, financial, and trade consequences of prolonged inflation, currency devaluation, supply chain issues, and political instability. I witnessed firsthand how businesses with solid cash flow strategies and adaptable models were able to endure, while others, even with strong products or loyal customers, struggled to survive. The lesson is clear: vision matters, but preparedness determines longevity.
In this article, I’ll walk you through five critical areas I believe are necessary to consider before launching your business, whether this year or in 2026. These insights are designed to help you not just start a business but build one that thrives in a world of uncertainty and opportunity.
1. Know the real landscape of business
2025 is not the same market we knew just three or five years ago. The world has changed, and so have your future and potential customers, your insights, your access to financing, and the markets themselves, along with just about everything else. Before diving in, pause and ask: Are you building something relevant, timely, and truly needed?
With AI democratizing knowledge and digital platforms opening global access, industries are more crowded and more fragmented than ever. But this isn’t a warning; it’s an invitation to get laser-focused on value. Identify an underserved audience (your niche), a gap in experience, or an outdated process you can improve.
The best businesses today don’t chase trends. They solve current and future problems with agility, purpose, and strategic clarity.
2. Start with financial clarity
It’s tempting to focus on branding, websites, and product launches. But one truth remains: businesses don’t fail from lack of ideas, they fail from lack of cash flow.
Before your first sale, get clear on your numbers:
What are your startup costs and monthly burn rate?
How long is your financial runway?
How long can you sustain a lower income than anticipated?
When do you realistically break even?
As a CFO, I lived through scenarios where profitability masked poor financial discipline; the focus on short-term profits weakened long-term strategy and enterprise sustainability, especially amid high inflation, shrinking access to financing, and growing economic uncertainty.
Today, I coach entrepreneurs to adopt five essential habits: plan for profit, monitor cash weekly, build contingency buffers, simplify cost structures, and forecast growth conservatively.
Financial clarity gives you power and peace of mind.
3. Build with resilience in mind
We’re living in a VUCA / BANI world: volatile, uncertain, complex, brittle, and emotionally charged. The future is not just uncertain; it’s turbulent and unpredictable, and it is also very dynamic. That’s why your business model needs to be flexible by design.
Ask yourself:
Can I pivot quickly if market conditions shift?
Is my offering digitally enabled or easily adaptable?
Do I have diverse revenue streams?
Lean structures, hybrid teams, and subscription-based services are examples of models that provide stability in motion. Resilience is no longer a nice-to-have; it’s the foundation of sustainable growth in this new era of entrepreneurship.
4. Your personal readiness matters
People often talk about business readiness, but few stop to ask, Am I personally ready for this? And believe me, it is an essential and long-term decision.
Starting a business will test your mindset, habits, and emotional resilience. It’s a marathon of decisions, doubts, and reinvention, not only hours or endurance. That’s why I ask all my coaching clients to evaluate not just their business plan but their support system and self-leadership.
Are you clear on your “why”? Can you manage rejection, risk, and responsibility? Do you have mentors, partners, or coaches who can help you grow? You don’t need to have it all figured out, but you do need to be honest about what it will take and who you need to become to succeed.
5. Validate before you build
Falling in love with your idea is natural. But in 2025, it’s dangerous to build too much before getting feedback.
Start with listening, not launching.
Validate the need. Talk to future customers. Run small tests. Pre-sell if you can. The goal isn’t perfection, it’s clarity, and this implies being open to feedback, ready to adapt, and willing to let go of assumptions.
The biggest trap for new founders today is building something scalable that nobody actually wants. Iteration is your best friend. Learn fast, fail small, and adjust based on real conversations.
When you validate early, you build with confidence and direction.
Bonus insight: What’s changed since 2020?
The post-pandemic world accelerated more than just tech; it accelerated expectations, desires, tastes, and emotions, reshaping how people choose, trust, and connect with brands. Customers want speed, personalization, and transparency. Remote work has reshaped talent models. Sustainability and social impact are no longer afterthoughts, as they’re differentiators.
The entrepreneurs who win in 2025 are those who can anticipate, adapt, and authentically connect.
Closing thought: Build for the long game
Entrepreneurship in 2025 isn’t about jumping in fast. It’s about stepping in smart.
When you start with clarity about your market, your mindset, your numbers, and your purpose, you don’t just launch a business.
You build a foundation for meaningful, resilient success.
So, before you begin, pause. Ask better questions. And then take bold, intentional action.
Read more from Luis Vicente Garcia
Luis Vicente Garcia, Business Performance-Leadership-Success Coach
Luis Vicente García is a business performance coach, international speaker, and best-selling author with over 35 years of experience in leadership, motivation, and strategic growth. A former CFO and CEO, he now empowers professionals through Incrementum Academy and his signature concept, Motitud, the fusion of motivation and positive attitude. Certified by Brian Tracy and Jack Canfield, Luis helps entrepreneurs and leaders unlock their full potential. He writes regularly for global platforms and is a recognized voice on mindset, productivity, and leadership transformation.
